Creatives Rule the World
Episodes
EP297: How to Unlock More Creativity (and Prosperity) in Your Business with Patricia Lohan
13 Apr 2021
Contributed by Lukas
Patricia Lohan shares how the power of feng shui can help you unlock your creativity and turn your home into a magnet for attracting prosperity into y...
EP296: How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer
06 Apr 2021
Contributed by Lukas
Patrice Poltzer dissects some of the big brand secrets about making great video content that applies to small businesses, too. Follow Patrice on In...
EP295: How to Balance Motherhood and Business with Damona Hoffman
30 Mar 2021
Contributed by Lukas
Dating coach, entrepreneur, and mother of two, Damona Hoffman, talks about the joys and challenges of being a busy entrepreneur and parent. Follo...
EP294: How to Become an Online Sales Master with Virtual Events
23 Mar 2021
Contributed by Lukas
When you learn how to make sales online, you better prepare your business for anything the world throws at you. Resource: Virtual Trunk Shows That ...
EP293: 7 Ways to Use Video Marketing in Your Jewelry Business
16 Mar 2021
Contributed by Lukas
Marketing director and actor Alison Haselden talk through video marketing opportunities for brands who want to stay ahead of the noise and connect wit...
EP292: Showing up Online with Authenticity with Jessica Zweig
09 Mar 2021
Contributed by Lukas
Jessica Zweig gets real about how to come out from behind the scenes and build a personal brand that’s true to you and your audience. Follow J...
EP291: 3 of My Favorite Simple Strategies to Turn Offline Customers into Online Buyers
02 Mar 2021
Contributed by Lukas
My favorite grassroots marketing strategies for jewelry and creative product designers. Train Your Customers To Buy From You Online - Waitlist H...
EP290: How to Overcome Creative Blocks and Get Into Flow State with Dan Clark
23 Feb 2021
Contributed by Lukas
CEO of Brain.FM, Dan Clark, shares insight into how to unlock your flow state and get more done in less time. Follow Dan on Instagram! https://...
EP289: 5 Tips for Jewelry Designers to Write Emails That Convert
16 Feb 2021
Contributed by Lukas
Our very own Marketing Director, Alison Haselden, shares 5 tips to help you create emails that convert for your jewelry business. Follow Alison ...
EP288: Do Less in 2021 with Kate Northrup
09 Feb 2021
Contributed by Lukas
Kate Northrup talks about leaning into your “seasons” in business to create a personal and professional life that's based on presence, meanin...
EP287: Ask Me Anything About Your Jewelry Business
02 Feb 2021
Contributed by Lukas
I hosted a live Q&A for designers and makers trying to grow their creative businesses. Here are some of the highlights. The Ultimate Online Mar...
EP286: Before & After Laying the Foundation: Hear from 4 Students
26 Jan 2021
Contributed by Lukas
Four successful Laying the Foundation grads talk about how they’ve transformed their businesses with the help of expert coaching. Follow Nicole o...
EP285: How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner
19 Jan 2021
Contributed by Lukas
Founder of Jammin Hammer Jewelry, Alyssa Miner, was able to double her sales from 2019 to 2020 by tweaking a few very simple things. Follow Alyssa ...
EP284: 5 Reasons Your Marketing Isn’t Working with Alison Haselden
12 Jan 2021
Contributed by Lukas
I sit down with our very own Marketing Director, Alison Haselden, to talk about 5 reasons your marketing isn’t working. Follow Alison on Instagra...
EP283: Our Top 5 Marketing Strategies for 2021
05 Jan 2021
Contributed by Lukas
The top 5 must-have online marketing strategies for jewelry and creative product brands as we head into 2021. Marketing Makeover Challenge https:/...
EP282: How to Find Your North Star & Align with What Matters
28 Dec 2020
Contributed by Lukas
Jason Ayers reveals some of the guidance and strategies he uses to help business owners seek alignment in their business on a number of different leve...
EP281: 7 of My Fave Books for Holiday Downtime Reading Pleasure
22 Dec 2020
Contributed by Lukas
I wanted to take a break from all the serious stuff we’ve been talking about lately and nerd out on some of my favorite books for creatives and entr...
EP280: 3 Tips to Set Boundaries Between Work and Personal Life
14 Dec 2020
Contributed by Lukas
When your work is your passion, it’s so easy for the boundaries between your work life and your personal life to become blurred. Here are 3 importan...
EP279: 8 Ways to De-stress This Holiday Season
07 Dec 2020
Contributed by Lukas
Take a break from constantly running through the mental to-do list in your head, and let’s talk about 8 simple ways you can reduce your stress and s...
EP278: How to Use Text Message Marketing to Make More Sales
30 Nov 2020
Contributed by Lukas
With open rates as high as 98%, what’s keeping you from launching an SMS text message marketing campaign? Marketing That Matters FREE Masterclass...
