Business of Story
Episodes
#347: How to Connect With Your Authentic Story Through Music
21 Feb 2022
Contributed by Lukas
Paula White, internationally recognized sales coach and author of the new book The B Side: Remix Your Leadership Style, shares how to become a more in...
#346: The ABT's of Branding: How to Romance Your Customer with Your Story
14 Feb 2022
Contributed by Lukas
Park Howell, the World's most Industrious Storyteller, launches his new ABT's of Branding online course and explores how to use the narrative framewor...
#345: Storytelling and the 5-Step Perpetual Innovation Process
07 Feb 2022
Contributed by Lukas
Carla Johnson, author of RE:Think Innovation: How the World's Most Prolific Innovators Come Up With Great Ideas That Deliver Extraordinary Outcomes, s...
#344: How to Tap Into the Innate Power of Your Brain Stories
31 Jan 2022
Contributed by Lukas
Jocelyn Brady, Host of Tiny Tips For Your Brain YouTube series, is a writer, edutainer and professional brain jostler who thrives at the intersection ...
#343: 9 Steps to Rewiring a More Potent Story
24 Jan 2022
Contributed by Lukas
Michele Rosenthal, founder of MyTraumaCoach.com, an award-nominated author, poet, and former playwright, explores how to overcome the #1 impediment to...
#342: Is Your Origin Story Working for You?
17 Jan 2022
Contributed by Lukas
Robert Tighe, an award-winning journalist, number-one bestselling ghostwriter and former New Zealand Country Editor for The Red Bulletin, an adventure...
#341: How to Persuade a Judge and Jury Using the ABT
10 Jan 2022
Contributed by Lukas
Doug Passon, an internationally recognized 25-year criminal defense attorney and co-author of the new book The Narrative Gym for Law: Introducing the ...
#340: How to Craft an Epic Personal Story Arc for the New Year
03 Jan 2022
Contributed by Lukas
Joseph Templin, Managing Director of the Unique Minds Consulting Group, LLC, and is the author of "Every Day Excellence", shares how to brighten your ...
#339: The Power of Shared Experiences in Your Storytelling
27 Dec 2021
Contributed by Lukas
JJ Ramberg, former host of MSNBC and co-founder of Goodpods and DogDog.org, share the importance of finding the experiences you share with your audien...
#338: How Great Leaders Use Intuition to Tell Their Stories
20 Dec 2021
Contributed by Lukas
Dean Newlund, CEO of Mission Facilitators, Int'l, and host of The Business of Intuition podcast, explores how you can use your intuition to make a gre...
#337: How to Turn Turmoil Into Triumph With Your Story
13 Dec 2021
Contributed by Lukas
Sean Entin, stroke survivor and founder of StrokeHacker.com, shares how to turn turmoil into triumph through the stories we tell ourselves. Explore Pa...
#336: Make No Mistake, You're in Sales
06 Dec 2021
Contributed by Lukas
Sheevaun Thatcher, Vice President of Global Digital Learning and Enablement at RingCentral, shares what the core elements of sales enablement are to h...
#335: What Sales Stories to Tell During These Turbulent Times
29 Nov 2021
Contributed by Lukas
Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and ...
#334: How to Be a More Effective Presenter Using Storytelling
22 Nov 2021
Contributed by Lukas
Deborah Ostreicher, founder of Distinguished Communications and author of the new book Enter, Enlighten, Exit: a Simple Guide to Making Claer, Concise...
#333: How to Pitch the Widest Net With Your Sales Story
15 Nov 2021
Contributed by Lukas
Pamela Slim, an award-winner author, speaker and small business coach business coach, is the author of the new book The Widest Net Method to help you ...
#322: The 6 Ways to Humanizing Your Tech Story
08 Nov 2021
Contributed by Lukas
Donna Loughlin, founder of LMGPR and host of the Before it Happened podcast, works with futurists and innovators to humanize their tech-driven stories...
#331: How to Evolve Your Brand Story as Your Customers Change
01 Nov 2021
Contributed by Lukas
Chad Wilson, Vice President/Executive Creative Director, Marketing at Grand Canyon Education, Inc. shares how to evolve your brand story as your custo...
