Build Your Copywriting Business
Episodes
How to Elevate Your Profile & Land Copywriting Clients on LinkedIn (Episode 173)
06 Mar 2024
Contributed by Lukas
You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a bett...
Taking Action in the Face of Imposter Syndrome - Shelby's Story (Episode 172)
28 Feb 2024
Contributed by Lukas
Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider...
Help! My Client Wants to Test My Copy! (Episode 171)
21 Feb 2024
Contributed by Lukas
“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When ...
Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way) (Episode 170)
14 Feb 2024
Contributed by Lukas
We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitch...
12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!) (Episode 169)
07 Feb 2024
Contributed by Lukas
OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second lo...
1 Year to a Senior Copywriter Promotion - Kelsey's Story (Episode 168)
31 Jan 2024
Contributed by Lukas
Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time g...
How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career (Episode 167)
24 Jan 2024
Contributed by Lukas
When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actua...
How Copywriters Can Add Content Strategy as a Service - with Amanda Hand (Episode 166)
17 Jan 2024
Contributed by Lukas
While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite ...
Sorry Julie
12 Jan 2024
Contributed by Lukas
We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot. Luckily, we have the very best podcast editor, J...
Terrible Advice New Copywriters Get All the Time (Episode 165)
10 Jan 2024
Contributed by Lukas
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’...
Changing Roles Within Your Current Company - Joseph's Story (Episode 164)
03 Jan 2024
Contributed by Lukas
When it comes to landing copywriting roles, the proof really is in the pudding. If you can demonstrate that you can do great work, the opportunities a...
Are Your Copywriting Prices Leaving Money on the Table? (Episode 163)
27 Dec 2023
Contributed by Lukas
Do your project costs only factor in time spent writing, editing, and in meetings? If so, you may be doing a lot of pro bono work for your clients–...
#1 Secret for Copywriting Success (Episode 162)
20 Dec 2023
Contributed by Lukas
Do you ever suffer from “shiny object syndrome”? The feeling of learning something new can bring a lot of excitement but it could also be a sign ...
1 Copywriting Tactic You Should Avoid at All Costs (Episode 161)
13 Dec 2023
Contributed by Lukas
Whether it’s the email formula that will “10x your sales” or the subject line that will “double your open rates”, there’s–unfortunately–...
How This Teacher Doubled Her Salary and Decreased Stress - Amanda's Story (Episode 160)
06 Dec 2023
Contributed by Lukas
As many teachers will know, the relentless nature of the job and never-ending to-do lists can certainly take their toll. After 11 years in the profess...
8 Tips You Can Use Right Now to Step Up Your Freelance Copywriting Game (Episode 159)
29 Nov 2023
Contributed by Lukas
The 2023 Summer Freelance summit brought you a star-powered lineup of expert speakers, dedicated to helping you progress your freelance career. Today’...
Set Your Future Self Up for Success Right Now (Episode 158)
22 Nov 2023
Contributed by Lukas
Today’s episode is a little bit Back to the Future-esque as we dive into the concept of setting your future self up for success. This is something ...
Are You Living in the Gap or the Gain? (Episode 157)
15 Nov 2023
Contributed by Lukas
If you’re anything like most of the members in our community, you’re probably the type of person who sets goals and measures yourself against “i...
Laser Coaching - How to Land Copywriting Work with an Ad Agency
10 Nov 2023
Contributed by Lukas
On today’s Laser Coaching call, Nicki and Kate meet with a Comprehensive Copywriting Academy student who is wondering if she needs to change her app...
11 Years in Social Work to a $10K/Month Copywriting Career - Sonali's Story (Episode 156)
08 Nov 2023
Contributed by Lukas
Like many Comprehensive Copywriting Academy students, Sonali came from an entirely different professional background. After 11 years in social work, s...
Top Copywriting Advice from Working Copywriters (Episode 155)
01 Nov 2023
Contributed by Lukas
We’ve had the pleasure of hearing some truly remarkable stories and transformations from the students inside our Comprehensive Copywriting Academy. ...
How Freelancers Can Masterfully Juggle Multiple Projects - with Kaitlyn Spinney (Episode 154)
25 Oct 2023
Contributed by Lukas
Ever felt like your to-do list is about to stage a coup? Some tasks have practically set up camp there for what feels like forever, and you keep telli...
