How a Farm Girl Became Insurance's Top 1%
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How did Katrina Epp's upbringing shape her career in insurance?
The insurance industry is incredibly archaic in this. And so you'll sit at tables with leaders that actually know less than you and couldn't do it, couldn't sit in your chair. It's challenging. You just have to continue to speak up, be bold. And there's times when you want to give up. You just got to keep powering through.
Katrina Wylene Epp is an insurance strategist, entrepreneur, and the founder of Katrina Wylene. Through her work, she empowers clients to navigate complex insurance decisions with confidence while helping them safeguard their businesses, investments, and long-term success.
Becoming a top one person agent in a male-dominated industry is lonely, and it really is. I really credit my grit for just fighting through to be on it. And again, just being too stubborn to quit. Not women specifically, but I want people in general to not have as hard of a journey as I had. I didn't have the resources. I didn't have the same mentorship that I want to provide. And so I'm watching all these people struggle and people ask, like, how are you doing it? How did you do it? It's like, well, here you go. It's in this class.
It spans the globe like a super high school internet. Elvis Presley. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy.
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What challenges did Katrina face as a woman in a male-dominated industry?
You said Paul is the fastest man on the planet. You can live your dream.
Welcome back to another episode of the Living Your Legacy podcast, the Women in Power edition. For Insight Success, I am Ray Gutierrez. Joining me today, I have my show notes, is Katrina Epp. Katrina Epp. First of all, I apologize. We got your slate wrong. We forgot to add an extra P. We fixed it.
We fixed it. Why the extra P?
Let's talk about the Epp. Where does your last name come from?
I actually don't know. It's a married name.
How did grit and determination contribute to Katrina's success?
I'll tell you this. It's a challenging one. It's short, but it's challenging. People always want to misspell it and do EP or PEE even.
I thought you were dropping a new rap album. I'm like, all right, Katrina EP. Let's do this. Extended play.
What strategies does Katrina use to build a referral-based business?
So you are officially a woman in power. Well, you've always been, but now cameras weren't in the room, and so now it's official. It is official. What are we going to learn about your episode today?
You're going to learn about my background and what it's like becoming a top one person agent in a male-dominated industry and a male-dominated niche, which is construction.
I was just going to say, a lot of folks don't understand what that means. Sure. That is quite a badge of honor to wear. Tell us about this journey to how to become a top one percent producer.
Absolutely. Well, and I teach about this in my masterclass, right?
We'll segment to that later.
Yeah, absolutely. You know, it was challenging, to be honest. I really credit my grit and my stubbornness, to be honest, 21 years in the industry and just fighting through, to be honest. I mean, sitting at tables, speaking the truth. And again, just being too stubborn to quit.
Yeah, it's interesting to be a female or feminine energy and then being stubborn and being ruthless and then being sharp and then being smart and then getting results. What? Who am I? I know, right? Can you talk about, I can say this because I'm a male, what it's like to sometimes feel like you're babysitting a room when it's primarily males?
It's really challenging. I mean, you think the world is coming. I mean, we're more advanced, I would say, in the women versus male issues. But the insurance industry is incredibly archaic in this. And so you'll sit at tables with leaders that actually know less than you and couldn't sit in your chair, couldn't sit at the tables you sit at. It's challenging. You just have to continue to speak up. Be bold. And there's times when you want to give up. You just got to keep powering through.
Why? Why? Why do you think is the how is the business? Is it cutthroat? Is it everyone's rooting for each other to rise?
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Chapters
6 chapters
1
How did Katrina Epp's upbringing shape her career in insurance?
0:00–1:29
2
What challenges did Katrina face as a woman in a male-dominated industry?
1:29–1:57
3
How did grit and determination contribute to Katrina's success?
1:57–2:13
4
What strategies does Katrina use to build a referral-based business?
2:13–6:54
5
Why is niche marketing important in Katrina's approach?
6:54–7:27
6
What mindset shifts helped Katrina overcome self-doubt?
7:27–15:18