Gabby Troxler

speaker

121 appearances 1 recordings 1 series first heard Dec 2024 last heard Dec 2024

Gabby Troxler’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

No recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.

Appearances

newest first · ▶ plays the moment

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Effective Product Page Optimization · 16 Dec 2024 podcast

Are you a person who's always away, always traveling?

Then maybe that plant that needs water two times a day isn't right for you.

Then maybe you'd like some other options and we gave other options.

So there wasn't

kind of achieving the purchase for the sake of the purchase, but really finding the right plant for you.

That was the focus of the product description.

So although we had informational pages and blog posts about the care of those plants, kind of the condensed information, what that plant would later need, was also on the product page.

So that was maybe kind of the

Newer.

idea that we had there, not just

displaying shiny features and what color the plant's leaves are and how big it's gonna be, but also an angle on the on the care instructions.

Yeah, that's actually um a really good question.

And we did have a lot of kind of structured information or template style yeah, descriptions or elements on the page.

And that was also important because we we started as four co co founders and had to onboard people really p quickly because the

The content production solely lay with me and I could only write so much product descriptions a day alongside with writing blog posts and everything.

So it was vital also from a business perspective to have kind of fixed elements on a site that then people working for me, working in content could only fill in.

But

Plants are so different, they have so many different characteristics and different needs that it's really you're gonna get quite varied product pages in the end.

Yeah, that's that's a really good good one because we knew that no one was ever gonna be as invested in the brand as us, but we still wanted to try and build a community from the get go.

So a community on Instagram and also try to recruit as much as possible people from the community.

Showing 41–60 of 121 · page 3 of 7