Barry Schwartz
speaker
319 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Barry Schwartz’s voice in public audio — every appearance, attributed to the second.
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Appearances
Whereas Microsoft was sitting back and with their big chat and co-pilot result is saying, we're going to show links.
Yeah, perplexity and so forth showing links and so forth.
What was interesting, we're in this evolution now where you know we know Google's going to stay with AI overviews.
Obviously, the user interface will change over time.
Google being more pronounced uh prominent about showing links in it.
Um, but are those links actually generating traffic and so forth?
That's the whole debate.
And I always go back.
Back to Google and be like, Google, you have Google Search Console.
Google Search Console shows traffic from Google search results page to the publishers.
It shows impressions, clicks, click-through rates, and so forth.
And with Google launch feature snippets, I'm like, show us how those feature snippets are performing in Google Search Console so we could believe you in terms of it driving clicks and impressions and so forth.
And now, and they never did it.
Um they actually actually showed it in a screenshot on stage one just behind the scenes.
And I caught it.
I'm like, oh, they actually have this tested and live for some people.
And then they pulled it back and they never launched it for the public.
And then when Google launched AI overviews, I pressure their executives and the non-executives to say, hey, show us this information.
You're telling us it's going to lead to more clicks.
You're telling us this is going to lead to more traffic and conversions for us.
Showing 41–60 of 319 · page 3 of 16
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