Business of Story

#447: The Formula for an Influential Story

22 Jan 2024

Contributed by Lukas

Ty Bennett, author of The Power of Storytelling: The Art of Influential Communication, shares his formula for an influential story with the emphasis o...

#446: How Your "Rags to Riches" Story Builds Trust for Your Brand

15 Jan 2024

Contributed by Lukas

Jim Oliver, founder of Create Tailwind, host of the Breakaway Wealth podcast, and author of Make Bank Without the Bank: The New Rules of Money, share...

#445: How to Activate Your "Know, Like & Trust" Storytelling Flywheel

08 Jan 2024

Contributed by Lukas

Bob Burg, legendary sales coach and author of The Go-Giver: A Little Story About A Powerful Business Idea, coined the phrase, "All things being equal,...

#444: How To Unlock Your Brand of Leadership In 8 Minutes

01 Jan 2024

Contributed by Lukas

Skot Waldron, award-winning creative director and author of Unlocked: A 52-Week Guide For The Intentional Leader, shares micro mindfulness and behavio...

#443: Using Storytelling to Hire Epic Managers For Your Business

26 Dec 2023

Contributed by Lukas

Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises arou...

#442: Why the Best Storytellers are Slow and Curious

18 Dec 2023

Contributed by Lukas

Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, C...

#441: Are We Being Seduced by Stories in Business and Politics?

11 Dec 2023

Contributed by Lukas

Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative ...

#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling

04 Dec 2023

Contributed by Lukas

Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic b...

#439: How to Leverage Business Storytelling to Eliminate Employee Churn

27 Nov 2023

Contributed by Lukas

Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, share...

#438: How to Craft Your Origin Story Using the Hero's Journey

20 Nov 2023

Contributed by Lukas

Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Le...

#437: How to Create Super Sticky Brand Names That Soup Up Your Story

13 Nov 2023

Contributed by Lukas

Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainstor...

#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation

06 Nov 2023

Contributed by Lukas

Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. L...

#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story

30 Oct 2023

Contributed by Lukas

Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand...

#434: How Stories Drive Learning & Development to Dramatically Upskill Your People

23 Oct 2023

Contributed by Lukas

Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how they...

#433: Ch. 10, Ritual: How to Build Repeat Business to Simplify Your Life

16 Oct 2023

Contributed by Lukas

Park Howell reads chapter 10 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Lea...

#432: Ch. 9, Moral: How to Declare Your Brand's Purpose to Amplify Your Impact

09 Oct 2023

Contributed by Lukas

Park Howell reads chapter nine of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Le...

#431: Everyone Is a Storyteller Including AI Bots. So Now What?

02 Oct 2023

Contributed by Lukas

Ann Handley, the world's first Chief Content Officer and Chief Content Officer of MarketingProfs, author of the Wall Street Journal best seller, Every...

#430: Ch. 8, Victory: How to Celebrate Wins on the Customer Journey From Brand Awareness to Appreciation

25 Sep 2023

Contributed by Lukas

Park Howell reads chapter eight of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. L...

#429: Ch. 7, Journey: How to Increase Customer Engagement Through the Stories You Tell

18 Sep 2023

Contributed by Lukas

Park Howell reads chapter seven of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. ...

#428: How to Use Storytelling to Assemble Your Transformative Brand

11 Sep 2023

Contributed by Lukas

Dr. Emmanuel Probst, Global Lead, Brand Thought-Leadership at Ipsos and author of Assemblage - The Art and Science of Brand Transformation, discusses ...

#427: Ch. 6, Mentor: How to Humanize Your Brand With its Promise, Gift and Personality

04 Sep 2023

Contributed by Lukas

Park Howell reads chapter six of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. As ...

#426: Ch. 5, Antagonists: How to Capitalize on Competitive Forces

28 Aug 2023

Contributed by Lukas

Park Howell reads chapter five of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Yo...

#425: What Reiki Energy Healing and Leadership Storytelling Have in Common

21 Aug 2023

Contributed by Lukas

Grace Emmons, founder of Forward With Grace, the only Reiki Master with degrees in Biomedical Engineering from USC and Psychology from Columbia, revea...

