Business of Story
Episodes
#147 How to Use Your Brand Story to Stand Out in a Crowded, Distracted World
04 Jun 2018
Contributed by Lukas
Nick Westergaard, author of Brand Now: How to Stand Out in a Crowded, Distracted World, describes how to craft a brand story that will help you rise a...
#146: How Krispy Kreme Delights its Fans Through Digital Storytelling
28 May 2018
Contributed by Lukas
In 2011, Kelley O'Brien made an ironic transition: she left her career at a health agency to work for one of America's favorite guilty pleasures: Kris...
#145: Learn From the Pitch Queen How To Craft and Tell Your Compelling Brand Story That Sells
21 May 2018
Contributed by Lukas
The power of anecdote is so great that it has a momentum all its own. No matter how boring the facts are, with a compelling brand story, you feel like...
#144: How to Use Inspiration, Relatability and Suspense in Your Brand Storytelling
14 May 2018
Contributed by Lukas
By now, you know the importance of using inspiration, relatability in your stories. Still, it can be difficult to combine all three. Yet our guest, Mi...
#143: How Logic and Magic in Your Purpose-Driven Brand Storytelling can Change the World
07 May 2018
Contributed by Lukas
If you are a leader of a purpose-driven brand, then you appreciate the growing industry of sustainability. But many brands are still struggling with...
#142: How to Develop Your Business Strategy Story to Grow Your Brand and Your People
30 Apr 2018
Contributed by Lukas
Shawn Callahan, co-owner of Anecdote and co-creator of the Storytelling for Leaders and Storytelling for Sales deliberate practice programs, is an exp...
#141: How to Use Small-Batch Brand Storytelling to Connect People with Place
23 Apr 2018
Contributed by Lukas
We're all guilty of putting profits above people at some point in our lives. All too often, brand marketers forget that we're communicating with human...
#140: Legendary NPR Host of All Things Considered, Robert Siegel, Reveals how he Crafts his Stories
16 Apr 2018
Contributed by Lukas
recognize when a story isn't authentic. But many storytellers struggle to find a narrative that they think is engaging and effective without resorting...
#139: How to Balance Storytelling and SEO to Engage Your Biggest Content Marketing Audience
06 Apr 2018
Contributed by Lukas
In the age of the internet, we have endless story-sharing opportunities at our fingertips. With the click of a button, your brand story can be easily ...
#138: How to Use StorySpotting™ to Create Irresistible Brand Stories
31 Mar 2018
Contributed by Lukas
For many organizations, the hardest part of telling their brand story is finding it. We experience so much every day that it's often difficult to real...
#137: How to Use Your Personal Stories to Become a Super Connector in Business
25 Mar 2018
Contributed by Lukas
Every entrepreneur knows it's all about who you know. The universal truth is that running a business without help from friends is impossibly difficu...
#136: What You Can Learn From a Brand Storyteller Who Broke His Brain With Drugs
18 Mar 2018
Contributed by Lukas
Our subconscious mind is one of our greatest mysteries. Sigmund Freud believed that the conscious mind is only the tip of the iceberg, and the enormou...
#135: How to Connect Using Comedic Stories in Corporate Communications
11 Mar 2018
Contributed by Lukas
Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share. Emotional appeal ...
#134: How To Make Your Story Heard on Capitol Hill
04 Mar 2018
Contributed by Lukas
No matter what end of the spectrum you're on, politics is exhausting. In our world of fake news, Russian hacks, controversies, and conspiracies, the e...
#133: How to Simplify Your Brand Story With the 3-1-3 Method
25 Feb 2018
Contributed by Lukas
The classic elevator pitch is the best way to make someone not care about you. There's nothing more effective at making your audience fall asleep tha...
#132: How a Virtual Assistant Can Make Your Business Panic Proof
18 Feb 2018
Contributed by Lukas
Launching Business of Story two years ago at the young age of 55, I realized that I was the proverbial middle-aged-one-arm-paperhanger finding clients...
#131: How to Make Your Brand and Business Stories Retellable
11 Feb 2018
Contributed by Lukas
When I saw James Cameron's Titanic, I had a fairly good idea of how it would end. I knew the entire sequence of events of this historic voyage before ...
#130: How to Find the Value in Your Purpose-Driven Brand Story
04 Feb 2018
Contributed by Lukas
Businesses are quickly realizing the power of brand story marketing. When you have an authentic story with values your customers can relate to, your p...
#129: How to Grow Your Brand and Business Through Your Life Story
28 Jan 2018
Contributed by Lukas
There's only one way for someone to see through your eyes. When you listen to a story, a remarkable phenomenon occurs in your mind. Your brain begins...
