Send us Fan MailLee O’Brien joins Estate Agency X to share how his journey developed from corporate estate agency to launching an independent business, building multiple branches, leaving the traditional high street model and creating a self-employed agency proposition that eventually became part of IAD.We explore the leadership decisions behind that growth, why Lee believes businesses must keep challenging themselves, how involving the team helped drive change, the importance of coaching and learning, and why implementation matters more than simply collecting ideas.Follow Estate Agency X for more conversations on the future of estate agency, and share this episode with another agent who would benefit from hearing it.This episode is sponsored by Iceberg Digital, the AI Operating System for Estate Agents. They replace outdated CRMs, disconnected marketing tools, and manual prospecting with one intelligent, AI-driven ecosystem, built to increase revenue per employee and future-proof your agency. https://iceberg-digital.co.uk/EAX 11 Ticket - Book Here

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