Transcription
What are the foundational concepts of customer acquisition?
Know the levers. Lost chapter, author's note. The next three chapters are very in-depth math examples. I actually wrote them as part of an internal document that made it into $100 million money models that eventually got removed. But money math is the language of business. This deeper understanding will take you to the next level if you want to go there.
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The three levers of acquisition are cost to acquire a customer, CAC, lifetime gross profit, LTGP, and payback period, PPD. Knowing how to calculate and improve them is how you accomplish customer-financed acquisition. We'll dive into each in more depth below. As stated, this is more advanced, so I ended up cutting it.
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But if you enjoy this stuff, you'll probably make a lot of money.
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