#128: The Four Pillars of Story for Microsoft's Brand Storytelling
21 Jan 2018
Contributed by Lukas
You might not realize it, but right now you are in the middle of your own Hero's Journey. Your lifelong story of triumph, defeat, and resurgence has b...
#127: The Business Case for Purposeful Brand Storytelling
14 Jan 2018
Contributed by Lukas
When it comes to sharing your story, there is nothing more important than creating an authentic connection. In order for the audience to live vicariou...
#126: How to Tell Your Brand Story on Purpose With Social Media
07 Jan 2018
Contributed by Lukas
I just read a 2013 study on U.S. media consumption that said we consume 33 gigabytes of information per person consumer per day. That was five years a...
#125: How to Find Your Story to Create a New Beginning in 2018
31 Dec 2017
Contributed by Lukas
Throughout the past 124 episodes, we have focused on helping you craft, communicate and find your story to the best of your ability. Telling your own ...
#124: How to Turn Your Stories of Loss Into an Empowering Legacy
24 Dec 2017
Contributed by Lukas
How to Turn Your Stories of Loss Into an Empowering Legacy For those of us who have experienced a great loss or traumatic event, waking up the next da...
#123: How to Tell Brand Stories on Purpose that Resonate with Your Audiences
17 Dec 2017
Contributed by Lukas
We all know that story brand marketing is more than just selling your product. It's about creating an unbreakable bond between your customers and your...
#122: How A Hollywood Veteran Saved a Symphony With A Purpose-Driven Brand Story
10 Dec 2017
Contributed by Lukas
Telling the right story can help you in every situation. Even if you're a novice who's transferred into a completely new field, the ability to create ...
#121: How Blueriver Interactive Found the Flow in Their Brand Story
03 Dec 2017
Contributed by Lukas
How can you rise above your competition in an oversaturated market? We've all found ourselves in competition with similar brands. These competitors ar...
#120: The Magic Words That Make Your Business Storytelling More Persuasive
26 Nov 2017
Contributed by Lukas
There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good re...
#119: How REI's #OptOutside Campaign Reflects a Powerful Brand Purpose
19 Nov 2017
Contributed by Lukas
Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of...
#118: How to Become a Storytelling Warrior
12 Nov 2017
Contributed by Lukas
When you're presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your ide...
#117: How to Balance Your Family and Business Stories to Create Healthy Growth
05 Nov 2017
Contributed by Lukas
What if the company you ran was recognized with the prestigious "Best Places to Work" award, but life at home was not what it could be? Would you chan...
#116: How To Use Business Storytelling To Move You From Heretic To Hero
29 Oct 2017
Contributed by Lukas
Only when faced with a great adversary does our true character show. Modern humans rarely find themselves in such a situation, many never will. But ...
#115: How to Speak More Creativity in Your Business Storytelling
22 Oct 2017
Contributed by Lukas
We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius t...
#114: Sonic Storytelling: How to Create A Legendary Brand With The Power of Sound
15 Oct 2017
Contributed by Lukas
Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it...
#113: The Secrets to Creating Successful and Profitable Online Courses
08 Oct 2017
Contributed by Lukas
When you become proficient in your field, you'll find people coming to you for your expert's knowledge. In fact, often your ability to educate peers o...
#112: How to Sell Without Feeling Salesy with Your Brand Stories
01 Oct 2017
Contributed by Lukas
We all have tremendous difficulty making a request. It's a humbling experience for everyone; you're exposing your vulnerability to a person who has wh...
#111: How to Tell Your Story with Immersive Virtual Reality
24 Sep 2017
Contributed by Lukas
On Wednesday, August 30, I toppled out of bed with vertigo. I've never experienced it before. I sat up in bed, flopped my feet on the floor and away I...
#110: Movie Storytelling Secrets To Make Your Business Presentations Epic
17 Sep 2017
Contributed by Lukas
PowerPoints are a unique medium; they have the incredible ability to bore your audience to death. Bullet points, stats, and slides with a hundred word...
#109: How Open Are You To The Impact Your Brand Story Can Make In the World?
10 Sep 2017
Contributed by Lukas
We often forget that success is not measured in money. We work for years to become wealthy, but lose sight of what is truly important. Capital is not ...
#108: How To Use Story To Connect With The Kid In All Of Us
03 Sep 2017
Contributed by Lukas
Often, it's incredibly difficult to connect with your audience. We've all been in that frustrating position. It's not easy to find the common ground t...
#107: Using Story To Evolve a Dream Job Into Your Dream Life
27 Aug 2017
Contributed by Lukas
Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? Our guest this week is Annie Franceschi, f...