Laser Coaching - Balancing a Copywriting Career with an Acting Career
20 Oct 2023
Contributed by Lukas
Copywriting is an ideal way to supplement your income. It’s flexible, creative, fun, and you can work with clients from anywhere. But when you’re ...
How to Write Powerful Copy (Even When the Product or Service Isn't Interesting) (Episode 153)
18 Oct 2023
Contributed by Lukas
As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And whi...
From Pastry Chef to Dutch Copywriter - Steffan's Story (Episode 152)
11 Oct 2023
Contributed by Lukas
Depending on what’s going on in your life, and what you need in the moment, copywriting offers a ton of flexibility. And Comprehensive Copywriting A...
Is Manifesting a Copywriting Career Bogus? (Episode 151)
04 Oct 2023
Contributed by Lukas
The concept of the law of attraction is that you can manifest your deepest desires into being with merely the power of thought. So does that mean you...
A Day in the Life of a Copywriter (Episode 150)
27 Sep 2023
Contributed by Lukas
One of the selling points of a career in copywriting is the flexibility of how you structure your work. But if you’re not yet making your living as ...
Laser Coaching: How Can I Work Remotely from Anywhere in the World?
22 Sep 2023
Contributed by Lukas
Working from anywhere in the world is an aspiration shared by many copywriters. Now, more than ever, clients don’t care where you are. They just car...
The Worst Advice for New Freelancers (And What to Do Instead) (Episode 149)
20 Sep 2023
Contributed by Lukas
No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into fr...
Copywriting Replaced This Teacher's Income—And She Works Less Hours - Jess's Story (Episode 148)
13 Sep 2023
Contributed by Lukas
Feeling unfulfilled and burnt out from teaching, Jess Frischolz took the brave step to hand in her resignation just over a year ago. Within just one m...
Laser Coaching: Identifying the Deep Benefit for Artwork
08 Sep 2023
Contributed by Lukas
The benefit to the consumer is the number one thing a copywriter has to keep in mind while writing. For some things, like artwork, it can feel a littl...
How to Avoid Freak Outs & Solve Any Challenge (Episode 147)
06 Sep 2023
Contributed by Lukas
As much as we love building our own businesses and being in charge, it’s not always going to be smooth sailing. It’s still real life, and challe...
Face Your Freelance Finance Fears - with Crystalynn Shelton (CPA) (Episode 146)
30 Aug 2023
Contributed by Lukas
As copywriters, we’re in control of the words but when it comes to the numbers, things can get a little intimidating. Like anything, numbers become ...
Laser Coaching: Turn an Informational Interview Into Work
25 Aug 2023
Contributed by Lukas
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Gabe. Gabe has an upcoming informal mee...
Catchy Hook or Clickbait? How to Tell the Difference (Episode 145)
23 Aug 2023
Contributed by Lukas
There’s nothing worse than scrolling online and coming across a headline that you simply have to click—only to discover you’ve been completely...
Navigating Ups and Downs in a Copywriting Career - Tammy's Story (Episode 144)
16 Aug 2023
Contributed by Lukas
When Tammy was burned out from teaching, she decided to give herself a little room to decide what her next career move was. Like many people making a ...
Laser Coaching: How to Find Email Copywriting Clients
11 Aug 2023
Contributed by Lukas
One of the best parts about being in charge of your own copywriting career is that you get to choose the type of work you want to focus on. In this l...
Business Builder or Time Waster? (Episode 143)
09 Aug 2023
Contributed by Lukas
When you’re building your own copywriting business, it can be hard to know how to manage your time. People often like to spend time on tasks that fe...
On-Staff vs. Freelance Copywriting: Which is Better? (Episode 142)
02 Aug 2023
Contributed by Lukas
One of the wonders of a copywriting career is how versatile and flexible it can be. But having so many opportunities and so much freedom can feel over...
Laser Coaching: A Copywriter's Guide to Creative Thinking
28 Jul 2023
Contributed by Lukas
When transitioning to a copywriting career from a long-term position elsewhere, it can feel challenging to break away from the rigid structures you ar...
#1 Change That Will Double Your Copywriting Income (Episode 141)
26 Jul 2023
Contributed by Lukas
When you’re building your copywriting business, it can be easy to while hours away working on tasks that aren’t actually driving you any closer to...
Traveling Europe While Running a Copywriting Agency - Chris's Story (Episode 140)
19 Jul 2023
Contributed by Lukas
The idea of traveling the world while working is a distant dream for most people. But one of the best things about a freelance career in copywriting i...