#330: How to Close the Connection Gap With Your Story
25 Oct 2021
Contributed by Lukas
Mark Smyth, founder of HUSSOUL, a sales coaching and consulting firm, shares how to use the power of the ABT to simplify your sales messaging and brid...
#329: The 6 Buyer Archetypes and the Stories You Must Tell Them
18 Oct 2021
Contributed by Lukas
Wayne Moloney, co-author of The Wentworth Prospect: A Novel Guide to Success in B2B Sales, and an Australian business growth specialist, reveals the 6...
#328: How Sales Managers Use Storytelling to Coach Their Teams to Success
11 Oct 2021
Contributed by Lukas
Wesleyne Greer, founder of Transformed Sales, is a former chemist and now a superstar sales strategist for STEM (Science, Technology, Engineering & Ma...
#327: How Story Attracts Attention to the Unnoticed Entrepreneur
04 Oct 2021
Contributed by Lukas
Jim James, founder of chairman of EASTWEST Public Relations Group and author of The Unnoticed Entrepreneur: 50 Ideas for Your Company to Stand Out, sh...
#326: The Powerful Sales Stories a Positive Mindset Creates
27 Sep 2021
Contributed by Lukas
Gerhard Gschwandtner, CEO of Sales 3.0 Conferences, publisher of Selling Power Magazine and creator of the Peak Performance Mindset workshop to help s...
#325: How a Story Propelled Their Brand to Market Dominance
20 Sep 2021
Contributed by Lukas
Ron Sciarro and Paul Preston, co-founders of Aqua-Tots Swim Schools, share how they grew their franchise from one pool to 120 communities across 14 co...
#324: The Sales Power of a Focused Brand Story
13 Sep 2021
Contributed by Lukas
Greg head, founder of Gregslist.com, CEO of Scaling Point and host of the Dallas Software Podcast explains why specialists eat generalists for lunch a...
#323: Why the Most Skilled Storytellers Start With the ABT
06 Sep 2021
Contributed by Lukas
David Pullan and Sarah Jane McKechnie, partners in the business storytelling consultancy called The Story Spotters in the United Kingdom, share the im...
#322: How to Craft a Better Family Business Story
30 Aug 2021
Contributed by Lukas
Pete Walsh, master coach and founder of the Family Business Performance Center, launches his new book, Family Business Playbook: Your Family's Path to...
#321: How to Create Clients for Life With Their Story
23 Aug 2021
Contributed by Lukas
John Jantsch, founder of Duct Tape Marketing, has penned a new book, The Ultimate Marketing Engine, 5 Steps to Ridiculously Consistent Growth, to help...
#320: The Stories CEOs Are Telling That Prevent Sales
16 Aug 2021
Contributed by Lukas
Alice Heiman, host of the new podcast Sales Talk for CEOs and an internationally recognized leader in elevating B2B sales to increase the valuation of...
#319: Why We Tell Ourselves Horror Stories When We're Ghosted
09 Aug 2021
Contributed by Lukas
Sam George, media consultant and author of I'll Get Back to You: The Dyscommunications Crisis – Why Unreturned Messages Drive us Crazy and What to D...
#318: The One Narrative Framework You Need for Effective Business Storytelling
02 Aug 2021
Contributed by Lukas
Dr. Randy Olson and Park Howell, co-authors of the new book The Narrative Gym for Business, explore the foundational narrative framework of the ABT (A...
#317: How to Find Your Story of Personal Fulfillment
26 Jul 2021
Contributed by Lukas
Dov Baron, twice named to the list of the world's Top 30 Global Leadership Gurus and Inc. Magazine's Top 100 Leadership Speakers, helps accomplished l...
#316: How to Tell Your Brand Story by Just Being You
19 Jul 2021
Contributed by Lukas
John O'Hagan, designated broker/co-owner of Retro Real Estate, shares how to tell your story – warts, tattoos and all – to grow your business by j...
#315: How to Use Your Photo in Business Storytelling
12 Jul 2021
Contributed by Lukas
John DeMato is a photographer and visual story expert who collaborates with speakers, trainers, consultants and other expert business owners to create...
