Gabby Troxler
speaker
121 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Gabby Troxler’s voice in public audio — every appearance, attributed to the second.
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Appearances
keyword optimizing, quote unquote, then um a lot of the times you feel like that creativity is missing when actually product page text is a huge opportunity to position your brand and to really connect with your audience.
I think if you're a reseller and you're literally selling the same product like so many other manufacturers or like Amazon and it's not you manufacturing the the product, then the product description itself, you don't have to spend so much time on it, changing it and describing the product from a different angle.
It's more like
Bringing the USPs of your brand into that text or that can be additional text or it can be within the product description.
So do you have like super fast shipping maybe or a great return policy or whatever it is that makes your brand unique?
Um I think that should be on a product page level, always visible.
I feel like
Maybe I'm repeating myself, but I feel like on page is so important.
Um at the
value you can bring, leveraging your own brand and your own voice is so great that I only ever go to competitors when I feel like another brand is doing this just as much.
Like when I um think about or like my biggest experience is in my own houseplant shop that we did and there we were the first ones, the first boobers to really go online to sell houseplants online, to ship them in a regular parcel via Swiss Post.
So there wasn't really the need to look at competitors and benchmark them in terms of side speed or any other technical factors.
The fact that we were producing fresh content um with an authentic brand voice that's never been done before talking about plants
like a a living being and not a decoration object, that was enough to really gain a lot of traffic in a short amount of time.
Yes.
Yes.
It sounds like kind of how how much can you really write about the plant?
But it's uh shifting that focus to the plant being a living being, we actually
encouraged or discouraged from the purchase in the product description.
So we we focused more on is this plant right for you?
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