Seth Godin

speaker

635 appearances 1 recordings 1 series first heard Jul 2026 last heard 11 Jul

Seth Godin’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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And now I'm trusting you and we can move on.

It's not for you is a totally legitimate sentence.

It's really easy to conflate our fear with the tasks to be done.

So my product isn't good enough.

I can't ship it yet.

Well, that's not really what you're afraid of.

So here's an exercise that you should actually try in real life.

Go to the bus station and bring with you a $10 bill.

And walk up to somebody and say, will you give me a five for this $10 bill?

Now, it's really obvious that it's a real $10 bill.

It's really obvious it's worth more than $5.

This is very hard to do.

This is scary to do.

You feel totally out of your depth.

But you're selling something that's obviously worth more than you're selling it for.

It turns out that feeling is why you're afraid.

You're afraid of having a transaction with somebody who might say no.

I've trained thousands of Girl Scouts how to sell Girl Scout cookies.

They set up in front of a supermarket at a place I was staying for a week or two.

And as everyone was walking into the supermarket, these nine-year-olds would yell, want to buy some Girl Scout cookies?

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