Wanna know the secrets to mastering the art of sales negotiation? Once you learn them, you'll never go hungry again! But first, you must tune in to hear this episode of "The Sales Evangelist Podcast." Host Donald Kelly chats with Patrick Tinney, author and founder of Centroid Training & Marketing. They delve deep into the world of sales negotiation and strategic planning. Patrick also explains why these sales techniques are a lost art in the industry and the biggest mistakes most sellers make. Listen and discover how to become a better sales negotiator in this episode. Also, don't forget to grab your copy of Patric Tinney's books down below. He shares a world of sales knowledge within this episode and his books! Patrick Tinney’s Background Patrick is the author of four books. The one he shares and discusses within the episode is “Unlocking Yes: The Revised Edition.” He was among the first to write a sales negotiation book after Brian Tracy. Only a select few are brave enough to share their knowledge of sales negotiation. This is due to its complexity; you need the right experience to teach others. Common Mistakes and Challenges in Sales Negotiation Partick discusses how, in the Far East, people live for negotiation. However, in North America, people prefer to avoid the negotiation process and find it uncomfortable. He also shares how some sellers are afraid to make mistakes during negotiations. But you shouldn't let this stop you from trying to negotiate. In the world of business, mistakes are bound to happen. It's also the best way to learn the sales negotiation process. Another mistake Partick finds is how most sellers hammer their potential buyers into decisions. They are always rushing to make deals, which is a huge mistake. It's better to wait it out, and he shares why in the episode. Becoming a Better Strategic Planner Negotiator Patrick shares why more sellers need to consider SWAT analysis and business cases.

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