Alisha Conlin Hurd

speaker
312 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.

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The next section then is what we call the lead.
And it's like things like algorithms, platforms, they come and go, right?
Whatever.
We've seen it all before, especially in SEO.
You guys are getting slapped around frequently with different changes, right?
And like things are changing very rapidly, and especially in this world of AI.
But what's the one thing that hasn't changed for hundreds and hundreds of years and isn't gonna change for hundreds more?
psychology and human behavior.
And so I think like even when I'm doing content or paid ads, like we're trying to like clock these algorithms, right?
Like, but we forget the algorithms are people.
The algorithms are based on people's interactions.
And so that foundational just understanding how people think and why they do things is the most important part of marketing, whether it's SEO or
PayPads or it doesn't matter or content marketing, right?
Like understanding what's going to be valuable to somebody because you can you can rank the shit out of a page, right?
Like anybody listening to this is probably really good and can rank the shit out of it out of a page, but that's not the goal.
The goal is to get somebody to take an action.
So when you intertwine it with some of these things that we're talking about, this template can very easily be an SEO page.
And imagine how much more powerful your SEO.
SEO is is when you're sending that targeted traffic to this digital appointment setter, right?
Like and if you imagine if you had the right of tide to every single stage of SEO, because we work a lot in Google Ads, same, same, but different.
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