Business of Story

#360: How to Use Storytelling in Your Influencer Marketing

23 May 2022

Contributed by Lukas

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how ...

#359: How Body Language and Voice Skills Make Your Stories Sing

16 May 2022

Contributed by Lukas

Richard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills ...

#358: How to Use Storytelling to Recruit and Retain High Performers

09 May 2022

Contributed by Lukas

Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to gr...

#357: Which Personality Archetype Best Tells Your Brand Story?

02 May 2022

Contributed by Lukas

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the aut...

#356: Telling the Super Bowl LVII Story in Social Media

25 Apr 2022

Contributed by Lukas

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February...

#355: How to Leverage Brand Fiction for Real ROI

18 Apr 2022

Contributed by Lukas

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision s...

#354: How to Fire Up Your Business Storytelling With Ignite Moments

11 Apr 2022

Contributed by Lukas

JB Owen, CEO of Ignite empowerment publishing and known as "The Pink Billionaire", shares how to find your ignite moments in your brand storytelling. ...

#353: Is "Word Painting" a Thing in Your Brand Storytelling?

04 Apr 2022

Contributed by Lukas

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictur...

#352: The Value of Visual Metaphors in Your Brand Storytelling

28 Mar 2022

Contributed by Lukas

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your bra...

#351: 7 Ways to Capitalize on the Direct-to-Creator Model

21 Mar 2022

Contributed by Lukas

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "...

#350: How to Craft Your Brand Story Strategy With the Story Cycle System™

14 Mar 2022

Contributed by Lukas

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story...

#349: Crowdfunded Storytelling: Becoming a Big or Small Movie Mogul

07 Mar 2022

Contributed by Lukas

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business mo...

#348: The Sale Is in the Tale: 5 Storytelling Secrets

28 Feb 2022

Contributed by Lukas

John Livesay, aka The Pitch Whisperer, host of "The Successful Pitch" podcast and author of The Sale Is in the Tale, shares his five storytelling secr...

#347: How to Connect With Your Authentic Story Through Music

21 Feb 2022

Contributed by Lukas

Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more in...

#346: The ABT's of Branding: How to Romance Your Customer with Your Story

14 Feb 2022

Contributed by Lukas

Park Howell, the World's most Industrious Storyteller, launches his new ABT's of Branding online course and explores how to use the narrative framewor...

#345: Storytelling and the 5-Step Perpetual Innovation Process

07 Feb 2022

Contributed by Lukas

Carla Johnson, author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, s...

#344: How to Tap Into the Innate Power of Your Brain Stories

31 Jan 2022

Contributed by Lukas

Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection ...

#343: 9 Steps to Rewiring a More Potent Story

24 Jan 2022

Contributed by Lukas

Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to...

#342: Is Your Origin Story Working for You?

17 Jan 2022

Contributed by Lukas

Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure...

#341: How to Persuade a Judge and Jury Using the ABT

10 Jan 2022

Contributed by Lukas

Doug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ...

#340: How to Craft an Epic Personal Story Arc for the New Year

03 Jan 2022

Contributed by Lukas

Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of "Every Day Excellence", shares how to brighten your ...

#339: The Power of Shared Experiences in Your Storytelling

27 Dec 2021

Contributed by Lukas

JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audien...

#338: How Great Leaders Use Intuition to Tell Their Stories

20 Dec 2021

Contributed by Lukas

Dean Newlund, CEO of Mission Facilitators, Int'l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a gre...

#337: How to Turn Turmoil Into Triumph With Your Story

13 Dec 2021

Contributed by Lukas

Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves. Explore Pa...

#336: Make No Mistake, You're in Sales

06 Dec 2021

Contributed by Lukas

Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to h...

#335: What Sales Stories to Tell During These Turbulent Times

29 Nov 2021

Contributed by Lukas

Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and ...

#334: How to Be a More Effective Presenter Using Storytelling

22 Nov 2021

Contributed by Lukas

Deborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise...

#333: How to Pitch the Widest Net With Your Sales Story

15 Nov 2021

Contributed by Lukas

Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you ...

#322: The 6 Ways to Humanizing Your Tech Story

08 Nov 2021

Contributed by Lukas

Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories...

#331: How to Evolve Your Brand Story as Your Customers Change

01 Nov 2021

Contributed by Lukas

Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your custo...

#330: How to Close the Connection Gap With Your Story

25 Oct 2021

Contributed by Lukas

Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and brid...

#329: The 6 Buyer Archetypes and the Stories You Must Tell Them

18 Oct 2021

Contributed by Lukas

Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6...

#328: How Sales Managers Use Storytelling to Coach Their Teams to Success

11 Oct 2021

Contributed by Lukas

Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Ma...

