Business of Story

#247: How to Pivot With Your Digital Storytelling Due to COVID-19

20 Apr 2020

Contributed by Lukas

John Lincoln, CEO of Ignite Visibility, one of America's top digital marketers shares how you can respond to the Coronavirus from a digital marketing ...

#244: COVID-19: How to Show Up Every Day in Your Brand Storytelling

08 Apr 2020

Contributed by Lukas

Microsoft's Head of Global Internships, Miri Rodriguez, and Investment Advisor Robert DiMeo share ways to show up positively every day with your brand...

#245: COVID-19: How Meditation Will Strengthen Your Storytelling

08 Apr 2020

Contributed by Lukas

Lynne Goldberg, co-Founder of Breethe, a leading meditation app and author of Get Balanced, Get Blissed: Nourishment for Body, Mind, and Soul, and int...

#246: COVID-19: How to Stay Connected With Your Online Community

08 Apr 2020

Contributed by Lukas

Gavin Hammar, founder of Sendible, and Coral Wulff, Customer Success Specialist, share tips on how to stay connected to yourself and your online commu...

#243: How to Keep Sharing Your Stories Through COVID-19

06 Apr 2020

Contributed by Lukas

Jay Baer, founder of Convince & Convert, and Pamela Slim, founder of K'é Main Street Learning Lab, both best selling authors and thought leaders on b...

#242: 5 Tactics to Convincingly Share a Data Story

30 Mar 2020

Contributed by Lukas

Shawn Callahan, the author of the award-winning Putting Stories to Work and founder at Anecdote, the world's largest business storytelling enterprise,...

#241: How to Unlock the Purpose Advantage With Your Brand Story

23 Mar 2020

Contributed by Lukas

Jeff Fromm, president of FutureCast, a consumer trends consultancy, and author of The Purpose Advantage: How to Unlock New Ways of Doing Business, rev...

#240: How the World's Most Admired Brands Tell Their Stories

16 Mar 2020

Contributed by Lukas

Magdalena Adamska, founder of BrandStruck.co, the only online database of brand strategy case studies to help you understand the positioning of the wo...

#239: Evolutionary Storytelling: Beyond Us vs Them

09 Mar 2020

Contributed by Lukas

Michael Margolis, founder of Get Storied, is a 20-year veteran of disruptive storytelling, especially in big tech and shares his insights from his new...

#238: How to Overcome Life's Body Blows With Your Story

02 Mar 2020

Contributed by Lukas

Nosa Eguae is an NCAA National Champion football player and a first-generation Nigerian American speaker, philanthropist and social entrepreneur whose...

#237: How to Share a Healthy Brand Origin Story

24 Feb 2020

Contributed by Lukas

Avni and Dr. Shyam Shridharani, accomplished health care professional and renowned spinal surgeon, share their brand origin story for the new all-natu...

#236: Strategies for Powerful Storytelling on Social Media

17 Feb 2020

Contributed by Lukas

Gavin Hammar, founder of online storytelling platform Sendible, and three of his clients share best practices on how to make your stories work on soci...

#235: How Your Purpose-Driven Brand Story Can Triple Your Growth

10 Feb 2020

Contributed by Lukas

André Martin Hobbs, founder of Prêt, Auto, Partez, shares how their focused purpose-driven brand story has grown their Montreal-based car dealership...

#234: The 5 Myths Trump Uses to Wield Power

03 Feb 2020

Contributed by Lukas

Sandy Dunlop, founder of Alexander Dunlop Ltd., is an international brand consultant who explores myth, archetype, ritual, and global cultural researc...

#233: Can You Recession-Proof Your Brand Story?

27 Jan 2020

Contributed by Lukas

Jonathan Slain, Founder, and CEO of Recession.com and author of Rock the Recession: How Successful Leaders Prepare for, Thrive During, and Create Weal...

