Effective Product Page Optimization
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
22 min
3 speakers
3 chapters
transcribed 29 days ago
Transcript
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The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson
Stockton. Hey, what's going on? My name is Tyson from previsible.io. And joining me today is Gabby Truxler, who is an independent SEO consultant specializing in finance, banking, and e-commerce, providing services for digital marketing solutions for businesses of all sizes. Today Gabby and I are going to be discussing effective product page optimization. So with that, here's my conversation with Gabby Truxler, SEO consultant. Gabby, welcome.
Thank you so much for having me.
So today we're diving into product pages. Obviously this is like such a key kind of competing point and it's usually like the highest volume of pages that like an e-commerce uh site has. But I think sometimes it also feels like maybe it's a little overlooked where people feel like, how much can I actually do or what levers can I really pull on a product page where you know you might feel quite structured or limited on some of the creativity for it. So To start things off though, maybe like How do you think about the product page in kind of like the e-com portfolio of where they're competing in search?
Yeah, so I think what you said about um product pages being underrepresented or maybe overlooked often, that's really the case or what I find as well. I feel like they're super important, not just in terms of SEO actual being landing pages in that sense from for organic search, but being the last touch point anyone any customer, potential customer has before doing the purchase, doing the conversion. And in terms of creativity, I I find that product patients often don't get as much love maybe as they would deserve. And there's really a lot you can do with them, even with limited template options. So really no no point in uh underestimating them.
And what's your what's your process as far as going about optimizations? Like are you first kind of doing more of a hands on, on page Wait. visual review of the page or are you first kind of looking at more performance metrics across the page type? Like what's your process to identify the areas for improvement?
Yes, I love to go on page first and kind of being or looking at the page as a user would um and I identify elements that could could be improved. But also of course looking at the performance side, um as well in terms of how many clicks does it actually get. But I usually do prioritize on page optimization over Stuff like speed. But I would also say it depends on the type of product. So If you have a a really, really visual product like in the fashion brands for example, or also the house plant sector, that's my online shop that I founded. was in or still is in, then images are hugely important. And that's something that you want to invest in. And then side speed, of course, is also a big one. But I still maybe that's old school, but I still really love um deep diving into the copy, the actual the text that's on the product page.
And I feel like when you start keyword optimizing, quote unquote, then um a lot of the times you feel like that creativity is missing when actually product page text is a huge opportunity to position your brand and to really connect with your audience.
And with that, like are you because I know a lot of e-commerce players out there are kind of taking like the manufacturer's product description or something typically very generic, and there's less players that are actually, you know, writing original content for the product pages. Like, are you looking at these and mean like
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