Attributed - A podcast by Dreamdata
Episodes
Robin Daniels: Startup secrets: Taking companies from early startups to IPOs
11 Dec 2023
Contributed by Lukas
On this episode of Attributed, we are thrilled to welcome Robin Daniels, a renowned expert in the world of startups and IPOs. With a stellar career th...
Nick Bennett: 5 Steps to Revamp your GTM Strategy to be more People-Focused
04 Dec 2023
Contributed by Lukas
In the ever-evolving business landscape, companies often stumble by neglecting the crucial aspect of People-First Marketing. This fundamental focus on...
From Trustpilot to DreamData A CTOs Journey in b2b SaaS with Ole-Dallerup
27 Nov 2023
Contributed by Lukas
On this episode of Attributed Ole Dallerup, CTO and Co-founder at Dreamdata is a guest on The Hyperengage Podcast hosted by Adil Saleh and Taylor Kene...
B2B Marketing for Founders and Small Businesses
20 Nov 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on The Marketing Mix Podcast hosted by Steve Cummins. Mar...
The Ultimate Guide to Marketing and Sales Alignment
13 Nov 2023
Contributed by Lukas
Whether you're a marketing maven or a sales superstar, this Podcast Episode is a must for anyone seeking to unlock the full potential of their organiz...
Are we doing B2B marketing attribution all wrong? | Steffen Hedebrandt
06 Nov 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the CMO Convo Podcast hosted by Will Whitham. They div...
B2B Sales Tested
30 Oct 2023
Contributed by Lukas
Welcome to a riveting episode of the Attributed Podcast! Join us as we embark on a journey to reimagine B2B sales with Patrick, Chief Sales Officer, w...
Mastering Branding for Marketing Success
23 Oct 2023
Contributed by Lukas
Welcome to a compelling episode of the Attributed Podcast, where we explore the pivotal role of branding in the realm of marketing and its profound im...
The 5 things you need to amplify your Content Distribution - Ross Simmonds
16 Oct 2023
Contributed by Lukas
Welcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your ...
"Your Data is F**Ked - For Marketers"
09 Oct 2023
Contributed by Lukas
Join us for an insightful episode of the Attributed Podcast, where we tackle the common frustrations marketers face with their dashboards, insights, a...
Content ROI: How B2B Teams Measure & Optimize for Success
02 Oct 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the Revenue Rehab Podcast hosted by Brandi Starr. Stef...
Fact or Fiction? Always be closing with Laura Erdem
25 Sep 2023
Contributed by Lukas
In this episode of Attributed Laura Erdem is a guest on the No Nonsense Sales Podcast hosted by Tom Boston. Is it necessary for sellers to always be ...
Revamping Sales Processes: Lessons from the Field with Steffen Hedebrandt Part 2
18 Sep 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. In t...
Dreamdata: Solving the Problem of Attribution and Connection for Data with Steffen Hedebrandt Part 1
11 Sep 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt Co-founder and CMO at Dreamdata is a guest on the Selling SaaS Podcast hosted by Duane Dufault. Stef...
How to Build A predictable Growth Engine with Steffen Hedebrandt
04 Sep 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt, co-founder and CMO of Dreamdata is a guest on The Messy Growth Show hosted by Christian Godoy Jørge...
10 Fundamentals of Account-based Go-To-Market (ABX)
28 Aug 2023
Contributed by Lukas
An account-based strategy can be one of the most rewarding B2B go-to-market approaches out there; with only the highest-value accounts coming through ...
“Chatbot conversion vs. form submit. Tactics for better conversions”
21 Aug 2023
Contributed by Lukas
In this session, we are diving into the debate surrounding chatbot conversion versus form submission and exploring tactics for achieving better conver...
Empowering Data Analysis for B2B
14 Aug 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt is a guest on B2B Marketing: The Provocative Truth hosted by Benedict Buckland. They will uncover wh...
What Epic Thought Leadership Content Looks Like with Steffen Hedebrandt
07 Aug 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt is a guest on the Notorious Thought Leader Podcast hosted by Erin Balsa. They are discussing the imp...
The fear of standing out. But what if you succeed?
31 Jul 2023
Contributed by Lukas
The consumer's mind sees everything that stands out.BUT!Good marketing thrives on repetition.We are scared of trying new stuff in public- what if I fa...
5 Best Practices to Nail ABM
24 Jul 2023
Contributed by Lukas
Account-based marketing is a powerful strategy, but how do you do it effectively?1) Targeting2) Demand Generation3) Repeatable Plays With Sales4) Clea...
Focusing on revenue goals with cross functional teams — Ole Dallerup
17 Jul 2023
Contributed by Lukas
In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In this second p...
