Olivia Attwood

Same.

The only people that write horrible stories about people in the press are women.

Mm-hmm.

And that's something I learned last year because I've always been quite mean about men.

But women can be awful.

There's a lot of girl on girl crime out there.

Yeah, there really is.

So, yeah, had a bit of that last year.

But there's such a small group of people that they're so loud.

And what I find interesting is these particular people go online as if they're experts online.

and there was a time where I was like really like taking it too literal like getting really upset and I'm like but I you know I paid for a store in New York I've paid and this is all through the success of the brand and people loving this product so I'm like and you know we're with people like Selfridges we're like the number one contemporary brand in like Harvey Nichols and all these different places and I'm like why am I listening to you yeah who don't don't

Don't even own anything, Odd Muse.

No, yeah.

Haven't even, like, bought from the brand.

So, yeah, it's interesting, but I think, unfortunately, it just... It comes... There's a lot of pros, and that's one of the cons.

Oh, I've built odd muse off of constructive criticism in terms of like, the customer didn't like this product.

Like I've always been so reactive to what customers like.

So I can recognize whether someone's doing something for views or if that's the actual truth.

Yeah, I can take constructive criticism, but a lot of what you see on TikTok specifically, we've actually learned in the last six months that it's not actually a platform for us.

It doesn't drive sales for us.