EP 067 | How Interior Designers Communicate Value with Joanna Goodman

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Previously titled “EP 067 | It's What's Inside That Counts” — renamed by the publisher on Aug 2, 2026

Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon not yet transcribed

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Recorded02 Jul 2018

Publisherfeeds.soundcloud.com ↗

Handlerec:2704280

Show notes

We all know that good looks matter. But outside appearances never tell the whole story. With many items—sofas, chairs, pillows, bedding—what’s inside is equally important. In this episode we’ll talk about quality and value and building a better bed. In this episode we learn: - clients want good looking rooms, but they also want functionality, performance and value - educating your clients about value is an ongoing job - if your clients are asking for the “cheapest” bedding (or anything else)then - never show clients too many options - update a poor mattress with a feather bed It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/?ref=2&campaign=podcast

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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