Most of us have Google Analytics running on our stores. But what are we doing with that? And is it reporting correctly? In this episode, we'll learn how to turn Google Analytics into a powerful business tool. Founder & Head of Optimization at Test Triggers, Josh Frank walks us through start to finish an actually useful Google Analytics strategy. Josh has helped countless eCommerce businesses boost their revenue with conversion optimization. Running close to a thousand A/B tests have helped Josh to distill the true optimization tactics from the b.s. We'll find out: How to set up your Analytics correctly so your data is clean Why Google Analytics and Shopify report differently and what to do about it Why Google Data Studio is a GAME CHANGER. What you should actually be doing with your Analytics tool Tune in for more details! Resources Google Analytics Audit Tool by Online Metrics How to Remove Referral Spam in Your Google Analytics 22 Best Practices for Your Google Analytics Views Google Data Studio Device Experience Mining for Ecommerce Conversion Josh's Free Bonus Resources for Getting Started Test Triggers, Josh's Consultancy Special Offers from our Sponsors Try Bold Product Upsell free for 90 days Improve your shop’s search engine ranking with Venntov SEO Meta Manager Save 20% on Turbo, a blazing fast Shopify theme Recapture: Shopify's best abandoned cart recovery, over $65,000,000 recovered for stores just like yours. Share your thoughts Ask a question in The Unofficial Shopify Podcast Facebook Group Share this show on Twitter Never miss an episode Subscribe on iTunes Join Kurt's newsletter Help the show Leave an honest review on iTunes. Your ratings & reviews help, and I read each one. Subscribe on iTunes What's Kurt up to? See our recent work at Ethercycle Take a ride with Kurt on YouTube Grow Your Store in 2018 Apply to work with Kurt to grow your store. Prefer to DIY? Read a free sample chapter of Kurt's book Ecommerce Bootcamp, absolutely free. Tell me where to send your sample at ecommerce-bootcamp.com Learn what's Shopify Plus got that regular Shopify doesn’t?”

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