Becoming a Tech leader of a fast-growing startup — Ole Dallerup
10 Jul 2023
Contributed by Lukas
In this episode of Attributed Ole Dallerup CTO and Co-founder of Dreamdata is a guest on the CTO Podcast hosted by Etienne de Bruin. In the first par...
The Power of Alignment: Driving Revenue through Marketing and Sales Synergy
03 Jul 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Demand Gen Made Simple hosted by Janelle Amos. The ali...
5 Hard-learned lessons about MOps that Marketers need to hear about
29 Jun 2023
Contributed by Lukas
Discover how Marketing Operations (MOps) can supercharge your marketing efforts in this episode of Attributed with Noah Charak Founder of Checkpoint G...
Maximizing LinkedIn with Ideal Customer Profile & Social Selling
26 Jun 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on Interesting B2B Marketers Podcast hosted by Steve Goldh...
Aligning Sales & Marketing Teams Through Customer Journey Mapping
22 Jun 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on B2B Revenue Leaders Podcast hosted by Dustin Tysick.The...
How we’ve 4x’ed our ARR past $3 MN using our brilliant LinkedIn strategy
19 Jun 2023
Contributed by Lukas
In this episode of Attributed Lars Grønnegaard CEO and Co-founder of Dreamdata is a guest on the B2B SaaS Podcast hosted by Upendra Varma. Dreamdata...
Best Practices for Your Marketing Mix
15 Jun 2023
Contributed by Lukas
Myles Madden has been working with Demand Generation for many years both at Refine Labs and now Observe.aiDuring this session, we will discuss an opti...
Fully Leveraging Marketing Data with Lars Gronnegaard of Dreamdata
12 Jun 2023
Contributed by Lukas
In this episode of Attributed Lars Grønnegaard CEO at Dreamdata is a guest on SaaS Scaled Podcast hosted by Arman Eshraghi, CEO and founder of Qrvey....
UX Writing What, Why and How
08 Jun 2023
Contributed by Lukas
UX Writing vs Copywriting - such an important difference!Ever thought that UX writing topics can be presented in a very exciting way?Dreamdatas friend...
10 Paid Ad Tactics That Always Work in B2B
05 Jun 2023
Contributed by Lukas
Paid ads can be both a holy grail and a poisoned chalice for the B2B marketer. An easy way to get in front of your audience, and an equally easy way t...
Accelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies
01 Jun 2023
Contributed by Lukas
In this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steff...
Optimising B2B Revenue Attribution
29 May 2023
Contributed by Lukas
In this episode of Attributed Lars Grønnegaard is a guest on SaaS Stories Podcast hosted by Joana Inch. They are diving into a discussion on how to n...
How do we in Dreamdata decide on which content to write about?
25 May 2023
Contributed by Lukas
Quality Content engages your audience, attracts new customers, moves your prospects down the funnel and educates your existing customers.But this take...
When times are tough we should lean on the strength of branding
22 May 2023
Contributed by Lukas
2023 is a rollercoaster!And it is less fun to be in marketing as budgets are really scarce.Gwen Lafage, VP, Brand and Content at Sinch is our next gue...
What to do in the first 100 days as a Marketing Leader
18 May 2023
Contributed by Lukas
The first 100 days in a marketing leading role are challenging, nerve-wracking, exciting, and extremely important. You need to use this time to build ...
The Science of Great Sales Meetings.
15 May 2023
Contributed by Lukas
Everyone thinks “building rapport” is an art and those who succeed in sales are people who are “naturally good at it” but then if you look at ...
How to do product-led sales as a B2B company - by Userflow
11 May 2023
Contributed by Lukas
Why flipping from Sales-Led to Product-Led can give customers greater value and increase revenue?Join Esben Friis-Jensen Co-Founder and Chief of Growt...
A new marketer in your team - ChatGPT
08 May 2023
Contributed by Lukas
AI has been shaking up nearly every industry! A new category has recently entered the market:generative AI.How is ChatGPT going to revolutionize B2B m...
Strategic SEO and Content to hit Your ARR Goals
04 May 2023
Contributed by Lukas
SEO can be an effective strategy to drive traffic to your site and put you ahead of the competition! But competition is tough. Putting many marketers ...
Boosting your Revenue with G2 Intent Data
01 May 2023
Contributed by Lukas
Did you know that B2B customer journeys with a Review Site as the first touch are 63% shorter than the average journey?!When companies are lurking aro...
Uncover the ROI of all your marketing activities
27 Apr 2023
Contributed by Lukas
Calculating Marketing ROI is so much easier when you do it in a structured way.But there is so little structure in all those marketing initiatives tha...
