David Peterson

We had to realize this is a four-day turnaround and not a one-day turnaround.

And so...

We went back into it the next time intentionally, and now it's scaling at an unbelievable pace.

And some of the markets that we've had struggles with in other products, we've got way better access to leads.

There's less competition.

So it's just going in, doing the research, and understanding what you're getting into.

Because, again, I'm of two minds on this.

The process will work everywhere with anything.

But don't just be...

Don't be so naive that you don't have to put the work in to make the process work.

And you don't have to pick the right thing to make the process work.

So that to me is the big one, is go in intentionally and understand that you might actually waste a couple million bucks.

But overall is just, yeah, think it through and understand everything you're up against.

Um, the last one I really like was leaders eat last.

Um, so this guy was, um, uh, uh, Marine Corps, uh, uh, officer and it was in the monetary and the Marine Corps is always, you know, leaders, leaders always eat last.

Yep.

Um, and that to me was in general, it's like, take care of your team first.

if you take care of your team, they're going to take care of you.

So to me, that one's the one that's, that's resonated with me.

Um, I think more than anything is, is, and that was not always my philosophy.