Zac Dearing
speaker
672 appearances
2 recordings
1 series
first heard Feb 2026
last heard 2 Sep
Zac Dearing’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.
Appearances
I think what it really comes down to is, are you educating?
Are you building value?
Like, what are you doing to stand out from all the dans and the vans and to make sure the homeowner understands what you are going to do?
I think a consistent challenge is a lot of these home service purchases are really different than anything else we purchase.
If you buy a car, does it matter the dealership you buy it from?
No, it's the same car.
It's built in the same factory.
However...
If I buy a garage door or if I buy a water heater, really the only thing that matters is who installs it, right?
Like the equipment is such a small piece of the final experience.
And so I think educating homeowners on that is really, really important.
And that's, I think the way that you can do it is if you are clearly articulating the value, then you can be transparent about pricing.
Because again, price is only the most important thing if you don't understand anything else.
And where I'm pushing...
our company, our partners, and really the industry is how do we get rid of the word presentation?
We don't want to be presented to, right?
Like imagine if someone came in and just lectured at you for 20 minutes on any purchase, like would that be how you want to buy it?
Trade a shopping experience, right?
Imagine a personal buyer, right?
You go into some high-end department store or high-end gun store, and yeah, there's a thousand different guns in there.
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