He Walked Away From 2 Shark Tank Offers (Sales 40x'd After)
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What is the main topic discussed in this episode?
I would pride myself in not sleeping. There was a period of time I did the Uberman cycle. You know what that is? Yeah. Sleeping for 20 minutes every four hours. Like, I did that for like three months. It was psychotic. I was not a good person during that time, I don't think. And the more I sleep, the more rational and logical my decision-making process can be, the more I could prioritize things versus impulsively reacting to things. If there's one thing It's good sleep and building a rational thought process.
All right, guys, welcome back. Today I got Kent Yoshimura with me. He's the co-founder and CEO of Nero, a Los Angeles-based brand best known for their energizing gums and mints, revolutionizing how people access their focus while on the go. Beyond Nero, Kent is a competitive martial artist, an investor, a large-scale muralist for the city of Los Angeles. His art has been featured in Time, Forbes, and New York. NPR, and a lot of other places. Kent, it's a pleasure to have you on today. Yeah, thanks for having me. Yeah, I've really been looking forward to this. So, you know, let's just start out a little bit. Why don't you tell the audience a little bit about you? What gets you excited? What you're focused on now and what brought you to this place?
Gosh, I mean, you know, it all started because we wanted to make supplementation accessible. Like when I was training, I was training at a fairly high level. I was traveling Thailand to fight Muay Thai in Thailand. Like this is like 25 years ago, you know, it's a lot more popular and built out now, all these places. But energy drinks really were the only option when I was training. And that is not what I wanted to put into my body. And it was very obvious that when Ryan and I started the company and Ryan was one of the fastest kids in California, absolutely incredible cross country and track runner. who got injured in a snowboarding accident that left him paralyzed from the waist down.
Who is Kent Yoshimura and why did he found NeuroGum?
We realized for people like him who are trying to find the rhythm of life again, for people like me who are training at a high level, we are not trying to put compounds in our body that are doing us harm for the sake of short-term benefits. We want something that gives us long-term benefits, but also the energy and focus when we need it. And the most obvious approach to that was creating a portable sustainable energy source that felt way better when you took it. And that was the invention of NeuroGum and NeuroMint. I love it. And what are you excited about right now in your career? You know, so much of the last decade, was around education. We were building a category. There was no one really like us except for, I think the only player in the market was like a alert energy gum and military energy gum, both absolutely terrible.
They basically took the energy drink model and put it into a gum format with the same bad ingredients and overloaded with sugar and not concerned about taste whatsoever. For us, that education has come a long way, about one in six, one in seven Americans know about NeuroGum, and that's continuing to, the pod's continuing to grow. And as we expand into retail, which we're aggressively doing right now, that accessibility to our product is only going to get better. And we've consistently been a top player on Amazon, TikTok, we were the fastest growing brand last year, or rather two years ago, we were the fastest growing brand and we maintained that spot near the top all last year and this year as well.
And as we enter into retail, we're seeing that same impact of our brand awareness translate into velocities and people choosing us, not necessarily over energy drinks, but as a better option to the other energy products out in the marketplace.
What about personally? I mean, it sounds like you stay busy. What are you looking forward to?
Man, fitness is always a big thing for me. I assume fitness is a big thing for you, just looking at how you're built. But running's big for me. So I ran this morning. I'm running the four passes, 30 mile, 7,500 foot elevation gain run later this year.
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Chapters
4 chapters
1
What is the main topic discussed in this episode?
0:00β1:53
2
Who is Kent Yoshimura and why did he found NeuroGum?
1:53β5:43
3
How did neuroscience and athletic training shape NeuroGum's product idea?
5:43β54:13
4
What sleep routines and supplements does Kent recommend for better decisionβmaking?
54:13β1:00:56
Speakers
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