Substack

Podcasters frequently mention Substack as a platform for distributing written content and newsletters, often alongside other social media and audio services such as Instagram, YouTube, TikTok, and Spotify ^[5][6]. Hosts reference it as a place to host personal writing, like a piece on Pete Heg Seth or a psychology research roundup, and to direct listeners to bonus material or weekly email updates ^[4][6]. Several guests note career moves involving Substack, highlighting transitions from traditional media outlets to the platform for broader reach or higher earnings, as seen with moves from the Atlantic or NBC News ^[2][3]. The service is also cited as a common link in personal branding, with creators sharing their Substack URLs alongside blogs and other online profiles ^[1][6].

Peak in the week of 28 May — 82 mentions across 22 series.