#424: Ch 4., Disruption: How Your Unique Value Proposition Will Win the Day

14 Aug 2023

Contributed by Lukas

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Y...

#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers

07 Aug 2023

Contributed by Lukas

Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. ...

#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling

31 Jul 2023

Contributed by Lukas

Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relation...

#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe

24 Jul 2023

Contributed by Lukas

Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield t...

#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth

17 Jul 2023

Contributed by Lukas

Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery...

#419: The Art, Science and Storytelling that Creates Memorable Events

10 Jul 2023

Contributed by Lukas

Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, sha...

#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive

03 Jul 2023

Contributed by Lukas

Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling pre...

#417: How to Reel In Your Audience With Your Stories

26 Jun 2023

Contributed by Lukas

Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Val...

#416: See More Sales by Revealing Your Storytelling Blind Spots

19 Jun 2023

Contributed by Lukas

Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, ex...

#415: How to Position Your Brand as The First, The Best, or The Only

12 Jun 2023

Contributed by Lukas

Isabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love ...

#414: Why Belief is at the Heart of Every Effective Business Story

05 Jun 2023

Contributed by Lukas

Julie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone ...

#413: How to Build Brand Purpose and Profits With Your Business Storytelling

29 May 2023

Contributed by Lukas

Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and G...

#412: Seth Godin: The Story Behind My New Book, The Song of Significance

21 May 2023

Contributed by Lukas

Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A ...

#411: With No Struggle, There is Neither Story Nor Success

15 May 2023

Contributed by Lukas

Gregory Shepard, a 20-year startup veteran and serial entrepreneur with 14 liquidity events under his belt, two of which were sold as part of a $925...

#410: How ESPN's Social Media Team Uses Storytelling to Score Big Time

08 May 2023

Contributed by Lukas

Mitchell Clements, Social Media Creative Manager for ESPN, shares how the sports giant uses storytelling in their social media to compete in the highl...

#409: How to Become a Positively Prolific Storyteller

01 May 2023

Contributed by Lukas

Brock Swinson, writer of Creative Screenwriting Magazine, author of Ink by the Barrel: Secrets From Prolific Writer, and host of the Creative Principl...

#408: How to Use the Power of Your Everyday Stories

24 Apr 2023

Contributed by Lukas

Bernadette Jiwa, creator of the Story Skills Workshop, shares how to use your everyday stories to make an impact in the world with your business and ...

#407: How to Design Transformative Customer Experiences Using Business Storytelling

17 Apr 2023

Contributed by Lukas

Aransas Sava, coach and experience designer at Stone Mantel, and the co-host of the Experience Strategy Podcast shares how to design transformative e...

#406: How to Find Your Riches in the Niches With Your Brand Story

10 Apr 2023

Contributed by Lukas

Randy Jenkins, Director of Marketing Strategy for ad agency Mountain Mojo, and Michael Gass, ad agency new business guru and founder of Fuel Lines, di...

ChatGPT Meets the ABT: Friend or Foe for Your Business Storytelling?

03 Apr 2023

Contributed by Lukas

Dr. Randy Olson, who popularized the ABT (And, But, Therefore) narrative framework for the science community, shares his thoughts on the evolution of...

#404: How to Turn Moments into Movements With Your Social Media Storytelling

26 Mar 2023

Contributed by Lukas

Brittany Cabriales, Head of Social Media at GoFundMe.com, shares how she uses storytelling on social media to turn moments into movements that help p...

#403: How Storytelling Through a SaaS Platform is Revolutionizing Autism Care

20 Mar 2023

Contributed by Lukas

Amy Jacobs-Schroeder and her husband Sean Schroeder, co-founders of the SaaS platform Happy Ladders, combine their respective skills of helping famil...

#402: Forget the Alamo: The Revisionist History That Built This Texas Brand

13 Mar 2023

Contributed by Lukas

Jason Stanford, co-author of Forget the Alamo: The Rise and Fall of an American Myth, shares the ramifications of what happens when you correct histo...

#401: How to Use Ultrasonic Storytelling in the Manufacturing Industry

06 Mar 2023

Contributed by Lukas

Allan Rienstra, co-owner of SDT Ultrasound, shares how he uses storytelling and the ABT agile narrative framework to communicate and humanize his com...

