Mike Israetel

It's like the menu items in a brunch seem like they were made up just to see how many grams of saturated fat we can cram into products needlessly. It's like salmon. You're like, salmon, but it's dipped in a fat reduction, and then it's panko crusted, and then a fat-based oil, a fat-based sauce is strewn on top of that, and it's dipped again in fat flakes. What the…

It's like the menu items in a brunch seem like they were made up just to see how many grams of saturated fat we can cram into products needlessly. It's like salmon. You're like, salmon, but it's dipped in a fat reduction, and then it's panko crusted, and then a fat-based oil, a fat-based sauce is strewn on top of that, and it's dipped again in fat flakes. What the…

It's like the menu items in a brunch seem like they were made up just to see how many grams of saturated fat we can cram into products needlessly. It's like salmon. You're like, salmon, but it's dipped in a fat reduction, and then it's panko crusted, and then a fat-based oil, a fat-based sauce is strewn on top of that, and it's dipped again in fat flakes. What the…

the fuck like oh my god but you gotta try it it's so good i get that it's good you have to back the fuck away from that for a short amount of time one of my colleagues dr melissa davis is a fellow coach at rp and helped co-author a bunch of our books she made a huge huge point of this a ton where The diet, quote unquote, to get you in shape is not a lifestyle. It is temporary.

the fuck like oh my god but you gotta try it it's so good i get that it's good you have to back the fuck away from that for a short amount of time one of my colleagues dr melissa davis is a fellow coach at rp and helped co-author a bunch of our books she made a huge huge point of this a ton where The diet, quote unquote, to get you in shape is not a lifestyle. It is temporary.

the fuck like oh my god but you gotta try it it's so good i get that it's good you have to back the fuck away from that for a short amount of time one of my colleagues dr melissa davis is a fellow coach at rp and helped co-author a bunch of our books she made a huge huge point of this a ton where The diet, quote unquote, to get you in shape is not a lifestyle. It is temporary.

And one of the things I used to love to do to my high elite clients was talk that shit because they would be like, it's really hard to diet. I'd be like, oh yeah, no, for sure. You're totally right. They're like, yeah. I'm like, hmm. So you never went to school, did you? They're like, I graduated top five at Harvard Law. I'm like, but that was easy, right? They're like, no, it was brutal.

And one of the things I used to love to do to my high elite clients was talk that shit because they would be like, it's really hard to diet. I'd be like, oh yeah, no, for sure. You're totally right. They're like, yeah. I'm like, hmm. So you never went to school, did you? They're like, I graduated top five at Harvard Law. I'm like, but that was easy, right? They're like, no, it was brutal.

And one of the things I used to love to do to my high elite clients was talk that shit because they would be like, it's really hard to diet. I'd be like, oh yeah, no, for sure. You're totally right. They're like, yeah. I'm like, hmm. So you never went to school, did you? They're like, I graduated top five at Harvard Law. I'm like, but that was easy, right? They're like, no, it was brutal.

Harvard Law. I'm like, oh, so you're capable of doing difficult things for a short time, right? They're like, fuck you. They should have seen that one coming. Oh, dope. See you tomorrow on your diet. But clients a lot of times try to weave their way into the easiest shit that they can, which is understandable, right? Like you do this every day in every life.

Harvard Law. I'm like, oh, so you're capable of doing difficult things for a short time, right? They're like, fuck you. They should have seen that one coming. Oh, dope. See you tomorrow on your diet. But clients a lot of times try to weave their way into the easiest shit that they can, which is understandable, right? Like you do this every day in every life.

Harvard Law. I'm like, oh, so you're capable of doing difficult things for a short time, right? They're like, fuck you. They should have seen that one coming. Oh, dope. See you tomorrow on your diet. But clients a lot of times try to weave their way into the easiest shit that they can, which is understandable, right? Like you do this every day in every life.

Like you're not trying to go out of your way on your way to work. You're trying to cut with your car the fastest route. But if you understand that all of the routes are blocked except for the difficult. And going down the difficult route is how you're going to get in shape.

Like you're not trying to go out of your way on your way to work. You're trying to cut with your car the fastest route. But if you understand that all of the routes are blocked except for the difficult. And going down the difficult route is how you're going to get in shape.

Like you're not trying to go out of your way on your way to work. You're trying to cut with your car the fastest route. But if you understand that all of the routes are blocked except for the difficult. And going down the difficult route is how you're going to get in shape.

And then after that, you can back up to a maintenance lifestyle, live your best life, have your mimosas, dip your fucking salmon in whatever bullshit fat that you want and still have that look, which is going to take 12 weeks of low key, some fucking effort and some restriction. You either buy it, you take the red pill and you do the shit. Or you don't.

And then after that, you can back up to a maintenance lifestyle, live your best life, have your mimosas, dip your fucking salmon in whatever bullshit fat that you want and still have that look, which is going to take 12 weeks of low key, some fucking effort and some restriction. You either buy it, you take the red pill and you do the shit. Or you don't.

And then after that, you can back up to a maintenance lifestyle, live your best life, have your mimosas, dip your fucking salmon in whatever bullshit fat that you want and still have that look, which is going to take 12 weeks of low key, some fucking effort and some restriction. You either buy it, you take the red pill and you do the shit. Or you don't.

And if you don't, you can just be like you were five years ago and like you're going to be in five. Same shape you were in, making fucking bullshit excuses every time you meet a fit person. Dope. That's cool. I don't care. I think you look great either way. But you give a shit. So it's time for you to step up and do the shit or not. So well said.

And if you don't, you can just be like you were five years ago and like you're going to be in five. Same shape you were in, making fucking bullshit excuses every time you meet a fit person. Dope. That's cool. I don't care. I think you look great either way. But you give a shit. So it's time for you to step up and do the shit or not. So well said.