Cindy Krum
speaker
301 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Cindy Krum’s voice in public audio — every appearance, attributed to the second.
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Appearances
So the more rigorous you can be about um having one URL per page and not rendering or you know rewriting the non canonical versions of that URL, uh just makes it a cleaner, easier crawl and makes introduce
is you know, less risk of
indexing problems and makes it efficient for Google to get through your site because that's the other thing is not only do they have to keep the index of all the stuff that they want to keep in their index, but they have to update it regularly and get through your site.
So the harder you make that, the less time they're likely going to spend on their site.
This is another thing that they kind of deny and say, oh well, you know, indexing crawling and indexing
There aren't budgets, but there are.
They're just automated you know, they're automatically updated budgets, but there are s you know, Google leaves at some point.
They don't stay forever.
Well, yes, but I don't think it's the reason.
I don't like I think we are in a brand centered world, but I don't think the size of the internet it's is what's causing that.
At least not directly, maybe indirectly.
But I think um what Google has found is that brands are usually a good bet in terms of giving someone a good user experience and serving them content that they like and are gonna be happy with and are not gonna bounce back to a search result from.
And so there's a lot of trust that Google gives to known brands and to brands that can that look like brands.
So a brand that looks like a brand may have, you know, content in YouTube and they may have a knowledge graph.
Like they have enough stuff going on that
Um you can tell people have invested in making this brand permanent and it's not a flash in the pan, you know
Here today gone tomorrow affiliate website that's just there to make a a thousand bucks and then disappear.
So yeah.
Well, in terms of brands, I think that brands have always had an easier time uh ranking for a number of reasons, right?
Not just because Google sees that they're a brand, although I think that could be part of it.
Showing 61–80 of 301 · page 4 of 16
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