The Spin Sucks Podcast with Gini Dietrich

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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it diffic...

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AI Isn't Disrupting the PESO Model®. It's Proving It. contributed by Lukas · 2 days ago
AI Agents Are the New Gatekeepers contributed by Lukas · 9 days ago
AI Visibility Is a PESO Model® Problem—and You're Closer Than You Think contributed by Lukas · 16 days ago
AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem contributed by Lukas · 23 days ago
The PESO Model® Diagnostic: Duolingo Built the Internet's Favorite Brand on Rented Land contributed by Lukas · Aug 18
Your Org Chart is Sabotaging Your Brand contributed by Lukas · Aug 11
Reputation Management Now Includes What AI Says About Your Brand contributed by Lukas · Aug 4
How to Defend Your Marketing Budget in Language the CFO Actually Speaks contributed by Lukas · Jul 28
The PESO Model® Diagnostic: How HubSpot Turned Owned Media Into a Moat contributed by Lukas · Jul 21
How to Show Up Inside the Answer: A Visibility Engineering Playbook contributed by Lukas · Jul 14
CMOs Don't Have an Influence Problem. They Have an Operating System Problem. contributed by Lukas · Jul 7
Inside the PESO Model® Certification contributed by Lukas · Jun 30
The PESO Model® Diagnostic: What Peppa Pig Can Teach You About the Difference Between a Campaign and a System contributed by Lukas · Jun 23
The 4 PR and Marketing Metrics that Matter for AI Visibility contributed by Lukas · Jun 16
Your Measurement Problem Isn't Really a Measurement Problem contributed by Lukas · Jun 9
The Visibility Gap: Two Halves, One Operating System Problem contributed by Lukas · Jun 2
The PESO Model® Diagnostic: Inside the Liquid Death Operating System contributed by Lukas · May 26
The Six Stages of PESO Model® Maturity contributed by Lukas · May 19
AI Is Quietly Destroying Your Best Content contributed by Lukas · May 12
The New PESO Model® Graphic Is Here. So Are the Rules. contributed by Lukas · May 5
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Gini Dietrich, Founder of Spin Sucks spinsucks.com RSS Apple