Most service business owners send a newsletter every two weeks and wonder why nobody buys. Here's what I'd do instead. I've generated well over a million dollars in sales through email, and in this episode I walk you through the seven keys that matter most: why 3 to 5 emails a week beats sending every two weeks, the "likable guide" framework for what to write about, why plain text emails outperform designed newsletters, how to alternate soft and hard calls to action, the monthly conversion event that turns readers into clients, how to make email a two-way conversation, and the 90-day rule that keeps your list healthy and out of spam. If you're a coach, consultant, or service business owner with a list that isn't turning into clients, this one's for you. Ready to dive deeper? → Find out what's stopping your business from growing (60 seconds) → Explore working together

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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