Send us a textIn this episode of Estate Agency X, Mark Burgess and Rob Brady welcome Stephen Geer, co-director of RedRoots Property, as he shares his inspiring journey from healthcare to estate agency. Along with his brother Matt, Stephen has successfully transformed their family-run business into a key player in the Yorkshire market, using strategies like video marketing and a fresh approach to off-market properties to stand out in an increasingly competitive landscape.Stephen discusses the importance of blending financial performance with a strong company culture, highlighting how this balance has been vital to their success. He reflects on the challenges of onboarding new partners, particularly through the experiences of Laura and Ben, showing how a supportive, values-led approach can break away from traditional perceptions of estate agents. By focusing on genuine relationships and community, RedRoots have built a team that cares deeply about its clients, rather than simply chasing the next deal.The conversation also explores the tools and innovations shaping the next generation of estate agencies. Stephen explains how RedRoots are making use of advanced systems and marketing techniques designed to enhance the customer journey, ensuring that both agents and clients feel fully supported. Looking ahead, Stephen shares his vision for growing the business through strategic partnerships, while maintaining their focus on cultural integrity and exceptional client service.If you’re an agent who’s looking to create a business that thrives on both performance and a strong company culture, this episode is for you. Ask yourself, what steps are you taking to ensure your agency delivers not just results but a meaningful experience for your clients and your team?Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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