Are You Skipping This Essential Copywriting Task? (Episode 139)
12 Jul 2023
Contributed by Lukas
A creative review is essentially a meeting designed to present your work to project stakeholders, discuss it, and leave with clear next steps on refin...
When Copywriting Inspiration Becomes Copywriting Comparison (Episode 138)
05 Jul 2023
Contributed by Lukas
There are times when copywriting inspiration turns into copywriting comparison, and it can happen quickly before the person consuming that information...
How to Structure Your Copy for Every Project (Episode 137)
28 Jun 2023
Contributed by Lukas
When you are approaching a project and have a blank page in front of you it can be overwhelming, so starting with a jumping off point for your project...
Copywriting Transformed Her Quality of Life - Amy's Story (Episode 136)
21 Jun 2023
Contributed by Lukas
Before joining the Comprehensive Copywriting Academy, Amy had tried numerous jobs. But she hadn't found the one that made work-life balance actually ...
Laser Coaching: How Do I Find Clients for Freelancing?
16 Jun 2023
Contributed by Lukas
On today’s Laser Coaching call we hear Nicki and Kate meet with a CCA student who is wondering “What’s next?” and where to focus her energy. S...
Are Portfolio Schools Worth It? (Episode 135)
14 Jun 2023
Contributed by Lukas
Portfolio schools are most often two year programs that teach writers to build their portfolio. They pair students with designers to work together to ...
Keep Copywriting Fun: 3 Must-Implement Business Boundaries (Episode 134)
07 Jun 2023
Contributed by Lukas
Copywriting is a super fun career. But, occasionally, you’ll notice you have no time in your schedule, you’re super stressed, and you’re wonderi...
Are You Giving Off Any of These Copywriter Red Flags? (Episode 133)
31 May 2023
Contributed by Lukas
Sometimes when you’re new, you might be nervous that your clients can tell that you’re inexperienced. In this episode, Nicki and Kate dig into how...
Using Copywriting to Build a Second Business - Karen's Story (Episode 132)
24 May 2023
Contributed by Lukas
On today’s episode our hosts interview Karen, a CCA student, homeschooling mother of children with autism and a new business owner! They discuss her...
Can You Make $10,000 Month with Copywriting? (Episode 131)
17 May 2023
Contributed by Lukas
As a freelance copywriter, you have to respect yourself enough to claim the rates you should be working for. Growing your copywriting career to a five...
4 of the Highest Paying Copywriting Niches (Episode 130)
10 May 2023
Contributed by Lukas
As you know, we do not recommend choosing a copywriting niche when you’re just starting out as a copywriter. That advice still applies. There ar...
#1 Thing You Need to Do Throughout Your Copywriting Career (Episode 129)
03 May 2023
Contributed by Lukas
Celebrating is important and what we tend to celebrate is hitting the big milestones (as you should), but that’s not the only stuff you should be ce...
Landing a 4-Figure Project 2 Months In - Courtney's Story (Episode 128)
26 Apr 2023
Contributed by Lukas
Courtney Cherry is a writer who went from working seven days a week in government to becoming a successful freelance copywriter. In this episode, Cour...
Words Copywriters Need to Eliminate From Their Vocabulary (Episode 127
19 Apr 2023
Contributed by Lukas
Today’s episode is about word choice, but not the copy you are writing, but how you are speaking and describing things to yourself. Our words have a...
Good vs. Bad Copywriting: How Do You Tell the Difference? (Episode 126)
12 Apr 2023
Contributed by Lukas
The question of “What makes copy good or bad?” is often spun by our students into “Am I a good copywriter?” It’s a simple question with a no...
How to Calm Your Nerves Before Copywriting Client Calls (Episode 125)
05 Apr 2023
Contributed by Lukas
A client responds to your pitch and you’re SUPER excited … and then completely overwhelmed as you dread actually getting on the call. What if th...
4 Questions to Massively Boost Your Copywriting Productivity (Episode 124)
29 Mar 2023
Contributed by Lukas
This episode is a self inventory that will help contribute to your success as a freelancer. Our hosts will help you determine when you work best to co...
"Slowly" Replacing Her Income with Copywriting ... in 3 Months - Melissa's Story (Episode 123)
22 Mar 2023
Contributed by Lukas
After seeing a Facebook ad for the Comprehensive Copywriting Academy our guest, Melissa, decided to pursue her desire to work freelance and joined the...
