Zac Dearing

speaker
672 appearances 2 recordings 1 series first heard Feb 2026 last heard 2 Sep

Zac Dearing’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Sep OctJan 26AprJulnow

Recordings per month over the last 12 months — 2 in all, peaking in Sep 2026 with 1.

Appearances

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But what are the five or 10 guns that make sense given what you've shared, right?
I just did a gun experience for my Bree's father.
It's the worst part of the experience.
But yeah, I think what it really comes down to is like, how do you really create a shopping experience versus a presentation?
Totally.
And I think the really incredible thing about it is it's good for A1, but it's really good for that technician and for that seller, right?
Who now get to bring home an extra few hundred bucks from that job.
And talk about now, like you already have a culture I know that really prides itself on being a phenomenal place to work.
If you're able to increase sort of average sales per job run by, let's say, 20%, that also means that you're able to pay your team effectively 20% more, right?
And that becomes really, really powerful to make sure that A1 stays the premier place to work.
Yeah.
Oh my gosh.
And it just really comes down to giving choice, right?
Like I think often as an industry, we conflate thinking that someone doesn't want something with actually just not offering the choice, right?
Like, are you offering it and are you doing it in a compelling way?
To be clear, if you just ask someone straight out, oh, are you going to finance this?
There's a lot of judgment that comes with that or a lot of people can receive that in a judgmental way.
Instead, if just the initial price you show is a very accessible $144 a month.
At the end of the day, consistency is really king.
And the more complex things are, the harder it is to be consistent.
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