Fix These Bottlenecks to Scale Past $1M | Ep 861
episodePreviously titled “Fix These Bottlenecks to Scale Past $1M | Ep 891” — renamed by the publisher on Aug 2, 2026
Transcript
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What are the key challenges faced by small business owners?
okay hello how are you sir my name is kyler i sell landscape lighting and exterior lighting basically to homeowners north of half a million dollars for the home i'm at 310 revenue 310k 142 ebitda and what's stopping me is i literally make all that money from that lighting division Temporary lighting. So holiday lighting. So now I know I need to add on landscape lighting, permanent lighting to be sustainable all year round. I haven't started advertising for landscape lighting except for the warm outreach that I've done to my temporary lighting customers. So now I need to start working on a proven acquisition channel for new customers. And that's what's stopping me. okay and it's usually like christmas lighting type stuff yeah okay when you when you spin that up every year do you just hire a bunch of temps and then you guys put them all up and then you fire everybody kind of thing unfortunately yeah but we also have a washing side i talked to ed about that we might kill that so i didn't really want to get into the week that but i keep a couple on that do washing with me washing exterior cleaning concrete house washing gutter cleaning
That's actually a pretty decent business side note, but okay. You're like, I'm selling water, you know, like not a bad, not a bad gig. Okay. But you prefer the lighting business because it has higher margins and okay. So two potential ways to think about this. So one way is you look at the Halloween store, which you've probably heard of, and they, you know, they run for 90 days or two months, whatever it is leading into Halloween. And they every year just do more and more of it. And that's the model. And he just sticks to that and he just takes off the rest of the year. And so then the question becomes, okay, How do I continue to gain access to a scalable workforce that I can basically turn on overnight and train up in a weekend to deliver all these services? So that is not an unattractive business, to be clear. I mean, a lot of people would love to own a business that they only have to work 90 days a year and they just, I wouldn't say chill, but like kind of. Right.
And so the other nine months of the year for that business would be you building out the inroads and laying in all of the basically building out the rapid work infrastructure so that when people come in, it's just like, boom, this is the training or like, boom, we send our messages out. You guys have 14 days to respond. And you know that every year you get verbal commitments around the year from 100 people. And you know that that translates into 20 people who are actually proficient in work. And so then you just work your basically work backwards from the model. Does that make sense?
Yeah.
So that's the Halloween store path, which I don't think is necessarily a bad path. Like when I have something, you're like, okay, I'm making 310 on 500. I'm like, cool, let's do like 5 million and make 3 million. Like that sounds chill.
Yeah.
Right. Rather than like, how do I start another business? to like give my people something to do in the meantime. So if I'm you, I would probably try and say like, and Layla has a great frame on this, which is when we're looking at two business decisions, there's always problems on either side. And so we ask the question, which problem would we rather solve? Or which problem do we feel like we're more equipped or more likely to solve? given our current resources, skill sets, et cetera. And so if we're looking at this path, the path would be like, do I believe it's within my skill set to build the network nine months a year and build the training out so that when I send the mass blast out, like we're about to go into high season, ready to rock and roll, I can get this percentage of people and I can get them trained up in a weekend and then we're off and running.
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Chapters
4 chapters
1
What are the key challenges faced by small business owners?
0:17–3:41
2
How can seasonal businesses achieve year-round stability?
3:41–8:07
3
What strategies can improve customer acquisition for landscaping businesses?
8:07–45:26
4
How to differentiate between time management and business growth?
27:19–45:26
Speakers
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