#327: How Story Attracts Attention to the Unnoticed Entrepreneur

04 Oct 2021

Contributed by Lukas

Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, sh...

#326: The Powerful Sales Stories a Positive Mindset Creates

27 Sep 2021

Contributed by Lukas

Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help s...

#325: How a Story Propelled Their Brand to Market Dominance

20 Sep 2021

Contributed by Lukas

Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 co...

#324: The Sales Power of a Focused Brand Story

13 Sep 2021

Contributed by Lukas

Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch a...

#323: Why the Most Skilled Storytellers Start With the ABT

06 Sep 2021

Contributed by Lukas

David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the im...

#322: How to Craft a Better Family Business Story

30 Aug 2021

Contributed by Lukas

Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family's Path to...

#321: How to Create Clients for Life With Their Story

23 Aug 2021

Contributed by Lukas

John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help...

#320: The Stories CEOs Are Telling That Prevent Sales

16 Aug 2021

Contributed by Lukas

Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of...

#319: Why We Tell Ourselves Horror Stories When We're Ghosted

09 Aug 2021

Contributed by Lukas

Sam George, media consultant and author of I'll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to D...

#318: The One Narrative Framework You Need for Effective Business Storytelling

02 Aug 2021

Contributed by Lukas

Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (A...

#317: How to Find Your Story of Personal Fulfillment

26 Jul 2021

Contributed by Lukas

Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished l...

#316: How to Tell Your Brand Story by Just Being You

19 Jul 2021

Contributed by Lukas

John O'Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by j...

#315: How to Use Your Photo in Business Storytelling

12 Jul 2021

Contributed by Lukas

John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create...

#314: My Newfound Brother-in-Law is an International Casino Consultant

05 Jul 2021

Contributed by Lukas

Jim Shaddick, my wife Michele's new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gamin...

#313: The Power of Playing the Fool in Business

28 Jun 2021

Contributed by Lukas

Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The L...

#312: How to Improvise on Your Story to Thrive in Tough Times

21 Jun 2021

Contributed by Lukas

Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members...

#311: How to Find the Red Thread for Your Story

14 Jun 2021

Contributed by Lukas

Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK herald...

#310: How to Speak Up Without Freaking Out

07 Jun 2021

Contributed by Lukas

Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has...

#309: Should You Tell Your Story With Your Own Podcast?

31 May 2021

Contributed by Lukas

Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience...

#308: How the Science of Storytelling Actually Works

24 May 2021

Contributed by Lukas

Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to ac...

#307: How You Build Trust With Your Brand Storytelling

17 May 2021

Contributed by Lukas

Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of  Trustworthy: How the Smartest Brands B...

#306: How to Win at High Stakes Business Storytelling

10 May 2021

Contributed by Lukas

Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. E...

#305: Grammy Artist Shares the Rhythm of a Good Story

03 May 2021

Contributed by Lukas

Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, ...

#304: How Stuckey's is Growing by Reclaiming its Brand Story

26 Apr 2021

Contributed by Lukas

Stephanie Stuckey, CEO of Stuckey's, the roadside oasis famous for its pecan rolls, shares how she is renovating her family's brand by resurrecting st...

#303: The 5 Laws of High-Impact Sales Presentations

19 Apr 2021

Contributed by Lukas

Ginger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her fi...

#302: How to Make Your Stories More Accessible for Your Audiences with Neil Nelson

12 Apr 2021

Contributed by Lukas

Neil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, share...

#301: How to Reinvent Your Business Story to Thrive in Chaos

05 Apr 2021

Contributed by Lukas

Dr. Nadya Zhexembayeva, nicknamed "The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to...

Ten Storytelling Tips That'll Ignite Your Sales

29 Mar 2021

Contributed by Lukas

Park Howell, the World's Must Industrious Storyteller, shares storytelling tips to ignite your sales from his early award-winning career writing and p...

How to Use S.P.A.C.E. to Share Your Business Story

22 Mar 2021

Contributed by Lukas

Scott Page, an American musician, technologist and entrepreneur who parlayed his music career with such bands as Supertramp, Pink Floyd and Toto into ...

#298: How to Scale Your Brand Storytelling for Reach and Impact

15 Mar 2021

Contributed by Lukas

Jaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Bran...

#297: Business Storytelling and the Art of Practical Empathy

08 Mar 2021

Contributed by Lukas

Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why y...

#296: The T.R.I.P.S Storytelling Framework to Drive Results

01 Mar 2021

Contributed by Lukas

Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the "Story API" and how you can use metaphors ...

#295: How to Create Amazing Customer Experiences Using Story

22 Feb 2021

Contributed by Lukas

Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to cre...

#294: Three Story Elements of a Winning Campaign

15 Feb 2021

Contributed by Lukas

Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to...

#293: One Framework That Strengthens Your Business Storytelling

08 Feb 2021

Contributed by Lukas

Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for...