#314: My Newfound Brother-in-Law is an International Casino Consultant
05 Jul 2021
Contributed by Lukas
Jim Shaddick, my wife Michele's new found brother via the DNA test 23andMe, who is an international casino consultant, shares his story building gamin...
#313: The Power of Playing the Fool in Business
28 Jun 2021
Contributed by Lukas
Patty Limerick, Faculty Director and Chair of the Board of the Center of the American West at the University of Colorado, best-selling author of The L...
#312: How to Improvise on Your Story to Thrive in Tough Times
21 Jun 2021
Contributed by Lukas
Zach Phillips, Director of Professional Development for the National Association of Music Merchants (NAMM), share how the associations and its members...
#311: How to Find the Red Thread for Your Story
14 Jun 2021
Contributed by Lukas
Tamsen Webster, message strategist and author of the new book Find Your Red Thread: Make Your Big Ideas Irresistible, helps you use her TEDTALK herald...
#310: How to Speak Up Without Freaking Out
07 Jun 2021
Contributed by Lukas
Matt Abrahams, co-founder of Bold Echo Communications Solutions, and communications professor at Stanford University's Graduate School of Business has...
#309: Should You Tell Your Story With Your Own Podcast?
31 May 2021
Contributed by Lukas
Jeffrey Hayzlett, Chairman of C-Suite Network and best selling author explores how to tell your story with your podcast to attract your ideal audience...
#308: How the Science of Storytelling Actually Works
24 May 2021
Contributed by Lukas
Will Storr, author of The Science of Storytelling, shares how you can hack into the hardwiring of our storytelling brains to move your audiences to ac...
#307: How You Build Trust With Your Brand Storytelling
17 May 2021
Contributed by Lukas
Margot Bloomstein, the principal of Appropriate, Inc., a brand and content strategy consultancy and author of Trustworthy: How the Smartest Brands B...
#306: How to Win at High Stakes Business Storytelling
10 May 2021
Contributed by Lukas
Dr. Dennis Rebelo, author of Story Like You Mean It and creator of the Peak Storytelling model, helps leaders succeed with high stakes storytelling. E...
#305: Grammy Artist Shares the Rhythm of a Good Story
03 May 2021
Contributed by Lukas
Freddie Ravel, Grammy Artist and Founder of Life In Tune, uses music to transcend the boundaries of culture and thought leadership by finding melody, ...
#304: How Stuckey's is Growing by Reclaiming its Brand Story
26 Apr 2021
Contributed by Lukas
Stephanie Stuckey, CEO of Stuckey's, the roadside oasis famous for its pecan rolls, shares how she is renovating her family's brand by resurrecting st...
#303: The 5 Laws of High-Impact Sales Presentations
19 Apr 2021
Contributed by Lukas
Ginger Zumaeta, Founder & CEO of Zumaeta Group, a position and messaging strategy firm, and a 3X Emmy Award-winning writer and producer, shares her fi...
#302: How to Make Your Stories More Accessible for Your Audiences with Neil Nelson
12 Apr 2021
Contributed by Lukas
Neil Nelson, founder of Atlanta Blackstar, one of the largest digital media companies informing African-Americans on business and social trends, share...
#301: How to Reinvent Your Business Story to Thrive in Chaos
05 Apr 2021
Contributed by Lukas
Dr. Nadya Zhexembayeva, nicknamed "The Reinvention Guru" and author of The Chief Reinvention Officer Handbook: How to Thrive in Chaos, explores how to...
Ten Storytelling Tips That'll Ignite Your Sales
29 Mar 2021
Contributed by Lukas
Park Howell, the World's Must Industrious Storyteller, shares storytelling tips to ignite your sales from his early award-winning career writing and p...
How to Use S.P.A.C.E. to Share Your Business Story
22 Mar 2021
Contributed by Lukas
Scott Page, an American musician, technologist and entrepreneur who parlayed his music career with such bands as Supertramp, Pink Floyd and Toto into ...
#298: How to Scale Your Brand Storytelling for Reach and Impact
15 Mar 2021
Contributed by Lukas
Jaci & Michael Russo, founders of brandRUSSO, a strategic branding agency in Lafayette, Louisiana, and authors of the new book He Said, She Said: Bran...