EP277: Conversations and Community Building on Social with Laura Milne and Betsy Milne from Luscious Hustle
23 Nov 2020
Contributed by Lukas
Laura Milne and Betsy Milne are a transformational business and branding coaches, podcast hosts, and creators behind the growing tribe and coaching br...
EP276: The Evolution of a Creative + BIJULES Incubator with Jules Kim
16 Nov 2020
Contributed by Lukas
From designing golden pasties for Cardi B to mentoring up-and-coming designers, Jules Kim of Bijules does it all. Follow BIJULES on Instagram! http...
EP275: How to Improve Your Website Conversions with Reese Spykerman
10 Nov 2020
Contributed by Lukas
Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Reese Spykerman is here to change th...
EP274: Here's What to Focus On to End the Year Strong
02 Nov 2020
Contributed by Lukas
EP273: 3 Ways to Identify If Your Marketing is Working or a Waste of Time
12 Oct 2020
Contributed by Lukas
When you identify which parts of your marketing are working and which parts aren’t, you’ll free up more time by eliminating the aspects of your wo...
EP272: Leadership Marketing with Lacy Boggs
05 Oct 2020
Contributed by Lukas
How do you design a content marketing strategy that fits your brand, draws in your customers, and stands out in a saturated industry? Lacy Boggs has t...
EP271: The BIPOC Open Letter with Angely Martinez
29 Sep 2020
Contributed by Lukas
How one outspoken designer is uniting the jewelry industry and pushing for change. You won’t want to miss this inspiring interview with Angely Marti...
EP270: 3 Ways to Test Your Black Friday Offer Before Cyber Weekend
21 Sep 2020
Contributed by Lukas
Now is the time for you to get ahead of your Cyber Weekend promotion to make sure it goes off without a hitch. The Ultimate Holiday Sales Machineht...
EP269: From the Streets of Soho to Scaling Online with Lorraine West
14 Sep 2020
Contributed by Lukas
What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. Follow Lorraine on Instagram! https://www.instag...
EP268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year
08 Sep 2020
Contributed by Lukas
Today’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend. BIPOC Mentorship Program https://...
EP267: 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales
31 Aug 2020
Contributed by Lukas
Need new creative ways to engage your customers online this holiday season? Here are 7 ideas for virtual trunk shows to get you started. The BIPOC ...
EP266: The "No-Discount' Abandoned Cart Email Sequence with Chris Orzechowski
24 Aug 2020
Contributed by Lukas
Chris Orzechowski reveals three email marketing strategies that basically make you free money. Follow Chris on Instagram! https://www.instagram.com/...
EP265: Responsibility in Sourcing with Brandee Dallow
17 Aug 2020
Contributed by Lukas
The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? After years of ...
EP264: Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman
11 Aug 2020
Contributed by Lukas
Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit, to working 6 hour days and building a 7-figure bu...
EP263: How to Work With Your Partner or Spouse in Your Company with Jess VanDen
04 Aug 2020
Contributed by Lukas
Is running a business with your spouse a good idea? Who better to answer this question than Jess VanDen, a jewelry designer and business coach who run...
EP262: From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner
27 Jul 2020
Contributed by Lukas
Can you actually replace your full-time income with your creative side hustle? That’s exactly what Gitti Lindner did with Cinder Ceramics, and she’...
EP261: Visionary Habits that Create Quick Momentum
20 Jul 2020
Contributed by Lukas
You’re a creative visionary. But are you acting like one? These are the 5 steps that will help you establish visionary habits to get your business e...
EP260: 3 Key Metrics to Supercharge Your Online and E-Commerce Sales
13 Jul 2020
Contributed by Lukas
What would it take to make at least one sale on your website every single day? These are the 3 key metrics you need to measure (and boost!) to superch...
EP259: How to Crash Your Business to Reach Your Goals
06 Jul 2020
Contributed by Lukas
Do you want to improve your metrics? Listen to the full episode above for a list of best practices that will help you boost those numbers! Register...
EP258: Birthday Episode - Change Your Story with Jason Ayers
29 Jun 2020
Contributed by Lukas
I wanted to do things a little differently this week, something that aligns with our goals to continuously improve as a brand. I invited my man Jason...
EP257: How To Makeover Your Home Office for More Productivity
22 Jun 2020
Contributed by Lukas
Whether you’re working from home for the first time or trying to improve your established home office habits, this is the episode for you. Finding y...
EP256: Core Values and How to Position Your Brand to Align with Values
15 Jun 2020
Contributed by Lukas
I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too. So...
EP255: From Burnout to Business Bliss wtih Jennifer Dawes
01 Jun 2020
Contributed by Lukas
What happens when you’re doing the thing you're supposed to love but the stress of it is taking a toll on your personal life? Business burnout ...
EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma
25 May 2020
Contributed by Lukas
How do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom ...
EP253: Mind Blowing Success Stories to Inspire You
18 May 2020
Contributed by Lukas
What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create ant...
EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau
11 May 2020
Contributed by Lukas
Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise. She sells striking hig...
EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain
04 May 2020
Contributed by Lukas
Adaptation, creativity, and collaboration have been key to the success of our very own SOS coach, Ana Maria Andricain. She’s no stranger to pivot...
EP250: How to Navigate Closures in Your Brick and Mortar Retail Store
27 Apr 2020
Contributed by Lukas
In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of onli...
EP249: Overcoming Anxiety and Taking Calculated Risks During Covid with Sarah McAleer
20 Apr 2020
Contributed by Lukas
Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. Meet Dr. Sarah McAleer, a jeweler and l...
EP248: 6 Online Sales Strategies Working Now
13 Apr 2020
Contributed by Lukas
I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. We’re creatives - we excel at thinking outside the box and f...
EP247: Stop Checking Your Likes with Susie Moore
06 Apr 2020
Contributed by Lukas
It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She...
EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society
01 Apr 2020
Contributed by Lukas
Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a secon...
EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying
30 Mar 2020
Contributed by Lukas
“Shows are cancelled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over th...
EP244: Financial Aid and Business Resources for Designers, Makers and Artists
24 Mar 2020
Contributed by Lukas
The Coronavirus situation has majorly disrupted people’s livelihoods all over the world, and small businesses have been hit the hardest. It’s a...
EP243: Don't Panic - Here's What to Do NOW to Save Your Jewelry Business During the Corona Virus Pandemic + Q&A with Tracy & Robin
23 Mar 2020
Contributed by Lukas
We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a communit...
Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty
18 Mar 2020
Contributed by Lukas
Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talke...
Bonus Episode #1: Your Jewelry and Product Business in the Face of Uncertainty with Jason Ayers
16 Mar 2020
Contributed by Lukas
It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are. Things will ...
EP242: Becoming a Private Jeweler with Stephanie Gottlieb
09 Mar 2020
Contributed by Lukas
Do you ever stalk other jewelry designers on Instagram? Yeah… I confess! It was no wonder that after stalking this designer’s IG that I want...
EP241: Growing an Omnichannel Business with Carbon and Hyde
02 Mar 2020
Contributed by Lukas
Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Oren founded the high-en...
EP240: How to Polarize to Magnetize with Your Branding
24 Feb 2020
Contributed by Lukas
Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Pe...
EP239: How to Use Snail Mail to Grow Your Sales with Miriam Schulman
17 Feb 2020
Contributed by Lukas
When was the last time you got something fun in the mail from a brand you like? The truth is, not a lot of companies are sending out snail mail anymor...
EP238: Ask Me Anything Episode: Questions From Our SOS Students
10 Feb 2020
Contributed by Lukas
What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out - and answer them! I ...
EP237:Why I Care So Much About Your Jewelry Business
04 Feb 2020
Contributed by Lukas
Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why do you care whether my jewelry business fails ...
EP236:Laser Coaching + Celebrating Our Students' Successes
28 Jan 2020
Contributed by Lukas
Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting things to be different because they’...
EP235: What's Working NOW to Market Your Jewelry Business in 2020
21 Jan 2020
Contributed by Lukas
I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling you this to discourage you. On the cont...
EP234: Top Business Questions From The Metalsmith Society Answered
14 Jan 2020
Contributed by Lukas
The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that. ...
EP233: Simple Steps to Accelerate Your Sales in 2020
07 Jan 2020
Contributed by Lukas
Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us designers) because it’s an opportunity for...
EP232: Your Money Story & How It's Fueling or Stifling Your Success
31 Dec 2019
Contributed by Lukas
What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you - though you may not even realiz...
EP231:Top 7 Business Lessons from 2019
24 Dec 2019
Contributed by Lukas
Let Go of Stories that Hold You Back Sometimes you hold on to stories about the world and your place in it that hold you back from our true potential....
EP230: Chicago Responsible Jewelry Conference Recap with Jess Gebauer
17 Dec 2019
Contributed by Lukas
Have you ever thought about the impact your brand has on the environment and in communities around the globe? There’s a shift happening in the jewel...
EP229: How to Know When It's Time to Do the Work to Ask for Help
10 Dec 2019
Contributed by Lukas
1) You Feel Overly Defensive of Your Biz Someone asks a critical question about your business or offers constructive feedback, and you immediately sna...
EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It.
03 Dec 2019
Contributed by Lukas
Do you ever feel like you’re trying to do everything at once? This is a problem. When you’re trying to run a business and handle everything by you...
EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice
26 Nov 2019
Contributed by Lukas
In the six months since Peggy Houchin, the designer behind Peggy Houchin Jewelry started Laying the Foundation, she’s increased her online following...
EP226: The Desired Brand Effect – Here's How to Use It In Your Business
19 Nov 2019
Contributed by Lukas
Authentic Connection I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is sh...
Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live
12 Nov 2019
Contributed by Lukas
I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale! The girl made $7,000 in just two...
Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days
05 Nov 2019
Contributed by Lukas
I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things...
EP223: Don't Keep Your Day Job with Cathy Heller
29 Oct 2019
Contributed by Lukas
EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss
22 Oct 2019
Contributed by Lukas
Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you...
EP221: The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville
15 Oct 2019
Contributed by Lukas
Running a business is a full-time job. There’s so much to keep track of, and it takes serious focus to stay on top of everything. Now imagine runnin...
EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer
08 Oct 2019
Contributed by Lukas
If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without havin...
EP219: Top 10 Takeaways of Our SOS Live Retreat (Success Stories with Designers)
01 Oct 2019
Contributed by Lukas
I am just beaming today, m’dear! My team and I just wrapped up our quarterly SOS Live Retreat in NYC… and it was incredible! When I was just getti...
EP 218: The Biggest Website Design and Conversion Mistakes Jewelry Designers Make and How to Fix Them
24 Sep 2019
Contributed by Lukas
Have you ever noticed that grocery store layouts are all pretty much the same? The bakery is near the front, where you’re met with the comforting a...
EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill
17 Sep 2019
Contributed by Lukas
I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Tu...
EP216: Why Selling at Shows Might be Killing Your Business
10 Sep 2019
Contributed by Lukas
We both know that selling at shows can be back-breaking work, m’dear. And it doesn’t get easier as you get older… trust me. Plus, what would hap...
EP215: Exactly what to Do, Ditch, or Delegate to Scales your Sales
03 Sep 2019
Contributed by Lukas
What makes a jewelry designer successful? Is it talent? Hard work? Luck? Not even close! If being talented and working hard was all it takes to make i...
Best of Series EP90: 10 Content Creation Ideas to Promote Your Next Jewelry Collection Launch
27 Aug 2019
Contributed by Lukas
Are you struggling to come up with content ideas for your brand? I’m here to help… When someone buys from you, it’s your chance to build a relat...
Best of Series EP87: How to Build an Email List for Your Jewelry E-Commerce Business
20 Aug 2019
Contributed by Lukas
Ever wonder how you’re supposed to convert people who land on your website into actual paying customers? There’s so much talk about getting more w...
Best of Series EP84: The #1 Way to Get More Traffic to Your Jewelry Website
13 Aug 2019
Contributed by Lukas
Slowly but surely, summer is winding down… In our industry, the summer season is often one of plans and strategy. With the busy holidays ahead, I’...
EP213: Want to Make $100K Salary as a Jewelry Designer? Here's what it takes...
06 Aug 2019
Contributed by Lukas
For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I ...
EP212: How to Get People to Open Your Emails with Tarzan Kay
30 Jul 2019
Contributed by Lukas
Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This wee...
EP211: Taking Responsibility in Sourcing to the Next Level with Meri Geraldine
23 Jul 2019
Contributed by Lukas
I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Me...
EP210: How to Recession Proof Your Business
16 Jul 2019
Contributed by Lukas
Today’s topic is very close to my heart: recession-proofing your business. If you’ve listened to my story, you know my first business got wiped ou...
EP209: How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup
09 Jul 2019
Contributed by Lukas
I’m beyond stoked about this week’s topic because it's something the Flourish & Thrive Academy community knows all about… FEAR. Being a...
EP208: What it REALLY Takes to Go From $50K to $1 Million in Revenue
02 Jul 2019
Contributed by Lukas
It’s birthday season here at Flourish & Thrive Academy lately! If you didn’t know, our company is turning 7 this week! And we just passed Robi...
EP207: How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner
25 Jun 2019
Contributed by Lukas
Have you felt like you’re ready to scale your business for a while – but every time you think of getting started you just freeze up?? This is all ...
EP206: How to Transform Your Website Homepage to Make More Sales
18 Jun 2019
Contributed by Lukas
Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and h...
EP205: Where do your diamonds and gemstones come from?
11 Jun 2019
Contributed by Lukas
As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to ...
EP204: How to Elevate Your Brand with Packaging
04 Jun 2019
Contributed by Lukas
Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers...
EP203: What YOU Need to Know in 2019 About the Current Wholesale Climate
28 May 2019
Contributed by Lukas
This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in ...
EP202: How to Lean into Your Creative Brilliance to Build a Better Business
21 May 2019
Contributed by Lukas
The amazing thing about designers is we’re each so unique… It's so cool how you don’t have to be a certain way to succeed in this industry....