Boris Valkov

And that is the magic in the product that makes it really, really scalable.

And the final thing, the third one is speed.

Speed is very, very critical.

So if you think about speed, when...

If you are, so when we started, we had to build the best product in this industry.

You need to deeply understand your customers fast.

But speed without structure is chaos.

So the question is, how do you fight the chaos?

And what we introduced is in order to focus the whole company in one thing that matters the most, we introduced the Google Design Sprints.

A Google Design Sprint is a five-day sprint

that is brutal, but it's very important.

So on day one, you define the problem that you want to solve.

On day two, you and your team generate as many ideas as possible and crazy ideas too to solve this problem.

On day three, you focus on one solution for the problem so that you can kind of focus the efforts.

And then on day four, you build a fully functional prototype

a software prototype that on day five, you find five customers and you give them the prototype to use it and give you feedback.

And that's the sprint.

Then you finish, you do the post-mortem analysis and you restart the sprint.

So we did 22 sprints, nonstop, 14, 16 hours is six months sprints, nonstop, no weekends.

brutal execution, but that defined the DNA of the company and how we execute and how we build.