#297: Business Storytelling and the Art of Practical Empathy
08 Mar 2021
Contributed by Lukas
Lisa Cron is a story coach, speaker, and the author of Story or Die, Wired for Story, and Story Genius explores the art of practical empathy and why y...
#296: The T.R.I.P.S Storytelling Framework to Drive Results
01 Mar 2021
Contributed by Lukas
Matthew Woodget, a former Chief Storyteller at Microsoft Dynamics and founder of Go Narrative, explains the "Story API" and how you can use metaphors ...
#295: How to Create Amazing Customer Experiences Using Story
22 Feb 2021
Contributed by Lukas
Shep Hyken, customer service and experience expert an Chief Amazement Officer of Shepard Presentations, shares how to use business storytelling to cre...
#294: Three Story Elements of a Winning Campaign
15 Feb 2021
Contributed by Lukas
Andy Wakefield, author of How to be More Famous Than Me in Advertising: By Someone You Have Never Heard of Before, shares the three proven elements to...
#293: One Framework That Strengthens Your Business Storytelling
08 Feb 2021
Contributed by Lukas
Randy Olson, the Harvard Ph.d Evolutionary Biologist-turned-filmmaker has written his fifth book, The Narrative Gym: Introducing the ABT Framework for...
#292 How to Kill It With Your Story of Kindness
01 Feb 2021
Contributed by Lukas
Sarah Santacroce, founder of The Gentle Business Revolution, podcast host and author of The Gentle Business Revolution, shifts the paradigm of cutthro...
#291: How to Use Music to Share Your Story Moments
25 Jan 2021
Contributed by Lukas
Brian Mohr, co-founder of Anthym.life, shares how his new music platform enables you to capture the musical moments that trigger the stories that have...
Why Tap the Primal Brain for Storytelling?
18 Jan 2021
Contributed by Lukas
Tim Ash, author of Unleash Your Primal Brain: Demystifying how we think and why we act, is an acknowledged authority on evolutionary psychology and di...
#289: 5 Lessons Learned from Over 300 Sales & Marketing Books
11 Jan 2021
Contributed by Lukas
Douglas Burdett, Founder/Principle at ARTILLERY, and host of the extraordinary Marketing Book Podcast, shares his top five insights from reading over ...
#288: Reinventing Your Career, Rewriting Your Story
04 Jan 2021
Contributed by Lukas
Dr. Kevin Gazzara, CEO of Magna Leadership Solutions, Management & Leadership Expert, Executive Positive Intelligence Coach, Professor at 5 Universiti...
#287: Offbeat Leader? Own Your Weird With Your Story
28 Dec 2020
Contributed by Lukas
Cassa Grant, is an international brand and leadership coach and consultant, who transforms offbeat leaders from who they think they are to who they RE...
#286: How to Dominate Your Local Market With Your Brand Story
21 Dec 2020
Contributed by Lukas
Krista Mashore, ranked among the top 1% of national realtors for sales, author of four best-selling books including the Digital Marketing Playbook and...
#285: Can Storytelling Make Annoying Pop-Ups Work?
14 Dec 2020
Contributed by Lukas
Mogens Møller, CEO, and Co-founder of Sleeknote, shares how you can use storytelling to generate more email subscribers and sales through non-intrusi...
#284: How to Tell the Story of What You Stand For
07 Dec 2020
Contributed by Lukas
Brian Burkhart, founder and chief word guy of Square Planet Presentations + Strategy and best-selling author of Stand for Something: The Power of Buil...
#283: How to Get Customers to Instinctively Buy From You
30 Nov 2020
Contributed by Lukas
Leslie Zane, founder of Triggers, the first woman-owned brand consultancy, discusses her work in helping companies grow their real estate inside consu...
#282: How Video Storytelling Built Billion Dollar Brands
23 Nov 2020
Contributed by Lukas
Rick Cesari, the infomercial guru behind Billy Mays OxiClean, the George Foreman Grill, Sonicare and GoPro, explores the power of telling your origin ...