#232: Peanut Butter and the Power of a Purposeful Brand Story

20 Jan 2020

Contributed by Lukas

Jeff Malkoon, founder of Peanut Butter Americano, demonstrates how a purpose-driven brand story creates meaning for and elevates the value of a commod...

#231: How to Tell a Purpose-Driven Brand Story That Works

13 Jan 2020

Contributed by Lukas

Raphael Bemporad, a founding partner of BBMG, a brand and social innovation consultancy driving business growth for positive impact in the world, shar...

#230: How to Use Brand Storytelling to Ignite Your Startup

06 Jan 2020

Contributed by Lukas

Sonny Patel, founder of Insurmi, an AI-based engagement platform that top-tier global carriers use to simplifying the buying process, shares how to us...

#229: How to Tell Powerful Brand Stories With Video

30 Dec 2019

Contributed by Lukas

Jude Charles is a story-driven filmmaker, brand strategist and speaker. He details how you can use his Dramatic Demonstration of Proof™ process to c...

#228: How to Use Visuals to Amplify Your Storytelling

23 Dec 2019

Contributed by Lukas

Matthew Pierce, Learning & Video Ambassador from TechSmith, the global leader in screen recording and capture software, leads the TechSmith Academy an...

#227 How to Prepare for a Media Interview Like a Boss

16 Dec 2019

Contributed by Lukas

Steve Kosch, founder of Media Training Network that coaches CEO's, politicians, authors, athletes, and speakers, shares his experience as an on-air pe...

#226 What's the Difference Between Rhetoric vs Narrative, Spin vs Story?

09 Dec 2019

Contributed by Lukas

Dr. James McCabe, a Doctor of Philosophy from the University of Oxford and professional corporate storyteller, explores the difference between rhetori...

#225 Simple vs Complex Narratives: Which Works Better?

02 Dec 2019

Contributed by Lukas

Andrew Revkin, Director of Initiative on Communication Innovation & Impact for the Earth Institute at Columbia University, creator of the Dot Earth bl...

#224 How Barefoot Wines Grows Through Business Audio Theater

25 Nov 2019

Contributed by Lukas

Michael Houlihan and Bonnie Harvey, founders of Barefoot Wines, and co-authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America's...

#223 How to Storytell to Generation Z

18 Nov 2019

Contributed by Lukas

Sarah Weise, CEO of Bixa, an award-winning research firm, and author of Instabrain: The New Rules for Marketing to Generation Z, shares how to storyte...

#222 Why Your Brand Storytelling Needs to be Familiar, But Novel

11 Nov 2019

Contributed by Lukas

Derek Thompson, a staff writer for The Atlantic, host of the Crazy/Genius podcast and author of Hit Makers: The Science of Popularity in the Age of Di...

#221 How to Align Employees With Your Brand Story

04 Nov 2019

Contributed by Lukas

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enro...

#220 How to Turn Adversaries Into Allies With Your Storytelling

28 Oct 2019

Contributed by Lukas

Bob Langert, the Senior Sustainability Advisor for The Context Group, retired VP of Sustainability at McDonald's and author of The Battle to Do Good: ...

#219 Can Story Structure Make Your Content Viral?

21 Oct 2019

Contributed by Lukas

Keith Quesenberry, author of Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution, shares findings from his ...

#218 You Never Know Where Your Story Will Take You

14 Oct 2019

Contributed by Lukas

Jeff Friedman, co-owner and captain at Maya's Legacy Whale Watching, and his wife Joelle Prochera explain how having the courage to follow a calling h...

#217 10 Stories Purpose-Driven Leaders Tell

07 Oct 2019

Contributed by Lukas

Paul Smith, author of The 10 Stories Great Leaders Tell, walks you through the story examples and why, how and when you tell them to grow your people ...

#216 How to Amp Up Your Stories for Purpose-Driven Brand Marketing

30 Sep 2019

Contributed by Lukas

Alycia de Mesa, Founder of de Mesa Training & Advisory, an author of several books on branding and a classically-trained improvisational harpist share...