3 Steps to Taking Time Off as a Freelancer (Episode 122)
15 Mar 2023
Contributed by Lukas
A huge perk to being a freelancer is that you can work when and where you want. But even with that freedom freelancers are notorious for not taking va...
Writing a Call to Action that Maximizes Engagement (Episode 121)
08 Mar 2023
Contributed by Lukas
If you haven’t yet, you’ll probably see “CTA” all over creative briefs and project outlines. CTA stands for “call to action” and refers ...
Most Common Copywriter Backgrounds (Episode 120)
01 Mar 2023
Contributed by Lukas
Successful copywriters come from all backgrounds and experiences, in fact, that unique perspective can make you a better and more valuable copywriter....
From Copywriter to Managing a Team of Copywriters in Less Than 2 Years - Jenni's Story (Episode 119)
22 Feb 2023
Contributed by Lukas
When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work,...
What's a Unique Selling Point? (Episode 118)
15 Feb 2023
Contributed by Lukas
A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What d...
Best Free Software for Copywriters (Episode 117)
08 Feb 2023
Contributed by Lukas
It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional cop...
How to Handle Negative Copywriting Feedback Like a Pro (Episode 116)
01 Feb 2023
Contributed by Lukas
Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re n...
She Replaced Her Teaching Income with Copywriting - Charlotte's Story (Episode 115)
25 Jan 2023
Contributed by Lukas
Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest chil...
Hate Writing Your Own Portfolio? Use These Tips to Get It Done (Episode 114)
18 Jan 2023
Contributed by Lukas
Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason...
Copywriting Client Didn't Pay? Here's What to Do (Episode 113)
11 Jan 2023
Contributed by Lukas
One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the...
Laser Copy Coaching: Lower the Pressure on Pitching
06 Jan 2023
Contributed by Lukas
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you n...
Want to Earn Six Figures as a Copywriter? Get Your Finances in Order (Episode 112)
04 Jan 2023
Contributed by Lukas
A major part of setting and reaching your copywriting income goals is to get your finances in order. That’s right, you need to get a full picture o...
From Financial Professional to Copywriter - Chaundell's Story (Episode 111)
28 Dec 2022
Contributed by Lukas
A sure way to find success as a copywriter is to decide what your goal is and to continue to make any step you can towards that goal. CCA student, Cha...
What's Your Copywriting Career Path? (Episode 110)
21 Dec 2022
Contributed by Lukas
At the beginning of your career, you may think that all you want to do is become a freelance copywriter. And that’s great! But, it’s also importan...
The Right Way to Raise Copywriting Rates (Episode 109)
14 Dec 2022
Contributed by Lukas
How much you make in your copywriting career has a direct relationship with the rates you charge. In this episode, Nicki and Kate are sharing insights...
Laser Copy Coaching: Tips for Neurodivergent Copywriters
09 Dec 2022
Contributed by Lukas
Part of being a successful copywriter is using what makes your unique to your advantage! In this laser coaching session, CCA student Martha speaks wi...
Is Copywriting the Same as Copyediting? (Episode 108)
07 Dec 2022
Contributed by Lukas
First off, copywriting and copyediting are not the same thing. That you may already know. But, in this episode Nicki and Kate elaborate on why the two...
Laser Copy Coaching: Focusing On Work You Want to Do
02 Dec 2022
Contributed by Lukas
You call the shots when it comes to your copywriting career. So, this means that you can choose to focus on they type of work you want to do. In th...
Building a Copywriting Business as a Mom - with Kate K, Dorothy & Jen (Episode 107)
30 Nov 2022
Contributed by Lukas
Being a mother is a full-time job on its own. But it’s totally possible to build your copywriting business and continue to be the amazing parent tha...
To Pitch or Not to Pitch Clients During the Holidays? (Episode 106)
23 Nov 2022
Contributed by Lukas
As the holidays season begins, you may start to wonder if you should adjust your copywriting business, like how often you pitch or what your current r...
Building an Agency - with Michelle Fernandez (Episode 105)
16 Nov 2022
Contributed by Lukas
Your career doesn't have to stop with one-to-one services. Eventually, you can grow your copywriting business into an agency! Michelle Fernandez did e...
Laser Copy Coaching: Top Tips for Wildly Effective Pitching
11 Nov 2022
Contributed by Lukas
Nailing your pitches to clients is essential to landing consistent and high-paying work. In this laser copy coaching session, Victoria joins Nicki and...