Illuminating the B2B buying journey
24 Apr 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.B2B Buying behavior has...
How to Attribute B2B Marketing Activities to Revenue
20 Apr 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt is a guest on SaaS Marketing Superstars hosted by Aaron Zakowski. Steffen is sharing his experience ...
Analyst Relations - the missing link in your B2B marketing strategy?
17 Apr 2023
Contributed by Lukas
Analyst Relations - the missing link in your B2B marketing strategy?Have you considered implementing an Analyst Relations (AR) strategy?Join our next ...
How to achieve sales and marketing alignment
13 Apr 2023
Contributed by Lukas
On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. Any conversation about a B2B go-...
Is Attribution killing Marketing?
06 Apr 2023
Contributed by Lukas
Historically Marketing was a creative craft.Then we introduced Attribution and everyone in leadership saw a silver bullet to finally harness the creat...
The Guide to a B2B Influencer Marketing Strategy
03 Apr 2023
Contributed by Lukas
THE B2B customer journey is long and a part of it is not visible.Zoe Hartsfield is collaborating with several companies helping them to drive brand vi...
How Cognism shifted from Lead Generation to Demand Generation
30 Mar 2023
Contributed by Lukas
Marketing and Sales can only maximize growth when they are aligned and have an equal seat at the revenue table.Our Guest Fran Langham works as a Globa...
Figure out your Revenue Machine
27 Mar 2023
Contributed by Lukas
In this episode of Attributed Lars Grønnegaard is a guest on the B2B SaaS CEOs Podcast hosted by Josef Fallesen. Lars is sharing his advice on GTM s...
Account Based Marketing mastery.
23 Mar 2023
Contributed by Lukas
Account Based Marketing strategy requires:- Precise planning- Clear knowledge of the target accounts- Good coordination across all revenue teams- Many...
The Secret to Better LinkedIn Ads Performance: LinkedIn Offline Conversions
20 Mar 2023
Contributed by Lukas
Wait, even more value from LinkedIn Ads?! Yes!LinkedIn Offline Conversions allows you to attribute sales-funnel data back into the Campaign Manager. T...
What's the best way to do B2B LinkedIn Ads?
16 Mar 2023
Contributed by Lukas
Is LinkedIn the place to run your Ads? Let’s see:- Ads on LinkedIn reach more than 13% of the entire world population.- 4 out of 5 LinkedIn members ...
To gate or not to gate your B2B content?
13 Mar 2023
Contributed by Lukas
Content gating has become an existential topic.Everyone has an opinion and YES or NO depends on many factors.In this episode of Attributed CEO of Drea...
Social selling in your marketing strategy - why you should do it.
09 Mar 2023
Contributed by Lukas
In this episode, Laura Erdem AE at Dreamdata is a guest on the Social Media Sucks podcast hosted by Yu Zhao and Chris Kubbernus.Social selling is a ne...
How to Spark Energy into B2B ads?
06 Mar 2023
Contributed by Lukas
In the ocean of B2B Brands, everyone is trying to stick out. How to make sure your buyers are not greeted with the same boring message, product and co...
Are you Attribution Ready?
02 Mar 2023
Contributed by Lukas
You’re thinking about kicking off Attribution but is your organisation ready for it?You don’t want to invest in a platform and not be getting any ...
Achieving Marketing Alignment with Sales
27 Feb 2023
Contributed by Lukas
Steffen Hedebrand, CMO and Co-Founder at Dreamdata is a guest on the B2B Power Hour Podcast hosted by Nicholas Thickett and Morgan Smith. Steffen sha...
Growth Channels: Should you diversify or stick to one that works?
23 Feb 2023
Contributed by Lukas
Are you putting all your eggs in one basket??A lot of companies do - They try to find ‘The One channel that brings all the money and then just stick...
Marketing Operations perceptions | How to do Attribution
20 Feb 2023
Contributed by Lukas
In this episode, Steffen Hedebrandt CMO and Co-founder at Dreamdata is a guest on the What’s MOPs got to do with it Podcast hosted by Karla Wentwort...
Gifting in B2B Marketing - better do it right!
16 Feb 2023
Contributed by Lukas
Gifting in B2B Marketing - if you do it better do it right!If you were to send a gift to your prospect:What would it mean for the closing rate?Gifting...
Lars Grønnegaard Dreamdata - Revenue Attribution
13 Feb 2023
Contributed by Lukas
Lars Grønnegaard is a guest on the Code Story Podcast hosted by Noah Labhart. This is the story about Dreamdata creation. Get to know Lars, one of t...
How to structure content during Face to Face Events
09 Feb 2023
Contributed by Lukas
F2F events are back!And they are expensive!To get the best ROI of F2F events, the whole team or even a company needs to be involved.In this episode of...