#281: 11 Hypnotic Words That Sell in Your Brand Storytelling
16 Nov 2020
Contributed by Lukas
Jason Linett, a Certified Professional Hypnotist, is a Hypnotic Influence Expert who helps entrepreneurs and business owners close more premium sales....
#280: The Story Behind Successful Startups
09 Nov 2020
Contributed by Lukas
Devin Miller, CEO of Miller IP Law, details what goes into launching a successful start-up, sharing your brand story and protecting your intellectual ...
#279: My Brother's COVID-19 Long-Haul Journey
05 Nov 2020
Contributed by Lukas
Chris Howell, my brother, and his daughter Dr. Elsie Bigelow, share their long-hauler story following Chris' bout with COVID in March 2020 and what li...
#278: How Frontline Communicators Use Storytelling During COVID
02 Nov 2020
Contributed by Lukas
Jennifer Russo, Senior Director of Corporate Communications and HR Strategy, and Rebecca Armendariz, Senior Director of Marketing and Public Relations...
#277: Kenny Aronoff's Legendary Purpose-Driven Brand Story
26 Oct 2020
Contributed by Lukas
Kenny Aronoff, named by Rolling Stone Magazine as one of the "100 Greatest Drummers of All Time" and Modern Drummer named him #1 Pop/Rock Drummer and ...
#276: How to Tell Your Story on LinkedIn
19 Oct 2020
Contributed by Lukas
Glenn Marvin founder of Konnector, a digital marketing coaching firm in Auckland, NZ, shares how to tell your small business brand story to great affe...
#275: How to Leverage AI to Amplify Your Sales Stories
12 Oct 2020
Contributed by Lukas
Chad Burmeister, CEO of ScaleX.ai, shares how to use AI to better understand your customers and deliver the right sales stories at the right time to e...
#274: Why Moments Matter in Your Storytelling
05 Oct 2020
Contributed by Lukas
Chase McLaughlin, Director of Product at Interobang and responsible for the family storytelling app Quilted, shares how to manage a start-up during CO...
#273: Storytelling Tools for a Stellar Podcast
28 Sep 2020
Contributed by Lukas
John Wall, a pioneer podcaster and co-host of the Marketing Over Coffee show shares technical and storytelling essentials to launch and/or grow your p...
#272: Why Your Employer Brand Storytelling Must be Repelling
21 Sep 2020
Contributed by Lukas
Bryan Adams, founder of Ph.Creative and author of Getting Goosebumps and his new book Give & Get Employer Branding, shares why your employer branding ...
#271: Can TV Entertainment Educate on Health and Societal Issues?
14 Sep 2020
Contributed by Lukas
Kate Langrall Folb, M.Ed., Director of Hollywood, Health & Society at USC's Annenberg School Norman Lear Center, shares how her organization educa...
#270: Behavioral Health Marketing Secrets for Engaging Virtual Events
07 Sep 2020
Contributed by Lukas
Thomas Ahern, Chief Marketing Officer for Embark Behavioral Health, shares his 30+ years experience on how to reframe your brand storytelling from you...
#269: The Role of Storytelling in Digital PR
31 Aug 2020
Contributed by Lukas
Jaclyn Lambert and Britt Klontz, hosts of the We Earn Media podcast, are digital public relations pros who share a three-step process and other...
#268: Can Twitch be a Brand Storytelling Platform for You?
24 Aug 2020
Contributed by Lukas
Caedon Howell, host of Caedon TV on Twitch, and his brother Parker Howell, director and producer of InstaQuest, the first mixed reality Dungeons & Dra...
#267: Brand Storytelling Russian Style
17 Aug 2020
Contributed by Lukas
Artem Mushin-Makedonskiy, a Russian businessman and board member of the Storytelling In Organizations interest group of the National Storytelling Netw...
#266: How to Find Your Brand Story of Identity and Purpose
10 Aug 2020
Contributed by Lukas
Peter Horton, Executive Producer of NBC's New Amsterdam and Grey's Anatomy who played Gary on the hit 1980's TV Show Thirtysomething, talks about find...
