Alisha Conlin Hurd

speaker

312 appearances 1 recordings 1 series first heard Apr 2025 last heard Apr 2025

Alisha Conlin Hurd’s voice in public audio — every appearance, attributed to the second.

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It's just we're just putting getting placed in different, different sections, right?

Like fundamentally.

I know it like technically it's different.

Okay, so we have the above the fold, then we have the lead.

That's gonna be the first section on your page.

Again, this is gonna depend where they are in those three stages of awareness.

When we're doing colder traffic like meta-ads, for example, we'll have a longer story lead.

We'll have a longer story lead.

And all of our leads, they follow the same framework: problem, agitate, solve.

PAS, right?

Very common copy framework.

And then a lot of proof.

That's always on our pages, and I'll get to that in a second.

So we have a longer story lead for colder traffic, because why?

Because they're in problem aware or solution aware.

They don't know what they want.

So we have to like take them on a journey.

Yes, I understand you.

This is where I was too, and here's where I'm gonna take you, blah, blah, blah.

But if they're in more solution product aware,

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