#400 ANNIVERSARY EDITION: Learn from My 10-Year Journey With the ABT's of Storytelling

27 Feb 2023

Contributed by Lukas

The ABT (And, But, Therefore) agile narrative framework revolutionized how I communicate and connect with audiences. It will do the same for you. Joi...

#399: Improving the Narrative for Ex-Cons Through Fair Chance Hiring

20 Feb 2023

Contributed by Lukas

Ken Oliver, VP, Checkr.org/Executive Director, Checkr Foundation, shares what would be a soul-crushing story to the rest of us of being in solitary c...

#398: How Hollywood Storytelling Can Humanize Your Hi-Tech Selling

13 Feb 2023

Contributed by Lukas

Justin Rende, Founder and CEO of Rhymetec, spent five years working for Robert De Niro's Tribeca Films and used what he learned about Hollywood story...

#397: How to Move Your Audiences Using the Ken Burns Storytelling Formula

06 Feb 2023

Contributed by Lukas

Erik Ewers, Senior Editor and Co-Director at Ken Burns Florentine Films and Co-founder of Ewers Brothers Productions, shares what he's learned about i...

#396: How to Empower Mom & Pop Business Growth Through Storytelling

30 Jan 2023

Contributed by Lukas

Samantha Scholl, Director of Entrepreneur Programs for the Better Business Bureau Serving the Pacific Southwest (BBB), shares how storytelling through...

#395: How to Use Storytelling to Hack Human Behavior

23 Jan 2023

Contributed by Lukas

Nancy Harhut, co-founder and chief creative officer of HBT Marketing and author of Using Behavioral Science in Marketing shares how to use business st...

#394: How Successful Associations Use Storytelling to Grow Membership

16 Jan 2023

Contributed by Lukas

Sean Soth, Founder of Professionals for Association Revenue, an organization focused on improving association revenue health through community and res...

#393: How To Grow Your Community of Raving Fans With Business Storytelling

09 Jan 2023

Contributed by Lukas

Pablo Gonzalez, founder and CEO of BeTheStage.live, the host of the B2B Community Builder and Not Your Average Investor podcasts, and inventor of the ...

#392: How to Turn Data Into Drama With Your Business Storytelling

02 Jan 2023

Contributed by Lukas

Heather Pierce, Community & Content Strategy Director at Leavitt Group a Top 20 national insurance company shares why you should turn your data into d...

#391: How to Unearth the Memorable Moments That Power Your Personal Stories

26 Dec 2022

Contributed by Lukas

Sabrina Hansen, Senior Director of Strategic Relationships at Embark Behavioral Health, shares how to create a culture of helping through connection ...

#390: How to Generate Strategically Creative Brand Stories

19 Dec 2022

Contributed by Lukas

Robin Landa, a distinguished professor at Kean University and author of The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity:...

#389: The Art of Soulful Persuasion Through Brand Storytelling

12 Dec 2022

Contributed by Lukas

Jason Harris, co-founder & CEO of award-winning creative advertising agency Mekanism, co-founder of the Creative Alliance and author of national bests...

#388: How to Turn Nerd Speak into Business Solutions With the ABT

05 Dec 2022

Contributed by Lukas

Dr. Marlis Douglas and Dr. Keisha Bahr, distinguished professors and co-authors of The Narrative Gym for Science Graduate Students and Postdocs, share...

#387: How to Use Stories to Drive Your Affiliate Marketing Success

28 Nov 2022

Contributed by Lukas

Douglas Utberg, a Business Growth Authority and host of the Terminal Value Podcast, shares how to use storytelling to drive your affiliate marketing a...

#386: How Storytelling Helps Immigrants Realize Their American Dream

21 Nov 2022

Contributed by Lukas

Luis Miguel, founder and CEO of Avantage, an international translation firm, and marketing manager Roxanne Addison share how they use storytelling to ...

#385: What You Can Learn From Your Mother About Business Storytelling

14 Nov 2022

Contributed by Lukas

Tommy Mello, Owner and Operator of A1 Garage Door Service and author of Home Service Millionaire, shares how he uses storytelling to connect with ever...

