Dan Martell

I believe the first 12 people that come into your business will dictate your success.

You want to be slow on making sure they're the right fit for what you're trying to do.

And for what it's worth, avoid adding headcount where AI could do the job for you.

Number four, layer AI into your operations to increase your margins.

Get rid of the costs.

Get AI to build that automation.

And last, use content to create inbound deal flow.

If I would have known when I started creating content that not only would bring opportunities to me, but it would bring talent, it would bring friendships, it would bring invites of things that you couldn't even pay for, I would have started a long time ago.

So no matter what you decide to do in this bucket, just make sure you create content around it.

None of this matters if you fall into the trap that destroys more businesses than anything else.

The shiny object syndrome.

Most people fail not because they were in the wrong bucket, but because they switch buckets every few weeks.

I got a friend, he's the same age as me.

I've watched him go from like one idea to the other idea to the next idea to another idea.

And he hasn't found any traction.

Why?

He keeps resetting every time.

Every two or three years, it's like, oh, that didn't work because of this.

I'm gonna do this now.

Here's why.