David Royce

speaker

2,172 appearances 5 recordings 5 series first heard Dec 2025 last heard 4 May

David Royce’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in May 2026 with 1.

Appearances

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Next Level Pros · Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere · 22 Jan 2026 podcast

Because it's not a very sexy industry.

It's hard convincing a bunch of college kids that, hey, you're going to make a ton of money doing this.

And when you walk into a beautiful building and then you have the best training on the planet, it was always about the training for us.

That was my general thesis from the beginning on the sales side.

if the sales reps are truly selling more on average than anywhere else, then you'll be able to grow that consistently.

It's not just about hype or flash or we're the cooler guys to come be with.

And it was so true for us.

The average sales rep would sell 70% more with us if they had switched over from another company from the prior year.

And so we kept all those stats and the data just to be able to use as a proof point to people when they were trying to decide whether or not to come on.

So with Altera, kind of same thing.

We did that for another four years, expanded to a couple thousand cities, and then I was like, all right, what do I want to do?

I feel like I'm replicating the exact same thing over and over, and I was getting kind of bored.

And that's the hardest part, right?

The obsession starts to wear a little bit where you're like, I don't know what else really to do here.

And so then I'm like, okay, I'm going to take my right-hand guy, Vess, and put him in as CEO.

I'm going to step back as chairman and founder.

I can just focus on strategy, the things that I was most passionate about.

And then I'll have Vess run the day-to-day.

And yeah, so we did that for another almost, let's see, eight and a half years.

And then just sold that one recently.

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