#384: Aligning Your Organizational/Life Purpose With Storytelling

07 Nov 2022

Contributed by Lukas

Jeff Dudan, CEO of Homefront Brands and author of "Discernment; The Business Athletes Regimen for a Great Life through Better Decisions", shares how t...

#383: How to Measure the Emotional Impact of Your Business Storytelling

31 Oct 2022

Contributed by Lukas

Paul Zak, Professor at Claremont Graduate University, tech entrepreneur and author of Immersion: The Science of the Extraordinary and the Source of Ha...

#382: How to Use Failure as Fuel to Ignite Your Business Storytelling

24 Oct 2022

Contributed by Lukas

Brandon Bornancin, author of Whatever it Takes: Master the Habits to Transform Your Business, Your Relationships, And Life, is the #1 best-selling a...

#381: How to Scale Your Storytelling With Measurable Success Metrics

17 Oct 2022

Contributed by Lukas

Kyle Porter, Director of Strategy for Conklin Media, shares how to scale your brand storytelling using measurable digital marketing efforts to rapidly...

#380: How to Make Your Sales Story Land Right the First Time

10 Oct 2022

Contributed by Lukas

Melissa Kwan, co-founder and CEO of eWebinar, shares her mission of helping you get your freedom back through an automated webinar while sharing an ea...

#379: How to Humanize Your Hi-Tech Storytelling for Growth

03 Oct 2022

Contributed by Lukas

Kari Nelson, Marketing Director, Construction Division, MEP, for Trimble, Inc., shares how to sell more technology by using proven storytelling struct...

#378: How to Define Your Brand Niche Using the ABT

26 Sep 2022

Contributed by Lukas

Daniel Nestle, Leader, Communications and Corporate Responsibility, LIXIL America, shares how he uses the And, But, Therefore agile narrative framewor...

#377: How Music Composers Use Story Structure to Captivate Listeners

19 Sep 2022

Contributed by Lukas

Darius Holbert, an internationally acclaimed composer and creator of the soundtrack for Oh, The Places You'll Go at Burning Man viral film, shares how...

#376: The Three Business Storytelling Habits You'll Want to Break

12 Sep 2022

Contributed by Lukas

Steve Rawling, former BBC TV journalist turned international storytelling consultant and author of Storyteller Tactics, shares the bad habits you need...

#375: How to Make Your Own Luck With the Right Storytelling Formula

05 Sep 2022

Contributed by Lukas

Mark Lachance, author of The Lucky Formula: How to Stack The Odds In Your Favor And Cash In On Success, shares how you can turn your hard work into gr...

#374: How to Reframe Your Business Story to Increase Your Brand Equity

29 Aug 2022

Contributed by Lukas

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand stor...

#373: 5 Agile Conversations to Make Your Business Storytelling More Agile

22 Aug 2022

Contributed by Lukas

Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile c...

#372: Your MBA Class on Business Storytelling in Under 60 Minutes

15 Aug 2022

Contributed by Lukas

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen intervi...

#371: How to Grow Your Brand Like a Weed With Storytelling

08 Aug 2022

Contributed by Lukas

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive bu...

#370: How to Overcome Stigma With Your Story

01 Aug 2022

Contributed by Lukas

Erik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand sto...

#369: The Easiest Way to Capture Testimonial Stories

25 Jul 2022

Contributed by Lukas

Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are no...

#368: How Agile Storytelling is Key to Building an Engaged Community

18 Jul 2022

Contributed by Lukas

Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through wh...

#367. How to Use Agile Communications to Scale Your Growth

11 Jul 2022

Contributed by Lukas

Dorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to in...

#366: How to Use Storytelling to Sell Your Online Business

04 Jul 2022

Contributed by Lukas

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses. Put...

#365: Video Tips for Virtual Sales and Marketing Storytelling

27 Jun 2022

Contributed by Lukas

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares h...

#364: How to Make Your Complex Story Simple and Compelling

20 Jun 2022

Contributed by Lukas

Robert Wilson, Associate Professor in the Department of Geography and the Environment in the Maxwell School of Citizenship and Public Affairs at Syrac...

