David Peterson

You have to really... We've...

jumped the gun in the past.

And this was a little bit earlier than when private equity came on, they gave us a little bit more discipline.

So I think discipline is the key and do the research ahead of time.

And just because you can sell windows in this market, can you sell bath in this market?

And so who are your competitors?

And I'm a firm believer, like you said, I can sell at any price in any market, but the

will it make sense for me to go into this market with this product?

Because these are two very different things, right?

And, and if there's a really, really good operator in that market, is it worth me going in and then looking around at all the competitors is, is if somebody else is doing this very similar to what I'm doing and is already crushing it.

It's a good sign, but also I better be at the top of my game if I'm going to go in with that product and I better really think it through.

And so we've done both.

We've successfully grown.

We started adding cabinet manufacturing and, or excuse me, not manufacturing.

We've done both.

We started adding cabinet refacing back in 2018 before we were rolled up.

And we failed.

It didn't go well, but the reason we failed is because we didn't put any effort into it.

We didn't take the time to realize it was a slightly different product.

We had to change a little bit about our install capacity.