#265: The Benefits of Uber-Niching Your Brand Story
03 Aug 2020
Contributed by Lukas
Wil Shelton, President and CEO of Wil Power Integrated Marketing, explains why now is the time to reposition yourself and your brand into a focused ni...
#264: How to Grow Your Small Business Story During COVID-19
30 Jul 2020
Contributed by Lukas
Kimberly Roland, Director of Innovation and Entrepreneur Programs for Better Business Bureau Serving the Pacific Southwest (BBB), shares how mom & pop...
#263: How to Shine as a Podcast Guest With Your Story
27 Jul 2020
Contributed by Lukas
Tom Schwab, founder of Interview Valet, one of the top podcast guest booking services in the country, shares what it takes to be a compelling, sought-...
#262: How to Tell Your Consultant Story
20 Jul 2020
Contributed by Lukas
Michael Zipursky, CEO of Consulting Success® and author of ACT NOW: How Successful Consultants Thrive During Chaos and Uncertainty, shares how to gro...
#261: How to Sharpen Your Story to Grow Your Career Now
13 Jul 2020
Contributed by Lukas
Bud Hanson, Executive Director, Professional and Corporate Education (PaCE) at Stetson University, explores how professional development and sharpenin...
#260: 7 Marketing Lessons From the Myth of the Plague
06 Jul 2020
Contributed by Lukas
Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant shares seven marketing lessons brand storytellers can use from th...
#259: Making Your Brand Story Your Customer's Story
29 Jun 2020
Contributed by Lukas
Shlomi Ron, CEO of the Visual Storytelling Institute and author of Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand St...
#258: How to Find Your Purpose-Driven Brand Story
22 Jun 2020
Contributed by Lukas
Simon Wainwaring, founder and CEO of We First creative consultancy, is a brand futurist, global keynote speaker, and best selling author of We First: ...
#257: Words That Work in Your Brand Storytelling
15 Jun 2020
Contributed by Lukas
Candice Frazer, Senior Vice President at TTI Success Insights, shares the power of words particular to an audience and why they matter in your brand, ...
#256: How to Overcome Your Quitting Story
08 Jun 2020
Contributed by Lukas
Suzanne Evans, founder of Suzanne Evans Coaching and NY Times Best Selling Author of The Way You Do Anything is The Way You Do Everything, shares five...
#255: The Five Golden Storytelling Rules for Negotiating
01 Jun 2020
Contributed by Lukas
Marty Latz is the founder of Latz Negotiation, a national negotiation training and consulting company that helps individuals and organizations achieve...
#254: Unveiling Your Brand Story During the COVID Road of Trials
25 May 2020
Contributed by Lukas
Ross Sylvester, Product Lead for SponsoredScholar at CampusLogic, shares why to unveil your brand story during COVID-19. Business of Story is proudly ...
#253: How Agencies Survive COVID-19
18 May 2020
Contributed by Lukas
Drew McLellan, president of the Agency Management Institute and Michael Gass, founder of Fuel Lines Business Development provide insights on what agen...
#252: How to Amplify Your Brand Storytelling With Interactive Content
11 May 2020
Contributed by Lukas
Saksham Sharda, Creative Director at Outgrow.co, shares how you can add interactivity to your brand storytelling through quizzes, surveys, calculators...
#251: Family Business and Crisis Communications Through COVID-19
08 May 2020
Contributed by Lukas
Pete Walsh, Master Coach and founder of The Family Business Performance Center, and Ray Artigue, public relations and crisis communications expert, sh...
#250: How to Grow Your Business With Bewitching Brand Storytelling
04 May 2020
Contributed by Lukas
Park Howell, author of the new book Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, and founder...
#249: How to Flex Your Brand Story During COVID-19
27 Apr 2020
Contributed by Lukas
Glenn Marvin founder of Konnector in Aukland, NZ, and Shawn Callahan, co-founder of Anecdote in Melbourne, AU, provide a look from down under on the C...
#248: The Story of My Brother's Battle With COVID-19
22 Apr 2020
Contributed by Lukas
My brother, Chris Howell, shares his harrowing experience battling COVID-19 as his daughter, Elsie Bigelow, describes her long-distance phone calls to...