Grace Beverley

Like, it's actually not the right thing.

And I think you really build that trust over time.

And you've been able to build that, like muscle of the fact that actually...

I think I remember you receiving some samples.

Yeah.

That was when the dream died.

You could see like the future of people receiving those on TikTok and you being like, oh.

Yeah.

That's one of the hardest things to get right though.

When it's, it's like that early stages, like you start to doubt yourself and your own intuition and,

When you're like, I'm sitting with someone here who's worked in this area for so much longer than me.

I made some of my biggest mistakes early on being like, well, if you're saying that, it must be true because I'm literally like a 22 year old uni student.

Like, what the fuck do I know?

And they'd be like, no, this is, you know, this is exactly what you want and all of that.

That's exactly what happened.

And I think particularly like there's all of this narrative around influencer brands and celebrity brands.

And I think that one of the things that people don't realize is that behind the scenes, I think that because it's such a booming industry, it has some of the most predatorial people in the industry.

And I'm happy to say that because I've literally, I will go head to head, like as in, because it's literally what it is down to its core is the fact that people have built these audiences.

Often, large majority of the time, it's women have built these audiences.

And then people look at them and they're like, how is that person built something that's probably making millions a year?