#215 Why Your Audience's Voice is Crucial in Your Storytelling

23 Sep 2019

Contributed by Lukas

Kahlil Ashanti, an entertainer/entrepreneur who was a performer in the United States Air Force and Cirque du Soleil, created the pay-what-you-want tic...

#214 How HBO's Real Sports Tells Stories on Purpose

16 Sep 2019

Contributed by Lukas

Chapman Downes, the Peabody award-winning producer for HBO's Real Sports with Bryant Gumbel, now in its 22nd season, details how they craft stories th...

#213 Why Brand Storytelling is an Endurance Sport

09 Sep 2019

Contributed by Lukas

Bill Rozier, a World Marathon Majors conqueror and digital marketing pioneer responsible for a $100+ million pipeline in annual revenue for the $2 bil...

#212 Learn How to Excel Through the Stories You Tell

02 Sep 2019

Contributed by Lukas

Shaan Patel, founder of Prep Expert, a Shark Tank and Mark Cuban backed company, earned his MD/MBA from Yale and USC and is a dermatology resident phy...

#211 How to Use the Transformative Power of Story for Social Causes

26 Aug 2019

Contributed by Lukas

Jessica Blank, award-winning writer, director, actor and story consultant explores how storytelling can connect, inspire and motivate people to transf...

#210 How to Disrupt the Publishing Industry With Your Book

19 Aug 2019

Contributed by Lukas

Mitchell Levy is a global credibility expert, TEDx speaker, and international best-selling author of over 60 books shares how you can be an Amazon bes...

#209 How Selfless Service Will Grow Your Brand Story

12 Aug 2019

Contributed by Lukas

Jonathan Keyser, author of You Don't Have to Be Ruthless to Win, shares his disruptive approach to "Selfless Service" that has helped him build Arizon...

#208 How to Turn Your Side Hustle Story Into an Epic Success

05 Aug 2019

Contributed by Lukas

Tommy Griffith, founder of ClickMinded, journeyed through PayPal and Airbnb as an SEO expert to start his own firm that teaches digital marketing and ...

# 207 What Brand Stories Women Want to Hear

29 Jul 2019

Contributed by Lukas

Jamie Dunham, President, and Founder of Brand Wise shares what brand stories women want to hear and connect with from brands and why it matters.    ...

# 206 How Storytelling Turns Argument Into a Positive Discussion

22 Jul 2019

Contributed by Lukas

Gerald Graff and Cathy Birkenstein, authors of the wildly popular book on academic writing called They Say/I Say: The Moves That Matter in Academic Wr...

#205 How to Compound the Growth of Your B2B Brand with Storytelling

15 Jul 2019

Contributed by Lukas

Robert DiMeo, Co-Founder and Managing Director at DiMeo Schneider & Associates, a Chicago-based investment consulting firm and author of 50 Billion Re...

#204 How to Apply the Art of Visual Storytelling

08 Jul 2019

Contributed by Lukas

Payman Taei, founder of Visme, a leading visual communication tool, draws out how you turn your data into drama through the use of visual storytelling...

#203 How to Use Storytelling to Change Entrenched Views

01 Jul 2019

Contributed by Lukas

Rick Smith, founder of TASER (Now Axon) and author of The End of Killing: How Our Newest Technologies Can Solve Humanity's Oldest Problems, shares how...

#202 How to Tell Short Stories When the Stakes are High

24 Jun 2019

Contributed by Lukas

Kymberlee Weil of Strategic Samurai has coached 300+ TEDxspeakers and shares how to find your core idea, transform it into an unforgettable message u...

#201 Why Your Brand Story is Essential for Survival

17 Jun 2019

Contributed by Lukas

Drew McLellan, president of the Agency Management Institute, shares best practices for running your advertising, public relations, web, digital or des...

#200 How to Use Storytelling in Your Direct Response Advertising

10 Jun 2019

Contributed by Lukas

Ken Kerry, co-founder of Script to Screen, a leading direct response agency, and author of the new book This Works Marketing: The Proven System Genera...

