The hesitation to initiate with potential clients. Many business owners and entrepreneurs struggle with this self-imposed barrier. It is a fear preventing otherwise talented salespeople from recognizing and promoting their value to prospective buyers. Our guest this week is a recognized sales expert who is focused on tackling sales call reluctance. For the last 25 years, she has trained and coached thousands of sales professionals in hundreds of companies, large & small. A noted authority on sales productivity, Connie Kadansky joins us this week to talk about how to break free from mental habits that conspire to keep us from being successful. During this interview, you'll learn... How to identify sales call reluctance The 4-step system to overcome it Ways to shift your mindset & leverage your strengths to grow your business Connect with Connie on LinkedIn. Learn more about Exceptional Sales Performance on their website. Take the sales call reluctance assessment here. A SPECIAL ANNOUNCEMENT for Successful Bookkeeper podcast listeners!! Join us December 2nd, 2021 at The Successful Bookkeeper Summit - a two-day free virtual event featuring inspiring speakers from the bookkeeping, accounting and business worlds! To save your free spot, CLICK HERE. Time Stamps 1:52 - Connie’s career journey 3:56 - Shifting your mindset to overcome sales call reluctance 12:28 - Four steps to grow your business: Step 1 - Bringing awareness to your strengths & measuring your costs 15:22 - Step 2 - Assessing your call reluctance 20:26 - Step 3 - Admitting your vulnerability 26:27 - Step 4 - Apply proven techniques

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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