Gabby Troxler
speaker
121 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Gabby Troxler’s voice in public audio — every appearance, attributed to the second.
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Appearances
So people who already knew us, knew what the brand was about, what our values were.
Um so that was the first step.
And then what I did when I wrote the content, the blog post, the product descriptions, I would basically in a random document on Notion, I would jot down things that were important to me and were kind of part of the brand voice as I would see it.
Stuff like um
killing adjectives, using active voice, not passive voice, stuff like that.
So that still in the end the text would be recognizable as um coming from Faye, coming from our brand.
Um using emojis, um, using metaphors, using jokes.
But then also we would make sure that not on a product level but on a blog post level
We would have an author box and allow people also to kind of let their voice shine through.
as long as it would be authentic.
So we had someone who was like really going o overboard with the metaphors and and being really flowery with their language.
And I would kind of I would go through it and review their text, but still
kind of let that shine through in the end.
And in product descriptions really our template was pretty regulated.
The space you have on page isn't that big, so you won't really see differences in terms of voice, but that w made it really easy for them.
So that running brand guidelines document on motion, I made every on onboarding process would include reading through that document.
reading through a a few blog posts that I found good uh about content marketing or writing in general.
And then their first task would always be either a product description or like one of the planned care guides that were really, really structured and quite limited to how far they could go.
And that's kind of how they would uh practice the voice.
Yeah, we saw reviews as a really big part of growing as well, because we knew and we kind of encouraged that the word of mouth was gonna be a really big channel for us in the beginning.
Showing 61–80 of 121 · page 4 of 7
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