The Spin Sucks Podcast with Gini Dietrich

podcast

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it diffic...

Business 412 recordings 2018 → today Weekly updated 2 days ago
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The PESO Model® Diagnostic: The Budweiser Super Bowl Ad contributed by Lukas · Apr 28
Visibility Engineering Is the New Playbook for Earned Media contributed by Lukas · Apr 21
AI Visibility is Simply About Being More Credible contributed by Lukas · Apr 7
Women Are on the Front Line of AI Disruption contributed by Lukas · Mar 31
Hustle Culture, AI, and the Cost of Shallow Thinking contributed by Lukas · Mar 24
The PESO Model® Was Built for This Moment contributed by Lukas · Mar 17
Measuring the PESO Model® Without Losing Your Mind contributed by Lukas · Mar 10
Why the PESO Model® Falls Apart Without Integration contributed by Lukas · Mar 3
How Shared and Paid Make the PESO Model® Operating System Move contributed by Lukas · Feb 24
The Visibility Engine: Owned and Earned Media contributed by Lukas · Feb 17
The PESO Model Certification® is Now Built for AI Discovery contributed by Lukas · Feb 10
Corporate Communications and the Cost of Silence contributed by Lukas · Feb 3
AI Comments Don’t Build Relationships contributed by Lukas · Jan 27
A PESO Model® Primer for Marketers and Communicators contributed by Lukas · Jan 20
Publicity Is Dead. PR Is Not. contributed by Lukas · Jan 13
The PESO Model® in 2026: Evolved, Operational, and Built for the AI Era contributed by Lukas · Jan 6
The Visibility Engineering Metrics That Predict Demand contributed by Lukas · Dec 16, 2025
How to Use Proof-First Social to Engineer Visibility contributed by Lukas · Dec 9, 2025
Building Corroboration Loops to Power Your Visibility Engineering contributed by Lukas · Dec 2, 2025
AI Looks for Author Footprints First contributed by Lukas · Nov 25, 2025
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Gini Dietrich, Founder of Spin Sucks spinsucks.com RSS Apple