#199 How to Use the ABT to Focus Your Brand Stories

03 Jun 2019

Contributed by Lukas

Dr. Randy Olson, Ph.D. Evolutionary Biologist from Harvard and a graduate of the legendary USC film school, and I will explore how you can use the ABT...

#198 How to Inspire People With Your Purpose-Driven Brand Story

27 May 2019

Contributed by Lukas

Adam Goodman, the third-generation President & CEO of Goodmans Interior Structures in Phoenix, shows how a purpose-driven brand inspires your people, ...

#197 How to Turn the Mundane Into Novelty with Your Storytelling

20 May 2019

Contributed by Lukas

Tania Katan, author of Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life, shares her journey on how to smuggle creativit...

#196 What Leadership Stories You Can Learn From a Symphonic Orchestra

13 May 2019

Contributed by Lukas

Maestro Roger Nierenberg, creator of The Music Paradigm and author of MAESTRO: A Surprising Story About Leading and Listening, reveals how he uses the...

#195 How to Get Your Story Found Online

06 May 2019

Contributed by Lukas

Mike Huber, Senior Director of Business Strategy and Education for Vertical Measures, explore how they teach SEO through a new storybook: The Customer...

#194 How to Create a Healthy Brand Story

29 Apr 2019

Contributed by Lukas

Neal Smoller is a holistic pharmacist who is fed up with our health care system – both the medical and natural products industries – and shares ho...

#193: How to Harness the Energy of Story to Drive Your Brand

22 Apr 2019

Contributed by Lukas

Dr. George Basile, Biophysicist and Professor in the School of Sustainability at Arizona State University, describes how you can use the fundamental o...

#192: How to Immerse an Audience in Your Brand Story

15 Apr 2019

Contributed by Lukas

  As our attention spans grow shorter, most of us look for new ways to absorb stories. But it's challenging to make your story stand out amongst all ...

#191: How to Wake the World With Your Purpose-Driven Brand Story

08 Apr 2019

Contributed by Lukas

You hold the power to create the life you want. But the world has become so chaotic and so full of noise it's difficult to distinguish your own authen...

#190: Why, How and When to Evolve Your Brand Story

01 Apr 2019

Contributed by Lukas

  All businesses have stories. It doesn't matter if you own a small-scale business, a medium enterprise, or a large corporation – they all come tog...

#189: How to Re-write Your Internal Stories Through Hypnosis

25 Mar 2019

Contributed by Lukas

We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. T...

#188: How Storytelling is Attracting More Female Scientists

18 Mar 2019

Contributed by Lukas

How "woo woo" does it sound if I tell you we are all made of stardust? I guess it depends on the messenger. If you hear it from someone who has a doct...

#187: How to Build Customer Loyalty Through a Shared Brand Narrative

11 Mar 2019

Contributed by Lukas

Two weeks ago, I bought a pair of black wingtip shoes from the Johnston and Murphy store at Scottsdale Fashion Square. I noticed a pair of blue dress ...

#186: How the Medium Magnifies Your Message

04 Mar 2019

Contributed by Lukas

The medium you choose determines the kind of message you will share to connect with your audience. And most of us use our analytical left brain approa...

How to Grow Your Brand Via Transmedia Storytelling

25 Feb 2019

Contributed by Lukas

The way we typically consume stories is how they are told — starting from the beginning to the finale. But it's important to realize that not all st...

How to Open Minds With Your Brand Story

18 Feb 2019

Contributed by Lukas

One of the most contentious issues among our political leaders is climate change, and the Green New Deal is furthering the conversation and the divide...

How Your Stories Can Unite Divided People

11 Feb 2019

Contributed by Lukas

Why is happiness elusive? Why can't it be as easy as knowing what makes you happy and doing exactly that? Think about it. Later, you'll come to realiz...

182: How Defense Attorneys Use Cinematic Storytelling to Secure Reduced Sentences

04 Feb 2019

Contributed by Lukas

In 1995, a convict of a federal drug case was given a reduced sentence of probation. Why? The judge saw a video of him taking care of his wife who was...