#106: How You Can Achieve Hyper Growth With a Simpler Business Story
20 Aug 2017
Contributed by Lukas
You know the feeling of being overwhelmed in business. We focus on growth, and soon find ourselves with an over complicated business, lacking a clear ...
#105: How to Connect With Gen. Z's With Your Story Marketing
13 Aug 2017
Contributed by Lukas
Jesse Kay is one of New Jersey 's most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to c...
#104: How to Produce Irresistible Explainer Videos In Your Story Marketing
06 Aug 2017
Contributed by Lukas
You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain i...
#103: Owning Your Origin Story to Make a Personal Impact On the World
30 Jul 2017
Contributed by Lukas
Every day a story is told on social media that reaches tens of millions of people. These stories are not big budget films or complex advertising campa...
#102: Using the Story Cycle to Tell Your Story on Purpose
23 Jul 2017
Contributed by Lukas
My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most o...
#101: How to Tell Stories on Purpose to Grow Revenue and Amplify Your Impact
16 Jul 2017
Contributed by Lukas
I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects...
#100: How to Step Up Your Leadership Game With Storytelling
09 Jul 2017
Contributed by Lukas
In order to become the best leader you can be, it's critical to give your team a call to something bigger. The best leaders can tap into the audience'...
#99: Embracing a Survival Mindset in Your Brand Storytelling
02 Jul 2017
Contributed by Lukas
Have you ever felt the terror of being totally lost? In business, we prepare for everyday problems and stick to our established plan. But when the une...
#98: How A Focused Brand Story Will Help You Standout from the Crowd
25 Jun 2017
Contributed by Lukas
Our goal with Business of Story is to help you create your brand, and in the process, we have fine-tuned our own story crafting procedure. The workboo...
#97: How to Play Bigger and Dominate a Category
18 Jun 2017
Contributed by Lukas
Most people believe that the best product wins. That used to be true when consumers had fewer choices. But today we have abundant competing products ...
#96: Story Tell Like a Boss with Your Vlog
11 Jun 2017
Contributed by Lukas
It's not too difficult to get your story out there. There are myriad social media platforms that streamline your content creation process. But, with h...
#95: The Power of the Parable for Your Business
04 Jun 2017
Contributed by Lukas
What if I were to tell you that the most crucial aspect of a successful business was not actually profit gain? Would you be willing to believe that a ...
#94: How Stories Truly Connect Humans In Today's World of False Connectedness
28 May 2017
Contributed by Lukas
There are dozens of crucial factors to think about when talking to your audience. Anything and everything in your message should be carefully consider...
#93: Life and Death Leadership Storytelling From A Polar Explorer
21 May 2017
Contributed by Lukas
What do you think is the most valuable survival tool in an arctic expedition? A nice winter coat? Snowshoes? Warm hat? For a 900 mile trek through...
#92: How to Use Story Marketing to Make Movements Happen
14 May 2017
Contributed by Lukas
The world of brand marketing is changing rapidly. Ad campaigns don't work like they used to. Because brands are no longer the storytellers. They're th...
#91: How To Define Your Most Fascinating Story
07 May 2017
Contributed by Lukas
How would you go about creating a brand story for a person? Would you be able to sell an individual's personal story or even your own? We at Business ...
#90: How Stories Drive Epic Performance
30 Apr 2017
Contributed by Lukas
In March, The Virgin Group honored storytelling month on its website because Richard Branson believes that the strength and ability to tell stories ef...
#89: Why You Must Move from Adverbs to Adventures in Your Story Marketing
22 Apr 2017
Contributed by Lukas
Your customers don't want to hear about what you make. They want a story about what you make happen. That's why Robert Rose urges you to transform y...
#88: How 3 Social Media Storytellers Use Video, Visuals, and Vitality in Story Marketing
16 Apr 2017
Contributed by Lukas
One thing we can all agree on is that the digital world is a dynamic place to tell our stories. Never in the history of advertising and marketing ha...
#87: How a Christmas tree provides the framework for great story marketing
09 Apr 2017
Contributed by Lukas
On this show, we'll cover how data-driven campaigns are killing the Democratic Party and how you can keep it from happening to your brand. Joining us...
#86: How to Use Story Marketing to Sell a Ton of Socks
02 Apr 2017
Contributed by Lukas
Today we are investigating how you can use story marketing to turn a commodity into commotion. We're talking about elevating a fairly banal item, lik...
#85: How to Use Business Storytelling to Fill Your Sales Funnel
26 Mar 2017
Contributed by Lukas
Joel Capperella joins us on Business of Story; and today, we talk about why you must recognize and tap into the dramatic nature of what's actually hap...