Biggest Copywriting Mistakes in Our Careers (Episode 104)
09 Nov 2022
Contributed by Lukas
The best way to learn to do something (like copywriting) is to learn it from someone who’s actually done it. That includes learning from their mista...
Laser Copy Coaching: Make Money Faster With Focused Services
04 Nov 2022
Contributed by Lukas
If you add more services, you’ll have more clients and earn money faster, right? Not quite. It’s all too easy to spread yourself too thin when sta...
Becoming a Social Media Copywriter & Manager - Carli's Story (Episode 103)
02 Nov 2022
Contributed by Lukas
Your copywriting career can be whatever you want it to be. Carli De La Cruz is a star CCA Student that used her copywriting skills to grow into a soci...
Copywriting Metrics: What You Need to Know (Episode 102)
26 Oct 2022
Contributed by Lukas
There are various copywriting metrics that can be partially attributed to your work. But, there are a few things you need to know about copywriting me...
Getting a Full-Time Copywriting Job with 6 Months Experience - Catching Up With James
21 Oct 2022
Contributed by Lukas
There are tons of benefits to working as an on-staff copywriter that tend to get overlooked. James is a CCA student who went from successful freelance...
Master Your Money Mindset - With Brie Sodano (Episode 101)
19 Oct 2022
Contributed by Lukas
It’s time to master your money mindset so you can get absolute control over your finances! Brie Sodano joins the podcast to talk about the most comm...
Take Advantage of the Digital Nomad Lifestyle (Episode 100)
12 Oct 2022
Contributed by Lukas
Working from home is awesome, but it can get a little dull staring at the same four walls of your home office. In this episode, Nick and Kate are shar...
Running a Copy Agency from Costa Rica - Poorva's Story (Episode 99)
05 Oct 2022
Contributed by Lukas
Kate and Nicki are speaking with CCA Student, Poorva Misra. Poorva joined the CCA in 2020 after losing her marketing job during the pandemic. She was ...
Why Freelance Copywriters Should Still Apply to Full-Time Jobs (Episode 98)
28 Sep 2022
Contributed by Lukas
Even if you’ve decided that the freelance life is the only option for you in your career, there are still good reasons to apply for full-time jobs. ...
What Does a Copywriter NOT Do? (Episode 97)
21 Sep 2022
Contributed by Lukas
Inspired by a question we get often about what copywriters actually do, Nicki and Kate are talking in this episode about what copywriters do NOT do. T...
Scaling to a Monthly 5-Figure Copywriting Income—Part Time - Catching Up With Kate K
16 Sep 2022
Contributed by Lukas
Since we last talked to Kate Kosydar in 2020, her business has grown exponentially—she hit $10,000/month. But this is the best part: she did it work...
Artificial Intelligence Copywriting: Do You Need to Worry? (Episode 96)
14 Sep 2022
Contributed by Lukas
As technology advances, you may be concerned about the threat of artificial intelligence to the copywriting industry. Fear not, because AI will not be...
Hitting 6 Figures As a Copywriter in 6 Months - Stacy's Story (Episode 95)
07 Sep 2022
Contributed by Lukas
At the beginning of 2022, CCA student and CCA student coach Stacy Corneau went full-time freelance for the first time. Six months later, and she'd alr...
The Fastest Way to Grow Your Copy Business (Episode 94)
31 Aug 2022
Contributed by Lukas
The key to growing you copywriting business to reach your goals and live your dream career? Focus and patience. It’s easy to get distracted and thin...
Earning More as a Freelancer vs. Employee - Catching Up With Stuart
26 Aug 2022
Contributed by Lukas
Have you ever wondered how a freelance copywriting income might compare to an on-staff income? Lucky for you, we are catching up with CCA Student tur...
The SEO Copywriting Myth (Episode 93)
24 Aug 2022
Contributed by Lukas
It’s time to myth-bust: there’s no such thing as an SEO copywriter! While you may have seen job listings for this role or even copywriters who cal...
Laser Coaching: Asking for Feedback to Combat Imposter Syndrome
19 Aug 2022
Contributed by Lukas
Today we are taking an inside look at a Laser Coaching session with Comprehensive Copywriting Academy student, Kay. Recently, Kay landed a new role as...
Should You Sign an NDA or Non-Compete? (Episode 92)
17 Aug 2022
Contributed by Lukas
In your copywriting career, it’s likely that you’ll be asked to sign an NDA (non-disclosure agreement) or a non-compete agreement. These are stand...