The Spin Sucks Podcast with Gini Dietrich

podcast

We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it diffic...

Business 412 recordings 2018 → today Weekly updated 3 days ago
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The Fastest Path to Engineering Your Brand’s Visibility contributed by Lukas · Nov 18, 2025
How to Make Your Brand the Obvious Answer with Visibility Engineering contributed by Lukas · Nov 11, 2025
How to Measure Brand Awareness, Trust, and Reputation contributed by Lukas · Nov 4, 2025
Handling the “AI Discount” Question from Clients contributed by Lukas · Oct 28, 2025
How to Manage Your Brand on the Dead Internet contributed by Lukas · Oct 21, 2025
How to Prepare for a Bot-Created Crisis contributed by Lukas · Oct 14, 2025
The Case for a Marketing Operating System contributed by Lukas · Oct 7, 2025
How the PESO Model© Helps You Avoid AI Bubble Burnout contributed by Lukas · Sep 30, 2025
Why Pharma Needs the PESO Model© Now contributed by Lukas · Sep 23, 2025
The Visibility Engineer’s Manifesto contributed by Lukas · Sep 16, 2025
Meet Your New Buyer Persona: ChatGPT (And Its Friends) contributed by Lukas · Sep 9, 2025
Structured Trust Is the New Currency of Reputation contributed by Lukas · Sep 2, 2025
Using the PESO Model© as Your Marketing Operating System contributed by Lukas · Aug 26, 2025
GEO, Trust, and the PESO Model: Why It Still Works (and What’s Changed) contributed by Lukas · Aug 19, 2025
Why Comms Pros Are the New Visibility Engineers contributed by Lukas · Aug 12, 2025
Why Speed Matters in Crisis Comms: Lessons from a Kiss Cam Gone Viral contributed by Lukas · Aug 5, 2025
Invisible to AI = Invisible to Customers: The New Discoverability Crisis contributed by Lukas · Jul 29, 2025
In the Age of AI Search, PR Holds the Keys to Visibility contributed by Lukas · Jul 22, 2025
How to Implement the PESO Model© in a Zero-Click, Zero-Share World contributed by Lukas · Jul 15, 2025
Why the PESO Model© Still Wins in the Age of Zero Click and Zero Share contributed by Lukas · Jul 8, 2025
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We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.

Gini Dietrich, Founder of Spin Sucks spinsucks.com RSS Apple