#84: Finding Common Ground With Your Audiences
19 Mar 2017
Contributed by Lukas
We've all found ourselves in situations where we are at odds with an audience. For example, trying to launch an internal initiative in a corporate e...
#83: How to Give Your Audiences a Story They Can't Resist
12 Mar 2017
Contributed by Lukas
With the always-on interwebs, I believe that ADHD is now a communicable disease. And, guess what? We are all the viruses. So, how do you get your bran...
#82: How to Focus Your Story to Grow Your Brand
05 Mar 2017
Contributed by Lukas
It's often thought that keeping a business's focus more general is a positive way to stay open to more business. But in reality, generalizing actually...
#81: Get Vulnerable in Your Stories to Set Your Presentations on Fire
26 Feb 2017
Contributed by Lukas
When creating presentations to communicate data within your organization, it can be tempting to focus on just the data and perhaps try and fit too mu...
#80: How to Call Your Audience to Action Through Storytelling
20 Feb 2017
Contributed by Lukas
Joel Bach, Co-Creator and Executive Producer of Years Living Dangerously, joins the Business of Story Podcast to talk about documentary filmmaking, gr...
#79: How to Plan Your Presentations for Effective Results
13 Feb 2017
Contributed by Lukas
Janine Kurnoff, Founder of The Presentation Company, joins the Business of Story Podcast to discuss how to build your storytelling muscle, four primar...
#78: How to Bring Adventure To Your Brand Through Storytelling
06 Feb 2017
Contributed by Lukas
Nick Gray, Founder of Museum Hack, joins the Business of Story Podcast to discuss the three 'G's he uses to measure success, how to connect with mille...
#77: How to Create Stories to Engage Millennials With Your Brand
30 Jan 2017
Contributed by Lukas
Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations,...
#76: How to Make Amazing Videos to Tell Your Brand Story
23 Jan 2017
Contributed by Lukas
Julian Mather, Founder of Tailor Made Career, joins the Business of Story Podcast to discuss three-act structure, how he went from sniper to filmmaker...
#75: Survival of Fittest: Why Darwinism in Storytelling Matters
16 Jan 2017
Contributed by Lukas
Jayde Lovell, Founder and CEO at ReAgency, joins the Business of Story Podcast to talk about her personal journey through science and marketing, the n...
#74: How to Wake Up Your Inner Entrepreneur
09 Jan 2017
Contributed by Lukas
Michael Gerber, Founder and Author at Michael E. Gerber Companies, joins the Business of Story Podcast to discuss how to reignite the entrepreneur ins...
#73: How Rewriting Your Inner Story Can Change the World
02 Jan 2017
Contributed by Lukas
Samantha Bennett, Founder of The Organized Artist Company, joins the Business of Story Podcast to discuss setting goals, how to follow through, and ho...
#72: Differentiate Your Brand Story by Cultivating Some 'Wow'
26 Dec 2016
Contributed by Lukas
JD Dwyer, Founder of the Institute of Wow, joins the Business of Story Podcast to discuss his five steps to building a 'wow' factor into your advertis...
#71: How Popular Culture Affects the Way We Tell Stories
19 Dec 2016
Contributed by Lukas
LeRoy Ashby, Professor and Author, joins the Business of Story Podcast to talk about the shifting reality of the news, the similarities between P.T. B...
#70: How to Rewire Your Mental Patterns to Rewrite a More Powerful Personal Story
12 Dec 2016
Contributed by Lukas
Melanie Benson, Professional Trainer and Coach, joins the Business of Story Podcast to discuss why you must shift your mindset to change your habits, ...
#69: Unleash Your Story Creativity With the Power of Improv
05 Dec 2016
Contributed by Lukas
Brian Palermo, Actor and Author, joins the Business of Story Podcast to talk about the core principles of improv, relaxing into your creativity, and f...
#68: 3 Big Things You Can Do Right Now to Jumpstart Your Business
28 Nov 2016
Contributed by Lukas
John Jantsch, Founder and President of Duct Tape Marketing, joins the Business of Story Podcast to discuss strategies behind getting your story heard,...
#67: How to Use Economic Storytelling to Make Your Marketing More Audacious
21 Nov 2016
Contributed by Lukas
Stu Heinecke, President and Founder of Cartoon Inc., joins the Business of Story Podcast to talk about how to tell stories economically, the importanc...
#66: Brander in Chief: Dr. Randy Olson Explains the Power of Trump's Narrative Intuition
14 Nov 2016
Contributed by Lukas
Randy Olson, Author and Independent Filmmaker, joins a special Business of Story Podcast to talk about how Trump intuitively utilized a surprisingly s...