Why A Clear Brand Story Gets You Heard and Referred

28 Jan 2019

Contributed by Lukas

Back in 2013, I was working with different executives for the Sustainability Leadership Program for Arizona State University. I was one of three speak...

How to be an Authentic Brand Storyteller on Social Media

21 Jan 2019

Contributed by Lukas

This week, we're doing something different from the past 179 episodes. It's my turn to be on the hot seat and my guest, Wanita Z-Fourie, will be the o...

How to Draw out Your Genius With Visual Storytelling

14 Jan 2019

Contributed by Lukas

Have you ever been telling a story and your words failed you? And I don't mean that you didn't have a word for what you're thinking or feeling. Oh, no...

How Leadership Storytelling Will Build a Family Business

07 Jan 2019

Contributed by Lukas

Sometimes, what should be a source of pride, financial security, and wealth for the family becomes a source of heartache, dysfunction, and conflict. T...

The Power of Self-Narrative to Design Your Future

31 Dec 2018

Contributed by Lukas

This episode holds a special spot in my heart because my father, Keith Clinton Howell, passed away recently. We recorded this episode three days after...

The Seven Stories You Need to Tell to Sell

24 Dec 2018

Contributed by Lukas

Many sales and business professionals ask themselves questions every day. "How do I earn the trust of my audience?" "How can I become an effective sa...

How to Reframe Failure Into Stories of Success

17 Dec 2018

Contributed by Lukas

One of the most fearful words that has ever existed is "failure". It hinders even the most ardent dreamer from pursuing their dreams. This fact made ...

How to Find Your Storytelling Voice

10 Dec 2018

Contributed by Lukas

The actual aesthetic of our voices is something many of us have worried about at some point or another. We've all seen or heard a recording of ourselv...

How to Use Brand Storytelling for Guerrilla Marketing

03 Dec 2018

Contributed by Lukas

Richie Prynne, a young street performer (also known as a busker) formed CC Smugglers in his early twenties. He knew it was hard to make it as a band ...

How to Craft Your Brand Story to be Nimble

26 Nov 2018

Contributed by Lukas

As a business storytelling speaker, a customer relationship management (CRM) system is pretty important for me to organize my prospects. But I find my...

How Tiny Proverbs Have Huge Impact in Your Business Storytelling

19 Nov 2018

Contributed by Lukas

I love wordplay. You've heard me say things like, "storytelling is the Velcro of collaboration" or "an anecdote is the antidote". I'm just using the ...

How to Use Storytelling for Optimal Personal Performance

12 Nov 2018

Contributed by Lukas

Robert McKee once told me that our conscious mind is simply the P.R. department for our subconscious mind, where all of our real decisions are being ...

How To Advance Your Education and Life With Storytelling

05 Nov 2018

Contributed by Lukas

Storytelling is so highly relevant in elevating the skills and competence of professionals in their respective fields. Yet, why is no one in business ...

How to Develop Your Leadership Story

29 Oct 2018

Contributed by Lukas

There has always been a distinction between a commander and a leader. A commander gives instructions, delegates tasks, and implements orders. A leader...

For Want of a Story, the Democrats Kingdom will be Lost

22 Oct 2018

Contributed by Lukas

As the Kavanaugh hearing underscored, the Democrats still lack a focused, cohesive narrative on which to build their platform. Dr. Randy Olson, who ap...

How Truth Is Your Most Powerful Storytelling Element

15 Oct 2018

Contributed by Lukas

"One of the most important commodities in our industry is truth."   In a world where almost everyone's personal struggle revolves around the approva...

Business Storytelling Tips From Six STORYco Leaders

08 Oct 2018

Contributed by Lukas

Brand and business storytelling is all of the rage today. And for good reason. It works. But while most storytelling experts tell you to tell stories,...

