Boris Valkov

iPhone is built in a way that people buy it not because it has the best camera in the world or it has all the features in the world.

People buy iPhone because it has the best combination between hardware, software, and simplicity and creates this magical experience.

So how can you create the same experience with AI

and use the same principles where it's powerful, but it's simple, and it's very, very easy for you to do.

So I think that to not be overwhelmed, it has to be a path where it's easy onboarding, it's easy to understand, and it's easy to use it.

That's kind of constraint and kind of hides all the complexity.

So this is what I think that is the way to get there through software.

Yeah, so we have many CRM and data integrations because we're trying to cover the market and the majority of the market.

So I think that every CRM has strengths in different segments of the market and at different angles.

And I think that for different businesses, different verticals, they'll have different benefits.

So yeah, I think that CRMs are important.

And I think it's important to have coverage for the one that the market demands.

So yeah, there are different angles for different types of CRMs.

But again, this goes, obviously, service design being one of the biggest in this space.

Yeah.

So as I mentioned, there are two milestones.

One is the hybrid future, which is like the best possible experience between people and AI.

And then it's the full autonomous future.

So as we build our product, obviously trying to implement the best AI algorithms, the best technology so that we can bring the best result.

So if you look at far, far in the future,