The Highest ROI Marketing Tool for Home Service Businesses (Tim Hilcove)

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The Home Service Expert Podcast 58 min 3 speakers 8 chapters transcribed 5 months ago
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What is the main topic discussed in this episode?

Tim Hilcove 0:00
How much time do you have to be reading raps while you're trying not to drive into the person in front of you? They're not going to be reading your five-star review.
Tommy Mello 0:09
Welcome to the Home Service Expert, built for blue-collar entrepreneurs who are ready for more.
Unknown 0:14
When your customer says yes, stop talking.
Tim Hilcove 0:17
You find that the pursuit of a goal, at least for me, is a source of my happiness.
Tommy Mello 0:23
You're never going to be a successful doing what everyone else does. New episodes every Monday. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learned today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I asked the team to take notes for you. Just text NOTES, N-O-T-E-S, to 888-526-1299. That's 888-526-1299. And you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states.
Tommy Mello 1:09
Just go to elevateandwin.com forward slash podcast to get your copy. Now let's go back into the interview. Welcome back to the Home Service Extra. Today I got Tim Hillcove here. He takes care of my vehicle wraps. And he does a fantastic job. He gets it done with quality. He ran my personal truck. If you're watching this, I got a little souvenir. But he keeps up. We've got 42 guys training. They all need new trucks. We've got 60 coming in next month, hopefully 90 the next month. And not a lot of people know this, but I used to have my own wrap shop. And we used to have moonlighters. We did a good job, but we could probably handle 10 a month. And we just got backed up. And Tim seems to always find a way. Super great quality.
Tommy Mello 1:55
What I love the most about Tim is he's a specialist. You do fleets. You could do anything you want. You did my truck, but you do such a good job with fleets. It's quality work. You do the second layer, the reflection. SmartRap Vehicle Wraps and Graphics is a full-service design print and installation company specializing in high-impact vehicle wraps for businesses nationwide. Based out of Phoenix, Arizona. I go on and on about the accolades, but he started it with his dad in 2009, inspired to help businesses grow through impactful branding and high-converting vehicle advertising. Two decades experience, marketing, design, and production. Tim is turning a company's identity into mobile marketing assets that drive with real results.
Tommy Mello 2:41
This episode is Most Businesses Overlook, one of the most effective, cost-effective, and powerful tools available, which is vehicle wraps. In this episode, Tim's going to break down how strong branding, clear messaging, and strategic design can turn everyday vehicles into lead generation machines. So, Tim, dude, I've known you a long time now. You take care of us. You do a lot with Enterprise. You do a lot with Rene, too. You're just really good at what you do. How's life?
Tim Hilcove 3:09
It's been busy. It's been amazing. The last 18, 20 months has been unbelievable. Unbelievable growth. Yeah.
Tommy Mello 3:19
Yeah. So explain to us a little bit, you know, I know there's a lot to it because I was in the business. Yeah. You don't just buy a printer. I mean, there's so much craftsmanship to it. There's quality involved, 3M versus all the other stuff. Talk to us a little bit about how the company's grown, what you love about it, and where you're looking forward to.
Tim Hilcove 3:39
As far as growth, since, say, June of 24, we've almost doubled. We've doubled staff. We've doubled revenue. Where we're going, I'm going to take this as big as it'll go.

How has Tim Hilcove grown his vehicle wrap business?

Tim Hilcove 3:55
Don't have a hard number at this point, but the next stop is keep this going. Just keep it going for now.
Tommy Mello 4:04
You don't need a lot of clients. You need the right clients, I think, is the... Name of the game. How do you wrap a vehicle? And let's say someone calls you from Florida or Texas or Washington. How does that work?
Tim Hilcove 4:17
Well, we'll design it or use their already made design, either from whatever agency they used or what they have now.

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