Zac Dearing
speaker
672 appearances
2 recordings
1 series
first heard Feb 2026
last heard 2 Sep
Zac Dearing’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
Yet, there are contractors that are succeeding in spite of it, and what are they doing?
They are creating shopping experiences.
Yeah, it's a great question.
I think fundamentally, at its core, they don't really put themselves in the consumer or homeowner's shoes.
We talked about it already that as a consumer, you know what you want.
You want to be educated.
You want to be in the driver's seat.
You want it to be personalized.
And a lot of contractors don't actually build an experience that executes on that, right?
I think the good news for contractors out there is...
you know what great looks like, right?
You might not have seen it in home services, but you know because you recently bought a gun or a car or something else somewhere and someone did a really fantastic job.
Think about what they did and then think about how to bring that to the garage door you're selling or the water heater you're selling or the generator you're selling.
Totally, totally.
And here's the reality.
You can either focus on it or you cannot.
But either way, homeowners are having that experience, right?
So the only thing maybe tougher if you really think about it than focusing on it is thinking about what happens if you don't focus on it because it's just going to expand and increase.
Great question.
And I'm sure there's a lot of people out there based upon this discussion that are wondering this.
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