#65: Why Conflict Resolution is at the Center of Compelling Brand Storytelling
07 Nov 2016
Contributed by Lukas
Buddy Scalera, Senior Director Content Strategy at The Medicines Company, joins the Business of Story Podcast to discuss visual storytelling, understa...
#64: Now is the Time to Dive Into Live Video Streaming for Brand Storytelling
31 Oct 2016
Contributed by Lukas
Kate Volman, Digital Marketing Strategist, joins the Business of Story Podcast to talk about everything you need to know about live video streaming fo...
#63: Three Story Crafting Tips to Build Enterprises and Grow Bigger Businesses
24 Oct 2016
Contributed by Lukas
Brian Scudamore, Founder and CEO of 1-800-Got-Junk, joins the Business of Story Podcast to discuss the power of a painted vision, finding the right em...
#62: 6 Attributes of Compelling Stories that Sell
17 Oct 2016
Contributed by Lukas
Paul Smith, Author, Speaker, and Consultant, joins the Business of Story Podcast to talk about our need for narrative, why stories are more compelling...
#61: The Four C's to Building Employee Advocacy Through Storytelling
10 Oct 2016
Contributed by Lukas
Shane McLaughlin, Senior Manager of Content and Social Strategy at Walmart, joins the Business of Story Podcast to delve deep into the four main kinds...
#60: How to Use Brand Story for Crisis Management
03 Oct 2016
Contributed by Lukas
Melissa Agnes, Crisis Management Strategist at Agnes + Day Inc., joins the Business of Story Podcast to talk all about crisis management and how ownin...
#59: How to Make Your Brand Story Your Customers' Story
26 Sep 2016
Contributed by Lukas
Mike Martin, Vice President of Operations at Brokk Inc., joins the Business of Story Podcast to discuss controlling your story, knowing your customers...
#58: How Finding Your Story Can Set You Free
19 Sep 2016
Contributed by Lukas
Jennifer Keitt, Host of The Jennifer Keitt Show, joins the Business of Story Podcast to discuss owning your own story, the importance of fighting comp...
#57: How to Inspire Customers to Tell Your Brand Story
12 Sep 2016
Contributed by Lukas
Michael Stelzner, Founder and CEO of Social Media Examiner, joins the Business of Story Podcast to talk about why creating fantastic events builds you...
#56: How 16 Characteristics of Greatness Apply to Storytelling
05 Sep 2016
Contributed by Lukas
Don Yaeger, Author and Speaker, joins the Business of Story Podcast to discuss how empathy is the core of compelling storytelling, why questions are k...
#55: How to Build a More Human Brand Story
29 Aug 2016
Contributed by Lukas
Bryan Kramer, Author and CEO at PureMatter, joins the Business of Story Podcast to discuss the consistency of change in marketing, the importance of h...
#54: How to Harness the Visceral Power of Visual Storytelling
22 Aug 2016
Contributed by Lukas
Taj Forer, Co-founder and CEO at Fabl, joins the Business of Story Podcast to reveal how the growing accessibility of visual production has changed ma...
#53: How to Use Archetypes to Create Deeper Customer Connections
15 Aug 2016
Contributed by Lukas
Margaret Mark and Carol Pearson, Marketing Archetype Experts, join the Business of Story Podcast to talk about what archetypes are, why we all resonat...
#52: How to Combine the Science of Data with the Art of Storytelling to Create Meaningful Customer Experiences
08 Aug 2016
Contributed by Lukas
Greg Chapman, Co-founder and CMO at The Pocket Suite, joins the Business of Story Podcast to talk about creating meaningful surveys to understand your...
#51: How to Create Stories That Resonate
01 Aug 2016
Contributed by Lukas
Joe Pulizzi, Founder of the Content Marketing Institute, joins the Business of Story Podcast to share how to write for your audience, the importance o...
#50: The Secret to Developing a Thriving Business
25 Jul 2016
Contributed by Lukas
Jenny Beres, Freelance Copywriter and Coach, joins the Business of Story Podcast to reveal that being yourself lets your business thrive, it's bold to...
#49: Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing
18 Jul 2016
Contributed by Lukas
Ann Handley, Chief Content Officer at MarketingProfs, joins the Business of Story Podcast to share her long writing process, the rewards of taking ris...
#48: Top Tips from a Humor Columnist on How to Tell Better Brand Stories
11 Jul 2016
Contributed by Lukas
Erik Deckers, author and humor columnist, joins the Business of Story Podcast to discuss how to improve your writing skills by adding humor, understan...