Game plan for launching in five new international markets with limited resources
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
5 min
2 speakers
6 chapters
transcribed 1 month ago
Transcript
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What is the overall game plan for launching a website in five new international markets with limited resources?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton. Next one is game plan. You're the SEO director and you're responsible for launching a website in five new markets with limited resources.
What's your game plan?
How should you prioritize which markets to target first based on total addressable volume?
Okay, so going back to I guess what we what we first talked about would be the prioritization of market by total addressable Volume. and aligning it to the town total addressable market. So number one prioritization. Once you've prioritized that Know which content to repurpose, going back to what we just talked about before. Understand how much of your content you you already have that you can simply localize and repurpose for other markets. That's still low a lot lower effort than creating something net new. And like we talked about, there is a lot of authority building that can happen doing it that way. So super efficient too. So repurposing number two.
Which existing content can be repurposed and localized to accelerate expansion into new markets?
And then number three. Is the technical foundation, making sure they use subfolders. Don't shoot yourself in the foot and go with a subdomain or CCTLD. Google moving away from that shows that. So I hope that's the end of that conversation forever. I know teams of some could some some companies are still going on different domains, but anyways. And then if you have limited resources, well, I mean you use AI, 100%. Use it, but with the human element. It in the end.
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Why is using subfolders preferred over subdomains or country‑code TLDs for international SEO?
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How can teams with limited resources effectively use AI while keeping a human editorial element?
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Uh follow up follow up question on that. Would your answer be the same for folders if the company's not on a dot com already? So let's say the company is on an FR, they've been a French company, and then they're expanding into the US market. Would you still have like folders within the FR site for then English content?
Well, that's a very, very interesting question. I wanted a second to think about that.
Because I'm I'm with you on the the folders, but I feel like that's in a dot com scenario or a like some universal one where I feel some smaller markets could be like, you know, like how many Australians would click on an IT domain.
They they wouldn't they wouldn't in Japan like you want or s I should say if you're dot JP, you'll never be able to rank in in the US dot com, even if you have all your shrif-link tags and why, because your authority is centered in Japan.
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Chapters
6 chapters
1
What is the overall game plan for launching a website in five new international markets with limited resources?
0:00–0:54
2
How should you prioritize which markets to target first based on total addressable volume?
0:54–1:43
3
Which existing content can be repurposed and localized to accelerate expansion into new markets?
1:43–2:24
4
Why is using subfolders preferred over subdomains or country‑code TLDs for international SEO?
2:24–3:31
5
How can teams with limited resources effectively use AI while keeping a human editorial element?
3:31–4:52
6
What folder structure works best when expanding a .fr site into the US market – subfolders or separate domains?
4:52–5:36