#363: How to Use Storytelling to Create Authentic Buyer Personas

13 Jun 2022

Contributed by Lukas

Jim Kraus, President of Buyer Persona Institute (BPI), shares how to use storytelling to truly understand what your prospective customer believes and ...

#362: How to Avoid the Cost of Miscommunication

06 Jun 2022

Contributed by Lukas

Abbey Lunney, Managing Director of the Thought Leadership Practice at The Harris Poll, discusses the findings of two recent studies that detail the co...

#361: Ad Contrarian Bob Hoffman on Brand Storytelling

30 May 2022

Contributed by Lukas

Bob Hoffman, the iconoclastic author/publisher of The Ad Contrarian newsletter discusses the few highs and dastardly lows of the advertising industry ...

#360: How to Use Storytelling in Your Influencer Marketing

23 May 2022

Contributed by Lukas

Jason Falls, author of Winfluence: Reframing Influencer Marketing to Ignite Your Brand host of the Winfluence and Digging Deeper podcasts, shares how ...

#359: How Body Language and Voice Skills Make Your Stories Sing

16 May 2022

Contributed by Lukas

Richard Newman, author of the best-selling book You Were Born to Speak, and founder of Body Talk, discusses how to use body language and voice skills ...

#358: How to Use Storytelling to Recruit and Retain High Performers

09 May 2022

Contributed by Lukas

Brad Smart, founder of Topgrading, Inc., author of six best-selling books on hiring, shares five common-sense solutions to hiring top performers to gr...

#357: Which Personality Archetype Best Tells Your Brand Story?

02 May 2022

Contributed by Lukas

Richard Gillingwater, managing director of Emotional Branding and founder of the brand mapping tool RADNB, explores the importance of defining the aut...

#356: Telling the Super Bowl LVII Story in Social Media

25 Apr 2022

Contributed by Lukas

Jeramie McPeek, Social Media QB, founder of Jeramie McPeek Communications and head of social media communications for Super Bowl LVII (57) in February...

#355: How to Leverage Brand Fiction for Real ROI

18 Apr 2022

Contributed by Lukas

Jay Steinfeld, founder of Blinds.com and author of Lead From the Core: The 4 principles for profit and prosperity, shows you how to make your vision s...

#354: How to Fire Up Your Business Storytelling With Ignite Moments

11 Apr 2022

Contributed by Lukas

JB Owen, CEO of Ignite empowerment publishing and known as "The Pink Billionaire", shares how to find your ignite moments in your brand storytelling. ...

#353: Is "Word Painting" a Thing in Your Brand Storytelling?

04 Apr 2022

Contributed by Lukas

Tim James, founder of ChemicalFreeBody.com, shows you how to share healthy stories about your brand that excite your audiences to action by the pictur...

#352: The Value of Visual Metaphors in Your Brand Storytelling

28 Mar 2022

Contributed by Lukas

Dan White, author of two best-selling books, The Smart Marketing Book and the The Soft Skills Book, explores the power of visual metaphors in your bra...

#351: 7 Ways to Capitalize on the Direct-to-Creator Model

21 Mar 2022

Contributed by Lukas

Christopher Lochhead, a nine-time #1 bestselling author, #1 charting Apple podcaster, top 0.5% business newsletter creator, and is best known as the "...

#350: How to Craft Your Brand Story Strategy With the Story Cycle System™

14 Mar 2022

Contributed by Lukas

Park Howell, founder of the Business of Story and considered The World's Most Industrious Storyteller, takes you by the hand quickly through his Story...

#349: Crowdfunded Storytelling: Becoming a Big or Small Movie Mogul

07 Mar 2022

Contributed by Lukas

Paul Scanlan & Jeff Annison, founders of Legion M, the first fan-owned entertainment company, share how they are turning the old Hollywood business mo...

#348: The Sale Is in the Tale: 5 Storytelling Secrets

28 Feb 2022

Contributed by Lukas

John Livesay, aka The Pitch Whisperer, host of "The Successful Pitch" podcast and author of The Sale Is in the Tale, shares his five storytelling secr...