Rare Story Sighting: Bigfoot in Brilliant Political Ad

28 Sep 2018

Contributed by Lukas

The primaries are approaching and we're inundated with the typical screeching political attack ads. But a surprising thing happens when you replace vi...

How to Create Memorable Moments that Spark Brand Stories

24 Sep 2018

Contributed by Lukas

40 years back, Forever Living was a scrappy startup operating from a garage. Today, it is a multi-billion dollar organization with a presence in 150 p...

How to Engage Your Narrative Mind

17 Sep 2018

Contributed by Lukas

Whether you are a multi-billion dollar business or a brave little startup, the struggle to connect with your audience is a difficult and often, unsuc...

How to Bring Clarity and Energy to Your Personal Brand Story

10 Sep 2018

Contributed by Lukas

As I've learned from my associates at Anecdote, character trumps credentials every time when you are trying to connect with people. But when looking f...

How a Purpose-Driven Brand Story Will Increase the Health of Your Organization

03 Sep 2018

Contributed by Lukas

In 2005, Clinica Adelante was an organization struggling to stay afloat. Today, they are a 500 employee-strong community health center serving more th...

#159: How to Share Your Brand Story Through Talk Triggers

27 Aug 2018

Contributed by Lukas

Word of mouth marketing is incredibly effective – if done the right way. A talk trigger or story starter is a tool that can be used by businesses to...

#158: Why Story Listening is More Powerful Than Storytelling

20 Aug 2018

Contributed by Lukas

  Everything starts and ends with listening. Ultimately, it's more about listening than storytelling. If you or your brand are telling a compelling s...

#157: Using Journey Maps to Tell Customer and Employee Stories

13 Aug 2018

Contributed by Lukas

How does a customer experience your brand? Do they leave an interaction feeling enlightened and empowered? Or do they leave feeling disconnected and d...

#156: How the Purpose-Driven Brand Story Will Propel You and Your Business

06 Aug 2018

Contributed by Lukas

Nowadays, businesses are starting to realize how truly vital it is to have a purpose-driven brand. That's because when your brand has a true purpose b...

#155: How to Use the Secret Language of Your Customer in Your Brand Storytelling

30 Jul 2018

Contributed by Lukas

Have you ever overheard a conversation between two teen girls gushing over the latest and greatest Kylie Jenner Lip Kit and you think to yourself "Wow...

#154: How to Leverage the Natural Forces in Your Business Storytelling

23 Jul 2018

Contributed by Lukas

There is a raw energy in narrative and evolved leaders use story to empower people a catapult them to action. But we often look just upon the surface ...

#153: How to Evolve as a Brand Storyteller

16 Jul 2018

Contributed by Lukas

What is it about TV shows, movies, or those viral Facebook videos that keep you glued to the screen? The answer is quite simple: story. And if you are...

#152: How to Make Your First TEDx Talk a Hit

09 Jul 2018

Contributed by Lukas

Jen Dille wears many hats, she is a mom of four and project manager for Sure Spark Marketing. But one of her more recent hats that she has picked up i...

#151: How to Use the Story Cycle™ to Become an Activist Brand

02 Jul 2018

Contributed by Lukas

In 2016, Avantpage, a language translation company, set out to give their already successful company a revamp. They wanted to start standing for more ...

#150: What You Can Learn From Red Bull's Virtual Reality Storytelling

25 Jun 2018

Contributed by Lukas

Parker Howell, award-winning virtual reality filmmaker and director of Red Bull's first stereoscopic first-person V.R. music video, shares his experie...

#149: How to Make Long-Form Story-Based Ads Work for You with Kylie Slavik

18 Jun 2018

Contributed by Lukas

Kylie Slavik, former slam poet gone "accidental digital marketer," shows you how long-form storytelling can generate millions of dollars for your clie...

#148: How to Find the Energy and Entertainment in Your Business Stories

11 Jun 2018

Contributed by Lukas

You grow up in school writing stories paying attention to the structure of the stories you're telling. But when it comes to business, you may need to ...