Unlocking Revenue Attribution
06 Feb 2023
Contributed by Lukas
In this episode, Steffen Hedebrandt, Co-Founder and CMO at Dreamdata is a guest on The Revenue Engine Podcast, hosted by Rosalyn Santa Elena. Underst...
Social selling from the CEOs perspective!
02 Feb 2023
Contributed by Lukas
Dreamdata CEO Lars Grønnegaard is a guest on the SaaS Nordic Podcast hosted by Daniel Nackovsky and Thomas Sjöberg. Tune in to this episode and get...
How to balance Brand vs. Demand
30 Jan 2023
Contributed by Lukas
Demand over Brand or Brand over Demand…Sure, both are great!Marketers usually employ them separately at different stages as part of their growth str...
LinkedIn Social Selling
26 Jan 2023
Contributed by Lukas
Laura Erdem an AE at Dreamdata is a guest on Mallonie Francis Podcast called Innovative Minds. Dreamdata Team decided to start an experiment with Lin...
5 Unconventional Effective ABM Tactics
23 Jan 2023
Contributed by Lukas
Account-Based Marketing remains one of the foremost B2B Marketing Strategies… but nailing ABM remains a hard-to-master skill.In today’s episode, S...
How to connect B2B Content to Pipeline?
19 Jan 2023
Contributed by Lukas
Content is KING!! But how can you find out if it’s driving your demand, pipeline and eventually revenue?Which content should you produce more of?Wha...
Building a Revenue Attribution Platform
16 Jan 2023
Contributed by Lukas
Lars Grønnegaard was a guest on the Tekpon SaaS Podcast hosted by Cristian Dina. In this episode, you will discover the story of Dreamdata - how do ...
What is MQL Attribution?
12 Jan 2023
Contributed by Lukas
Steffen Hedebrandt CMO and Co-fonder at Dreamdata is a guest on Metric Stack Podcast by Klipfolio. Together with Allan and Lauren, host of the show th...
Building Your First Professional Sales Team
09 Jan 2023
Contributed by Lukas
Lars Grønnegard CEO at Dreamdata.io is a guest on the Sales Talk with CEOs Podcast hosted by Alice Heiman. When you’re an early-stage startup getti...
The Growth tactics that led ProfitWell to a $200 million sale
02 Jan 2023
Contributed by Lukas
Going from a small startup to Fortune 50.Patrick Campbell the founder and CEO of ProfitWell will share his 10 years of experience and insights on grow...
Measuring Content’s Impact on Pipeline
19 Dec 2022
Contributed by Lukas
In today’s episode, Laura Erdem an AE at Dreamdata is a guest on the B2B Power Hour Podcast where she sits down with Morgan Smith and discusses how ...
How does it feel to start Social Selling?
12 Dec 2022
Contributed by Lukas
At Dreamdata we tested our way through to Social Selling.During this session, we will share the do’s and don'ts with you so you do not need to repea...
How to use attribution to see ROI from content and SEO
05 Dec 2022
Contributed by Lukas
This week we are sharing the episode of “The SEO Growth Podcast” hosted by Maeva Cifuentes CEO of Flying Cat Marketing Agency. Steffen Hedebrandt,...
Tracking marketing impact in a cookie-less world.
28 Nov 2022
Contributed by Lukas
How to track marketing impact in a cookie-less world?This is THE question we get asked the most. In this episode, we are joined by Lars Grønnegaard C...
Unlocking B2B Buying Group Journeys to Drive Revenue Faster
21 Nov 2022
Contributed by Lukas
Dreamdata CMO and Co-founder Steffen Hedebrandt was a guest on B2B Uncovered Podcast hosted by Paul Denham. The world around us is shifting and B2B se...
Content as B2B revenue driver?
14 Nov 2022
Contributed by Lukas
In B2B CMOs and Content Marketers do know that content matters. Everyone wants more Content but proving the true value of content production remains a...
How to prepare for a Marketing Leader role?
07 Nov 2022
Contributed by Lukas
The first 90 days as a Marketing Leader are crucial for your success in the role. We are chatting with Juliana Geller Head of Marketing at Uizard. Bra...
Exploring B2B Go-to-market benchmarks 2022
31 Oct 2022
Contributed by Lukas
In Q2 2022, Dreamdata released our first B2B go-to-market benchmarks report, in this episode Laura, Steffen, Jeremy and Lars are going through the rep...
Welcome to Attributed - A Podcast By Dreamdata
28 Oct 2022
Contributed by Lukas
An intro to Attributed - A new Podcast By Dreamdata, with main hosts, Laura Erdem and Steffen Hedebrandt. Connect with our hosts: Laura Erdem: h...