Cindy Krum
speaker
301 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Cindy Krum’s voice in public audio — every appearance, attributed to the second.
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Appearances
Brands that are well known already have uh loyal engaged users.
Who are gonna click around, right?
Like if you before the internet or offline, nothing to do with the internet, love the brand North Face, and then you search for North Place blah blah blah jacket and you end up on the North Face site, like the chance that you're gonna click around and do stuff there is quite high.
And and then brands also just have brand evangelists.
that talk about them and link to them without any effort at all.
All of this stuff that helps rankings like engagement and links and mentions happens without effort.
And so all big brands have to do is not screw it up with the technical, which is what I end up helping people with a lot.
Like I end up working with a lot of big brands who are like, oh, we're a big brand and we're not doing as well as we should be.
What's gone on?
It's like, well, you got all this free good SEO juju, um, but you r still s manage to screw it up with the technical.
So, in terms of that, yes, brands matter, but I don't know that it's a it's about it might be about crawling.
I don't know if it's about indexing, except to say that Google, when we know that something coming in in the front is pushing something off at the back edge, what we can guess is that Google has quality thresholds.
And as more brands have gotten on the internet and created quality
quality content, the threshold of quality has gotten higher and big brands naturally meet higher quality thresholds that newer brands or that smaller, less known brands or non-brands just can't compete with.
Right.
And so I think that the Google preference towards brands has happened algorithmically and somewhat naturally.
And that Google would actually have to do kind of the the moral equivalent of a negative keyword kind of situation.
They would have to put something in the algorithm to preference smaller brands or preference diversity in a search result to fight against that because the algorithm is rewarding what the algorithm is meant to reward, historically.
Well when you say inside and outside of Google, what do you mean?
Because Google
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