Building a Brand With a Heart

Send us a text Join host Rob Brady as he sits down with Katie and Matthew Cromwell from the award-winning No. 86 Estate Agency. This inspiring story of how Katie founded a modern estate agency that seamlessly blends tradition and innovation.Discover how Matthew, Katie's husband, made the life-changing decision to leave his career and join her vision at No. 86. Despite lacking prior experience, Matthew fell in love with the industry, relishing client interactions and eventually taking on responsibilities such as property valuation and instruction, all without being hindered by fees. The episode unfolds the strategic use of technology in No. 86's brand identity before Matthew joined, showcasing Katie's foresight in expanding their reach.As the agency grew busier, the discussion turned to the aspect of recruiting new team members. Katie shares her approach to finding individuals who genuinely represent the values of No. 86 Estate Agency, creating a team that is passionate about providing a personalised and stress-free moving experience.This episode is a must-listen for new business owners, boutique agencies, or self-employed entrepreneurs seeking inspiration to elevate their businesses to the next level. Learn how building a brand with a heart can lead to both professional success and personal fulfilment. Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. www.iceberg-digital.co.uk

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