Finding Peak w/ Ryan Hanley
Launch 1 Product Every Week: The "Idea Machine" Method | Alex Mehr
21 Oct 2025
Get the exact 5-step script that turned a broken sales process into an 80%+ conversion rate in under 90 days: https://game.findingpeak.com/masterclose/ How do you launch one product every week without burning out? In this episode, Alex Mehr walks through the Idea Machine practice (10 ideas/day → 70/week) and why shipping weekly creates the feedback loops that actually build winners. We also get tactical on using AI to go from idea → market‑ready first iteration (landing page, benefit stack, objections, CTA) in about a coffee break—so you can learn by doing. - Get 10% Discount on Famous.ai: https://link.ryanhanley.com/famous Connect with Alex Mehr LinkedIn: https://www.linkedin.com/in/alexmehr/ Instagram: https://www.instagram.com/doctoralex/ You’ll learn The Idea Machine: build the habit (10 ideas/day) and ship one per week to “let the market teach you.” (around 39:20) Action → Information: Brian Armstrong’s maxim and how to design fast feedback loops (40:33–42:33). Market‑ready in ~12 minutes: use AI to draft landing pages, benefit stacks, objection handling, and mock data so ideas look/feel “real” before you code (47:08–50:57). Execution opinion: how Alex filters noise, thinks from history/data, and avoids building for problems that don’t exist (00:00–02:31). Capture “divine” ideas: low‑friction tools & rituals so inspiration becomes tasks you actually ship (56:31–end). Join our community of fearless leaders in search of unreasonable outcomes... Want to become a FEARLESS entrepreneur and leader? Go here: https://www.findingpeak.com Watch on YouTube: https://link.ryanhanley.com/youtube Recommended Tools for GrowthOpusClip: #1 AI video clipping and editing tool: https://link.ryanhanley.com/opusRiverside: HD Podcast & Video Software | Free Recording & Editing: https://link.ryanhanley.com/riversideWhisperFlow: Never waste time typing on your keyboard again: https://link.ryanhanley.com/whisperflowCaptionsApp: One app for all your social media video creation: https://link.ryanhanley.com/captionsappGoHighLevel: It's time to take your business workflow to the Next Level: https://link.ryanhanley.com/gohighlevelPerspective.co: The #1 funnel builder for lead generation: https://link.ryanhanley.com/perspectiveEpisodes You Might Enjoy:From $2 Million Loss to World-Class Entrepreneur: https://lnk.to/delkFrom One Man Shop to $200M in Revenue: https://lnk.to/tommymelloIs Psilocybin the Gateway to Self-Mastery? https://lnk.to/80upZ9 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Full Episode
The good news is, if you are an idea machine today, and you don't have the execution abilities of Thomas Edison, you're given a gift, which is AI essentially helping you build and execute. You can mope about jobs being lost due to AI, but you can also say, hey, maybe God has a different plan for me. Even if you get laid off because of AI, maybe that's part of the plan.
Maybe that is in your future. It's forcing your hand to have all these ideas that you had over the years did not execute. List them, knock them out one by one with AI. We can talk about how to do that, but it's like essentially knock them out one by one until you have a winning idea.
What I struggle to understand about people is, and maybe it's just because I was raised in the middle of woods with no money. I didn't have the luxury of believing things that weren't true or didn't have any like backing behind them as potentially being a successful strategy. So if you ask me, I'm like, how can you support Elon Musk? Because the shit that he says, it works.
You may not want to hear it and you may not want his lifestyle. But you can't deny the fact that when he says, here is an executable principle, that that principle is most likely accurate and most likely gonna yield positive results. You just can't deny that. And I literally, going on 45, I can't even be in the same room with people who are gonna,
They're going to allow or they're going to be willing to discuss and or even pitch ideas that have zero receipts behind them as to them being successful just because they sound good. I can't even get my head around that idea.
100%. That's why I left San Francisco. I lived in San Francisco for 15 years and I just had it. I'm like, okay, I can't do it.
I believe that, man.
I believe that I've had these little touches of Silicon Valley and different things that I've done. I pitched a startup that I was part of for a while, the PMP. And, you know, I've had these little touches and I just I always feel like, you know, one of these things is not like the other. And that thing is me. You know, I just always feel that way. Yes.
Or also and I'd be super interested in your take on this and then we can get into what we want to talk about. But I'm like. I also kind of feel like a lot of people are pretending, like they'll say something and, you know, it'll be more of like this ideology than based in reality.
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