#292 How to Kill It With Your Story of Kindness

01 Feb 2021

Contributed by Lukas

Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthro...

#291: How to Use Music to Share Your Story Moments

25 Jan 2021

Contributed by Lukas

Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have...

Why Tap the Primal Brain for Storytelling?

18 Jan 2021

Contributed by Lukas

Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and di...

#289: 5 Lessons Learned from Over 300 Sales & Marketing Books

11 Jan 2021

Contributed by Lukas

Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over ...

#288: Reinventing Your Career, Rewriting Your Story

04 Jan 2021

Contributed by Lukas

Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universiti...

#287: Offbeat Leader? Own Your Weird With Your Story

28 Dec 2020

Contributed by Lukas

Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they RE...

#286: How to Dominate Your Local Market With Your Brand Story

21 Dec 2020

Contributed by Lukas

Krista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and...

#285: Can Storytelling Make Annoying Pop-Ups Work?

14 Dec 2020

Contributed by Lukas

Mogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusi...

#284: How to Tell the Story of What You Stand For

07 Dec 2020

Contributed by Lukas

Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Buil...

#283: How to Get Customers to Instinctively Buy From You

30 Nov 2020

Contributed by Lukas

Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consu...

#282: How Video Storytelling Built Billion Dollar Brands

23 Nov 2020

Contributed by Lukas

Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin ...

#281: 11 Hypnotic Words That Sell in Your Brand Storytelling

16 Nov 2020

Contributed by Lukas

Jason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales....

#280: The Story Behind Successful Startups

09 Nov 2020

Contributed by Lukas

Devin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual ...

#279: My Brother's COVID-19 Long-Haul Journey

05 Nov 2020

Contributed by Lukas

Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris' bout with COVID in March 2020 and what li...

#278: How Frontline Communicators Use Storytelling During COVID

02 Nov 2020

Contributed by Lukas

Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations...

#277: Kenny Aronoff's Legendary Purpose-Driven Brand Story

26 Oct 2020

Contributed by Lukas

Kenny Aronoff, named by Rolling Stone Magazine as one of the "100 Greatest Drummers of All Time" and Modern Drummer named him #1 Pop/Rock Drummer and ...

#276: How to Tell Your Story on LinkedIn

19 Oct 2020

Contributed by Lukas

Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affe...

#275: How to Leverage AI to Amplify Your Sales Stories

12 Oct 2020

Contributed by Lukas

Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to e...

#274: Why Moments Matter in Your Storytelling

05 Oct 2020

Contributed by Lukas

Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during CO...

#273: Storytelling Tools for a Stellar Podcast

28 Sep 2020

Contributed by Lukas

John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your p...

#272: Why Your Employer Brand Storytelling Must be Repelling

21 Sep 2020

Contributed by Lukas

Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding ...

#271: Can TV Entertainment Educate on Health and Societal Issues?

14 Sep 2020

Contributed by Lukas

Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC's Annenberg School Norman Lear Center, shares how her organization educa...

#270: Behavioral Health Marketing Secrets for Engaging Virtual Events

07 Sep 2020

Contributed by Lukas

Thomas Ahern, Chief Marketing Officer for Embark Behavioral Health, shares his 30+ years experience on how to reframe your brand storytelling from you...

#269: The Role of Storytelling in Digital PR

31 Aug 2020

Contributed by Lukas

Jaclyn Lambert and Britt Klontz, hosts of the We Earn Media podcast, are digital public relations pros who share a three-step process and other...

#268: Can Twitch be a Brand Storytelling Platform for You?

24 Aug 2020

Contributed by Lukas

Caedon Howell, host of Caedon TV on Twitch, and his brother Parker Howell, director and producer of InstaQuest, the first mixed reality Dungeons & Dra...

#267: Brand Storytelling Russian Style

17 Aug 2020

Contributed by Lukas

Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Netw...

#266: How to Find Your Brand Story of Identity and Purpose

10 Aug 2020

Contributed by Lukas

Peter Horton, Executive Producer of NBC's New Amsterdam and Grey's Anatomy who played Gary on the hit 1980's TV Show Thirtysomething, talks about find...

#265: The Benefits of Uber-Niching Your Brand Story

03 Aug 2020

Contributed by Lukas

Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused ni...

#264: How to Grow Your Small Business Story During COVID-19

30 Jul 2020

Contributed by Lukas

Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop...

#263: How to Shine as a Podcast Guest With Your Story

27 Jul 2020

Contributed by Lukas

Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-...

#262: How to Tell Your Consultant Story

20 Jul 2020

Contributed by Lukas

Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to gro...

#261: How to Sharpen Your Story to Grow Your Career Now

13 Jul 2020

Contributed by Lukas

Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpenin...