The Belief That Separates the People Who Win From Everyone Else | Evan Carmichael
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What inspired Evan Carmichael to start his entrepreneurial journey?
I love saying, yeah, I'm an overnight success of two decades. And the first 10 years were practice. And I said, listen, guys, what did go wrong can go wrong. I'm the biggest failure in the room. But here's the thing. I kept failing forward.
Why did the Hollywood actors not move to YouTube? They don't want to start over. Why do people not switch platforms? Why did the MySpace people not switch to Instagram? Like, they don't want to start over. Starting a YouTube channel is like you're starting over. And most people don't want to do it. They don't want to start over. But then they miss the climb. Today I got Evan Carmichael.
This dude is a maniac. He's a YouTube sensation. No social media.
How can home service owners leverage content for better relationships?
He's connected. He's coming from Canada. He's the CEO and co-founder of Evan Carmichael Communications. Author of The One Word and Built to Serve. Evan Carmichael is an entrepreneur, investor, and best-selling author on a mission to help people believe in themselves. Come on now. He's an Inc. 100 leadership speaker and Forbes 40 social marketer with over 4 million YouTube subscribers. After building and selling a biotech software company at the age of 19, he went to become a venture capitalist and later one of the world's leading voices for entrepreneurs on YouTube, reaching millions globally. Through his books like Your One Word and Built to Serve, he teaches purpose-driven success... It's amazing to have you on, brother.
Let's go, man. Here we are. I'm glad you're doing this.
It's fun, man.
What is the Office Hours Method and how can it benefit businesses?
You know, you're a giver. We met through Joe Polish. Yep. When I just started the Genius Network, you were upstairs with him kind of just brainstorming. Okay. And you guys... You became really good friends. I mean, Joe is probably the biggest connector and the giver I've ever met. He's a fun guy. He lives right next to me.
What does 'borrowed belief' mean and why is it important?
I get about 77 messages a day from him. I'm just kidding. But why don't the audience just get to know you a little bit, tell you about how you came up, tell you what you're passionate about, tell you what you're looking forward to doing.
Yeah, I mean, entrepreneurial tendencies my whole life, but I thought I wanted to be a banker. And then in university, I had the choice between, like, go get my dream job or start a business, and I chose start a business. Not that I thought it would work out, just that I didn't want to live with regret, you know, like, hey, who knows what will happen. But that company struggled in the first year as I'm making $300 a month, too afraid to tell anybody I was struggling.
How do identity and standards influence success?
You know, my entrepreneur friend or my friends went off and got the jobs, and they wanted to go hang out. And I'm like, I can't. I'm busy. I'm hustling, grinding. But really, I was just, like, dead ass broke. Um, eventually we turned it around, you know, had an exit and went to VC.
What is the neuroscience behind serving others?
Um, and I started making content at the beginning, uh, just because I sold my business at 22, you know, not a, not a huge exit, but like, not like world changing money, but like decent. I didn't have to go do something for a while. And I got asked to do a bunch of speaking and represent Canada at different events. And it just let me down the content game. And I think ultimately your purpose comes from your pain. I think whatever you struggle the most with is what you want to help other people through. And I struggled so much as an entrepreneur that now I try to help other entrepreneurs not struggle as much. So I built the channel up. Uh, and then in the process started helping some of the people that I used to look up to, you know, like they came on and did interviews with them.
And then I started helping them with their channels and then, uh, past, I don't know, seven years, 10 years have been more pushing, pushing guys like you to like, Hey, make content.
Why is it crucial to catch team members doing something right?
Like the guys who are actually building the businesses, uh, were not making the content. And now like you guys finally are, which is awesome.
Yeah, content is an acquired taste. It's hard to be like the Kardashians. I got to give it up to them to be on camera all the time.
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Chapters
8 chapters
1
What inspired Evan Carmichael to start his entrepreneurial journey?
0:00β0:33
2
How can home service owners leverage content for better relationships?
0:33β1:19
3
What is the Office Hours Method and how can it benefit businesses?
1:19β1:38
4
What does 'borrowed belief' mean and why is it important?
1:38β2:16
5
How do identity and standards influence success?
2:16β2:31
6
What is the neuroscience behind serving others?
2:31β3:20
7
Why is it crucial to catch team members doing something right?
3:20β4:03
8
What are the best practices for creating impactful content?
4:03β1:19:14
Speakers
2 identifiedMore from The Home Service Expert Podcast
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