Manoj Swarup on Turning Memory Into a Movement with Life Index
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Who is Manoj Swarup and what is Life Index?
I want to be remembered as somebody who made sure that everybody's legacy is left behind. Starting any sort of software or membership is very difficult. You've already grown to over 10,000 members. How did you do that? The entire thing was more about...
It spans the globe like a super high school internet. Today, Apple is going to reinvent the phone. It's not over until I win. The Living Your Legacy podcast. For those who live to leave a legacy. That's extraordinary. The impossible. Oh, that is sensational. Jordan. Jordan. Chicago with the lead. Usain Bolt is the fastest man on the planet. You can live your dream.
What inspired Manoj to create Life Index?
Hello and welcome back to another episode on our Legacy Makers podcast. Today, we're diving into the aspect of preserving one's legacy and keeping it alive, which is really fascinating. Joining me today is the founder of Life Index, fascinating business model, which I really love, super affordable and really impactful to hopefully millions of people out there. Welcome to the show, buddy. Thank you very much. It's lovely to be here. So I know you've flown a long way from my homeland, England, right? Yes. And sadly, the sun isn't any better here in Miami for you, but welcome to the show and thanks for being here. Anyone watching that doesn't maybe know who you are, do you mind just giving a quick intro? Sure.
Why is memorializing loved ones important?
My name is Manoj Swaroop. I'm the founder and CEO of Life Index. Now, Life Index is something we do as we preserve details and stories of deceased family members. We're the only platform in the world which does this. And this is across 195 nations.
195 nations. I know you're approaching quickly about 25 offices around the world, right? And keep expanding because the idea is to impact every family, right? Preserve that data. Where did this idea come about?
So I lost my mother four years ago to COVID and cancer. And that's where I started pondering upon, what do we do? Now she's gone. She's done so much for me for 40 years. What am I giving her in return? Taking care of her while she was going through the cancer and COVID? I thought it wasn't enough. So I came back and I said, let's put up a statue in a town where she grew up.
What challenges did Manoj face in building Life Index?
And I said, but then over a period of time, generations will pass by. Will they ever know or will they ever get to know our story? We scraped the idea. And I said, let's put up a bench and let's put up a bench in the UK in a park. But then you have a name out there. How many people really read that name? So I said, no, we're not doing that. Then I thought, let's do something very unique. You see the rich and famous kings and the queens and the president and prime ministers, they're always remembered even after they die. Bethany can find information. I wanted to make sure that my mom's details are remaining forever so that my next generations can get to know of them. It was not about the world. It was more about my next generations.
How does Life Index's unique business model work?
So I just wanted to make sure that my mom's remembered.
Yeah, I think it's great because like you said, if you're famous, you get a Wikipedia page or whatever. It lives in the history books, but no one else does. And yeah, I mean, if I want to ask about my great, great grandparents, I have to ask my mom and she barely remembers past two generations. Right. And then when she's gone, I'll remember two generations beyond. So it's it's. fascinating idea.
How has Life Index turned into a global movement?
And I mean, um, with technology, it's allowing us to do these interesting things, right. Versus old paper records. And that's really all we had. So I love that. Um, and I know it's grown fast. You mentioned that, um, you know, you're pretty new, but already grown to over 15,000 people and you're adding thousands more a month now.
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Chapters
8 chapters
1
Who is Manoj Swarup and what is Life Index?
0:33–1:29
2
What inspired Manoj to create Life Index?
1:29–2:10
3
Why is memorializing loved ones important?
2:10–3:02
4
What challenges did Manoj face in building Life Index?
3:02–3:42
5
How does Life Index's unique business model work?
3:42–4:07
6
How has Life Index turned into a global movement?
4:07–4:45
7
What setbacks has Manoj overcome in his entrepreneurial journey?
4:45–5:28
8
What advice does Manoj have for aspiring entrepreneurs?
5:28–19:22